How to Use ClickUp for Trend Research Workflows
ClickUp can become your central command center for organizing keyword ideas, competitor data, and market trend research so your team can move beyond simple Google Trends charts and into structured, repeatable workflows.
This step-by-step guide shows you how to build a complete trends research system, inspired by the alternatives and methods described in the Google Trends alternatives overview.
Why Build a Trend System in ClickUp?
Most teams jump between different trend tools, spreadsheets, and notes. By centralizing your work, you can:
- Log ideas from tools like Exploding Topics, Treendly, and Semrush
- Score and prioritize opportunities in a single view
- Create tasks directly from promising topics
- Track performance and feedback over time
Instead of losing research in random files, you can turn everything into an actionable pipeline inside ClickUp.
Step 1: Plan Your ClickUp Space for Trend Research
Start by designing the basic structure you will use for trend exploration and content opportunities.
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Create a dedicated Space, for example: Market & Trend Intelligence.
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Inside the Space, add a Folder such as Trend Research Pipeline.
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Within that Folder, create a List named Trend Ideas Backlog.
This structure lets you collect all signals from your favorite research tools in one ClickUp List.
Step 2: Create Custom Fields in ClickUp for Trend Data
To mirror what you see in Google Trends alternatives, add custom fields to each task representing a trend or keyword idea.
Recommended custom fields:
- Source Tool (Dropdown: Exploding Topics, Treendly, Semrush, Glimpse, etc.)
- Search Volume (Number)
- Growth Rate (Dropdown or Number: e.g., +20% YoY)
- Topic Category (Dropdown: SEO, Product, Industry, Brand, Feature Request, etc.)
- Priority Score (1–10 scale)
- Target Region (Text or Dropdown)
These fields help you compare ideas from different sources while using a single standard inside ClickUp.
Step 3: Capture Ideas from Trend Tools into ClickUp
Use your preferred trend platforms as discovery engines, then record the results in your List.
Use Exploding Topics with ClickUp
Exploding Topics surfaces fast-growing search queries and themes. For each promising topic:
- Create a new task in your Trend Ideas Backlog.
- Use the topic keyword as the task name.
- Fill in the custom fields for growth, volume, and category.
- Attach screenshots or exports from Exploding Topics as files.
Log Treendly and Glimpse Data in ClickUp
Treendly and Glimpse extend search data in useful ways, especially for niche markets and long-tail keywords.
- Create tasks for each trend you want to track.
- Add notes in the task description summarizing the graphs and insights.
- Tag tasks with labels such as Emerging, Seasonal, or Evergreen.
By putting everything into one List, ClickUp becomes your cross-tool library of trend opportunities.
Step 4: Build ClickUp Views to Analyze Trends
Once ideas are captured, create multiple views to see patterns and make decisions faster.
Table View for Side-by-Side Comparisons
Use a Table view to compare:
- Growth rates from different sources
- Search volume ranges and difficulty
- Priority scores assigned by your marketing or product teams
In this view, filter tasks by status or category to spot the best candidates for content or product experiments.
Board View for ClickUp Trend Pipelines
Use a Kanban-style Board view with statuses like:
- New Signal
- Under Review
- Approved
- In Content Production
- Launched
- Measuring Results
Drag and drop tasks across columns so ClickUp clearly shows where each idea sits in your trend lifecycle.
Step 5: Turn Trend Ideas into Actionable Tasks in ClickUp
Trends only create value when they turn into content, product changes, or campaigns. Use templates and subtasks to standardize execution.
Create a Trend-to-Content Template
For content teams, build a task template that includes subtasks such as:
- Keyword and SERP analysis
- Outline creation
- Draft writing
- Editing and fact-checking
- Design and multimedia assets
- Publishing and on-page optimization
- Performance review after 30 and 90 days
Store this template in ClickUp so any approved trend can instantly become a full project with a single click.
Use Automations in ClickUp for Hand-Offs
Configure simple automations, for example:
- When a trend task moves to Approved, create a linked content task in a separate List.
- When a due date is set, assign the task to the correct writer or strategist.
- When a task moves to Launched, notify analytics owners to begin tracking performance.
Automations reduce manual follow-up and keep your trend workflow consistent within ClickUp.
Step 6: Use ClickUp Dashboards to Track Trend Performance
After launching content or campaigns based on new topics, you need feedback loops to refine your strategy.
- Create a Dashboard focused on trend performance.
- Add widgets that show tasks by status, assignee, and source tool.
- Include charts that group tasks by priority or category to reveal what is working.
In the task descriptions, link to analytics platforms so your team can quickly jump from ClickUp tasks to performance charts.
Step 7: Collaborate and Document Insights in ClickUp Docs
Use ClickUp Docs to summarize insights across multiple tools and sprints.
- Create a Doc titled Quarterly Trend Insights.
- Embed views from your Trend Ideas Backlog List.
- Document which sources (Semrush, Exploding Topics, Treendly) produced the highest-value ideas.
- Link each insight to its underlying task so the context is never lost.
Docs keep your team aligned on why an idea was chosen and how it performed, all within ClickUp.
Enhance Your ClickUp Trend System with Expert Help
If you want a more advanced setup that connects SEO research, AI content workflows, and analytics, consider working with specialists who implement systems like this every day.
For tailored consulting on trend workflows, LLM-driven content creation, and technical SEO operations inside ClickUp, you can explore services from Consultevo.
Next Steps for Your ClickUp Trend Workflow
By combining powerful trend tools with structured project management, you can turn scattered data into a reliable engine for growth.
Use the Google Trends alternatives and examples highlighted in the original ClickUp trend research blog as idea sources, then route everything through your new workflow so ClickUp becomes the single system of record for trend discovery, prioritization, and execution.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.
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