How to Connect WPForms to Zapier

Using Zapier with WPForms lets you send form entries to hundreds of apps, automate follow-up tasks, and simplify your workflows without writing code.

This guide explains how to set up the WPForms and Zapier integration from the Zapier side, how to use WPForms entries as triggers, and how to troubleshoot common issues.

What You Need Before Using WPForms with Zapier

Before you connect WPForms to Zapier, make sure the required components are ready in your WordPress site and Zapier account.

Prerequisites for the WPForms and Zapier integration

• An active WordPress site.
• The WPForms plugin installed and activated.
• The WPForms Zapier addon installed and activated in WPForms settings.
• At least one published WPForms form that users can submit.
• A Zapier account to build and manage automations.

Once these pieces are in place, you can link a form to Zapier and begin sending data to other apps.

How the WPForms and Zapier integration works

The integration uses form submissions in WPForms to trigger actions in Zapier. Each Zap is built around two core parts: a trigger and one or more actions.

• Trigger: a new form entry is submitted via WPForms.
• Action: Zapier sends that entry data into another app or service.

You configure which form fields are sent, how they are mapped to other apps, and what happens when an entry is received.

Step 1: Get your WPForms Zapier API key

To connect WPForms to Zapier, you must first generate an API key inside your WordPress admin. You will only need to do this once per site.

1. In your WordPress dashboard, go to WPForms > Settings.
2. Open the Integrations tab.
3. Find the Zapier section and expand it.
4. Click the button to generate or view your Zapier API key.
5. Copy the API key and keep the page open while you work in Zapier.

This key lets Zapier securely connect to your WPForms data.

Step 2: Create a new Zap in Zapier

Next, create a new automation so that Zapier can watch for new WPForms entries and send information to another app.

1. Log in to your Zapier account.
2. Click Create or Create Zap from your dashboard.
3. In the trigger search box, type WPForms and select it.

Your new Zap will now use WPForms as its trigger app.

Configure the Zapier trigger for WPForms

1. For the event, choose the trigger that runs when a new entry is created for a form.
2. Click Continue to connect your WPForms site.
3. When prompted to sign in, enter your site URL and paste the WPForms Zapier API key you copied earlier.
4. Authorize the connection so Zapier can read your forms and entries.

After connecting, Zapier will load a list of your available forms.

Select which WPForms form Zapier should watch

1. From the Form dropdown in the trigger settings, pick the specific form you want to monitor.
2. Click Continue and then Test trigger.
3. Ensure you have at least one recent entry for that form. If not, submit a test entry on your site and run the test again.

Zapier will pull in a sample entry and display each field so you can confirm the data looks correct.

Step 3: Add an action app in Zapier

Once your WPForms trigger is set, choose what should happen to each new entry inside Zapier.

1. Click + Add action in the Zap builder.
2. Search for the app where you want to send your WPForms data. This might be a CRM, email marketing tool, spreadsheet, or project management tool.
3. Select the action event, such as creating a new record, sending an email, or adding a row to a spreadsheet.

Map WPForms fields to your Zapier action

To ensure your data lands in the right place, you must map WPForms fields to the fields in your chosen app.

1. In the action configuration, click into each field you want to populate.
2. Choose the matching WPForms field from the list of trigger data that Zapier displays, such as name, email, message, or custom fields.
3. Repeat this for each relevant field so that your form data is fully mapped.
4. Click Continue, then run a test action to verify that your connected app receives the correct information.

If the test succeeds, Zapier confirms the data has been sent to the target app.

Step 4: Turn on your Zap

After testing both the WPForms trigger and your chosen action, the last step is to activate the automation.

1. Review the trigger settings in Zapier and confirm the correct form is selected.
2. Review all mapped fields in your action step.
3. Toggle the switch at the top of the Zap editor to On.

From now on, each time a user submits that WPForms form, Zapier will automatically run the workflow and perform the configured actions.

Popular ways to use WPForms with Zapier

Once the connection is in place, you can build many automations using the same WPForms and Zapier integration.

• Send new form entries to a CRM as contacts or leads.
• Add subscribers to your email marketing list.
• Log support requests in a help desk tool.
• Store responses in a spreadsheet for reporting.
• Create tasks in a project or ticketing system.

You can duplicate a working Zap, change the connected form or action, and build multiple workflows around the same WPForms setup in Zapier.

Troubleshooting WPForms and Zapier connections

If your Zap is not running as expected, you can usually resolve issues by checking a few common settings.

Check your WPForms Zapier addon and API key

• Verify that the WPForms Zapier addon is installed and activated.
• Confirm that the API key has not been regenerated or revoked.
• If you regenerated the key, reconnect the app in your Zapier account using the new key.

Test the WPForms trigger in Zapier

• Make sure the correct site and form are selected in the trigger step.
• Submit a fresh test entry on your site and run Test trigger again.
• Check whether the sample data in Zapier shows the latest form submission.

Review field mapping in your Zapier action

• Confirm that each required field in the action app is mapped to an appropriate WPForms field.
• Check for formatting or validation rules in the connected app that might block new records.
• Run another test action and review any error messages inside Zapier.

If you still have trouble, consult the official WPForms section in the Zapier help center at this WPForms support page for more detailed, product-specific guidance.

Next steps with automation strategy

Once your first WPForms and Zapier workflow is running smoothly, you can expand your automation strategy by adding additional Zaps, filters, and multi-step workflows.

For broader automation planning and optimization, you can also review guidance from specialist resources such as Consultevo alongside the official Zapier documentation.

By combining flexible WPForms configuration with the automation capabilities of Zapier, you can reduce manual tasks, improve accuracy, and keep your tools in sync whenever someone fills out a form on your site.

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