How to Build a LinkedIn Content Calendar in ClickUp

A structured LinkedIn content calendar in ClickUp helps you plan campaigns, track ideas, and publish posts on time without scrambling for last-minute topics.

This how-to guide walks you step-by-step through setting up an organized, reusable LinkedIn workflow, adapted from the original process described in this ClickUp content calendar article.

Why Use ClickUp for Your LinkedIn Calendar

Before building your system, understand what makes ClickUp valuable for LinkedIn planning:

• Centralizes ideas, drafts, assets, and publishing details
• Automates status changes and reminders
• Gives you repeatable templates for recurring campaigns
• Supports collaboration across content, design, and leadership

With this foundation, you can turn LinkedIn from an ad-hoc activity into a consistent channel for engagement and leads.

Step 1: Plan Your LinkedIn Strategy in ClickUp

Start with a simple strategy framework stored directly in a ClickUp Doc or task so the whole team shares the same direction.

Define Your LinkedIn Goals in ClickUp

Create a Doc or high-level task that outlines:

• Primary objective (brand awareness, thought leadership, leads, or hiring)
• Key metrics (followers, impressions, engagement rate, profile visits)
• Target audience segments (industry, seniority, role, or location)

Attach this Doc to your LinkedIn List in ClickUp so it is always easy to reference.

Choose Your Core Content Pillars

Next, map out your content pillars inside ClickUp. Typical pillars for LinkedIn include:

• Educational how-tos and tips
• Customer stories and case studies
• Company news, culture, and hiring updates
• Thought leadership and industry commentary

Create one task or checklist item per pillar. You will use these labels later to balance your calendar.

Step 2: Create a LinkedIn Space and Folders in ClickUp

Organize your workspace so LinkedIn does not get buried under other channels.

Set Up a Social Media Space in ClickUp

1. Create a new Space named Social Media or similar.
2. Within that Space, add a Folder called LinkedIn.
3. Use this Folder exclusively for posts, campaigns, and LinkedIn-specific docs.

Keeping LinkedIn separate in ClickUp makes reporting and filtering much easier.

Create Lists for Different LinkedIn Workflows

Inside your LinkedIn Folder, create Lists such as:

• LinkedIn Content Calendar – for planned and scheduled posts
• LinkedIn Ideas Backlog – for raw ideas and inspiration
• LinkedIn Campaigns – for multi-post series or launches

Each List will use the same core task template but serve a different planning purpose.

Step 3: Build a LinkedIn Post Template in ClickUp

A reusable task template in ClickUp lets you create new posts quickly and consistently.

Configure Custom Fields for LinkedIn Posts

Create a sample task called LinkedIn Post Template and add Custom Fields such as:

• Post Type (Single image, Carousel, Text-only, Video)
• Content Pillar (Education, Culture, Case Study, etc.)
• Target Persona (e.g., Marketing Leader, Founder, Recruiter)
• Publish Date & Time
• LinkedIn URL (to store the live link after publishing)
• Design Needed? (Yes/No or a dropdown)

These fields will help with sorting, filtering, and reporting across your LinkedIn content in ClickUp.

Add Descriptions and Checklists in ClickUp

Use the task description to create a simple structure for each LinkedIn post:

• Hook line
• Main body copy
• Call to action
• Hashtags

Then add a checklist named Post Workflow with items like:

• Draft copy
• Review and edit
• Design graphics
• Final approval
• Publish on LinkedIn
• Add performance metrics

Save this as a task template in ClickUp so you can create new posts with one click.

Step 4: Set Up ClickUp Views for Your Calendar

Views allow you to switch between calendar, list, and board perspectives depending on what you need to see.

Create a ClickUp Calendar View for LinkedIn

1. Open your LinkedIn Content Calendar List in ClickUp.
2. Add a Calendar view.
3. Configure it to use your Publish Date Custom Field as the date source.

Now you can drag and drop posts across dates to adjust your schedule visually.

Use Board and List Views for Workflow

Alongside the Calendar, set up:

• A Board view grouped by Status (Idea, Drafting, In Review, Scheduled, Published).
• A List view showing key columns like Post Type, Content Pillar, and Persona.

In ClickUp, you can filter these views by assignee or Post Type to manage designer or writer workloads.

Step 5: Populate Your LinkedIn Calendar in ClickUp

Now add real posts to your calendar using your new template.

Brainstorm and Capture LinkedIn Ideas

In the LinkedIn Ideas Backlog List, create one task per idea:

• Use the title as the working post headline.
• Tag each idea with the right Content Pillar.
• Note any required links, mentions, or external resources.

This backlog in ClickUp becomes your source of truth when planning each week or month.

Schedule Posts into the ClickUp Calendar

1. Review your backlog and select ideas for the upcoming period.
2. Convert or move those tasks into the LinkedIn Content Calendar List.
3. Apply your LinkedIn Post Template and set the Publish Date.
4. Assign owners (writer, designer, approver) directly in ClickUp.

Use Calendar view to confirm you have a healthy mix of content pillars and post types across the month.

Step 6: Automate Your LinkedIn Workflow in ClickUp

Automations in ClickUp reduce manual work and keep tasks moving.

Create Status-Based Automations

Set up automations such as:

• When Status changes to In Review, assign the task to your approver.
• When Status changes to Scheduled, add a comment reminding the publisher to capture performance metrics after posting.
• When the due date passes and Status is not Published, notify the owner in ClickUp.

These rules ensure posts do not stall between drafting and publishing.

Use Reminders and Recurring Tasks

For weekly or monthly planning sessions, create recurring tasks in ClickUp such as:

• “Plan next week’s LinkedIn posts” – recurring weekly
• “Review LinkedIn performance” – recurring monthly

Attach relevant views or Docs so every planning session starts from the same location.

Step 7: Track LinkedIn Performance in ClickUp

After publishing, bring your performance data back into ClickUp for analysis.

Add Metrics to Each LinkedIn Task

Edit your LinkedIn Post Template to include Custom Fields for:

• Impressions
• Reactions
• Comments
• Shares
• Click-throughs or link clicks

After a set time period, update these fields for each post so you can filter and sort by results in ClickUp.

Build Simple ClickUp Dashboards

You can use Dashboards to create widgets that summarize:

• Top-performing posts by impressions or engagement
• Posts by Content Pillar and average performance
• Posting volume by week or month

This gives you a feedback loop so future LinkedIn content in ClickUp is driven by data, not guesswork.

Next Steps: Scale Your LinkedIn System in ClickUp

Once your basic workflow is running smoothly, you can extend it by:

• Cloning your LinkedIn setup for other channels like X or Facebook
• Creating more granular templates for carousels, video posts, or thought-leadership threads
• Adding approval paths for legal or compliance reviews in ClickUp

If you want expert help designing a complete ClickUp workspace and social media process, you can collaborate with a specialist team such as Consultevo.

With these steps in place, you will have a repeatable LinkedIn content calendar in ClickUp that keeps your posts strategic, consistent, and easy to manage as your audience grows.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.

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