GoHighLevel Ad Manager Audience Controls How-To
ClickUp users exploring advanced ad tools will find that GoHighLevel offers powerful Audience Controls inside its Ad Manager. This step-by-step guide explains how to configure locations, age, and gender targeting so your ads reach the right people at the right time.
This tutorial is based on the official Ad Manager Audience Controls documentation and is written to help you quickly set up, edit, and optimize your audience settings for more effective advertising campaigns.
Overview of GoHighLevel Ad Manager Audience Controls
The Audience Controls section in GoHighLevel Ad Manager allows you to define who should see your ads. By adjusting geographic areas, age ranges, and gender, you can narrow or broaden your audience to match your offer.
Within the Ad Manager interface, Audience Controls live under the main campaign configuration. Once you know where these settings are, you can replicate the process for any new campaign you build in your account.
Accessing Audience Controls in GoHighLevel
Follow these steps to open Audience Controls inside your campaign setup:
- Log in to your GoHighLevel account with the appropriate permissions.
- Navigate to the Ads or Ad Manager area of your dashboard.
- Select the campaign you want to edit or create a new campaign.
- Locate the Audience or Audience Controls section in the campaign configuration panel.
- Click to expand the Audience Controls panel so you can configure location, age, and gender.
Once the panel is open, you will see distinct subsections for geographic locations, age targeting, and gender targeting, each of which can be adjusted independently.
Location Targeting in GoHighLevel Audience Controls
Location targeting lets you specify the areas where your ads will be served. This is essential when you only work with customers in certain regions, states, or cities.
How Location Targeting Works in GoHighLevel
Location settings determine the geographic boundaries of your campaign. The platform uses your selected locations to decide which users can see your ads based on their location data.
The exact available options can include specifying countries, regions, or more granular areas, depending on your integrated ad network and the underlying capabilities described in the official documentation at GoHighLevel Ad Manager Audience Controls.
Steps to Configure Location Targeting
- Open the campaign in the GoHighLevel Ad Manager.
- Scroll to the Audience Controls or Audience section.
- Find the Location or Geographic Targeting subsection.
- Use the search or dropdown controls to add one or more locations.
- Remove any locations that do not match your target area.
- Save or update your campaign to apply the new location settings.
Common use cases for location targeting include restricting campaigns to service areas, focusing on high-value regions, and excluding locations where you cannot deliver your product or service.
Age Targeting in GoHighLevel Ad Manager
Age targeting helps you ensure your campaign only displays to users within certain age brackets, protecting your budget and improving relevance.
Understanding Age Controls in GoHighLevel
Within Audience Controls, the age section typically allows you to define a minimum and maximum age range. This information is used by connected ad platforms to filter who can see your ads.
If your offer, product, or legal requirements restrict marketing to particular age groups, the age controls are a critical part of your campaign configuration.
Steps to Configure Age Targeting
- Open your campaign in GoHighLevel.
- Go to the Audience Controls area.
- Locate the Age subsection.
- Select the minimum age allowed for your ads.
- Select the maximum age allowed for your ads.
- Review that the chosen range complies with your brand and legal standards.
- Save your changes to apply the age range to your campaign.
Use narrower age ranges to focus on highly specific demographics or broader ranges when you want to maximize reach while still avoiding clearly irrelevant segments.
Gender Targeting in GoHighLevel Campaigns
Gender targeting lets you specify whether your ads appear to all genders or only a selected group, which can be important for niche products or services tailored to a particular audience.
How Gender Targeting Works in GoHighLevel
In the Audience Controls panel, a dedicated gender setting allows you to choose which genders should be included in your targeting. Depending on your ad integration and region, options typically include all genders or specific gender selections.
Use this feature when your campaign messaging or offer is designed for a defined gender-based audience profile.
Steps to Configure Gender Targeting
- Open the desired campaign in the GoHighLevel Ad Manager.
- Navigate to the Audience Controls section.
- Find the Gender subsection.
- Select the gender options that best match your target audience.
- Double-check that the selection aligns with your campaign goals and brand guidelines.
- Save or update the campaign to finalize the gender targeting.
If you are unsure which group responds best, start with all genders, then use your reporting data to refine gender targeting for future campaigns.
Best Practices for Using GoHighLevel Audience Controls
To get the most from Audience Controls, combine location, age, and gender settings strategically instead of adjusting them in isolation.
- Align with your ideal customer profile: Before editing settings, define the typical location, age, and gender of your best customers.
- Avoid overly narrow targeting: If you restrict every setting too much, your reach may become too small and your costs may rise.
- Test variations: Duplicate campaigns with slightly different location or age ranges to see what performs best.
- Review performance regularly: Use your campaign analytics to determine whether current audience settings match the people who are actually converting.
As your data grows, refine your GoHighLevel targeting choices to prioritize areas, ages, and genders that generate the highest-quality leads.
Troubleshooting Audience Settings in GoHighLevel
If your ads are not delivering or are delivering too slowly, your audience configuration may be too restrictive or misaligned with available traffic.
- Check for conflicting filters: A very tight combination of small locations, narrow age ranges, and a single gender can limit reach.
- Broaden one setting at a time: Expand your location, increase the allowed age range, or include additional genders to see which change improves delivery.
- Confirm integration settings: Ensure your connected ad networks are properly linked and that they support the audience criteria you selected.
- Review documentation: Compare your current setup with the official instructions on the GoHighLevel help center page.
Next Steps and Additional Resources
By correctly using Audience Controls in GoHighLevel Ad Manager, you can deliver highly targeted campaigns that match your service areas and demographic focus. Always start with clear assumptions about your ideal customer, then use data and analytics to refine your targeting over time.
If you need professional help with funnel strategy, marketing automation, or integrating Ad Manager into a broader growth system, you can explore expert consulting resources such as Consultevo for additional guidance.
Return to your GoHighLevel dashboard, open one of your existing campaigns, and walk through the steps in this guide to validate that your location, age, and gender settings align with your goals. Adjust and test regularly to maintain efficient and profitable advertising performance.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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