How to Use ClickUp AI Agents for Keyword Discovery and Optimization
ClickUp AI Agents help marketing teams transform scattered keyword ideas into a focused, revenue-driving SEO strategy by automating research, clustering, and content optimization workflows.
This how-to guide walks you step-by-step through setting up AI Agents, researching keywords, turning them into clusters and briefs, and optimizing pages while keeping your team aligned in one workspace.
Why Use ClickUp for SEO Keyword Workflows
Running keyword research and content operations in multiple tools slows teams down. Centralizing SEO in one platform creates a single source of truth for your pipeline.
With AI-powered workflows you can:
- Turn high-level themes into detailed keyword lists
- Cluster search terms by intent and similarity
- Generate content briefs, headings, and outlines
- Optimize existing pages against target terms
- Assign tasks and track progress in one place
Instead of manually copying data between spreadsheets and documents, your research and content production stay tightly connected.
Getting Started: Enable AI Agents in ClickUp
Before running keyword discovery, make sure AI Agents are enabled and ready for your workspace.
Step 1: Access AI Agents from the ClickUp sidebar
- Open your workspace and go to the left sidebar.
- Select the AI section where AI Agents are available.
- Review any existing agents created by your team.
If your plan includes advanced AI, you can start from ready-made agent templates specifically built for SEO tasks.
Step 2: Choose the SEO keyword agent template
- Browse the available agent templates.
- Look for templates focused on keyword research, content strategy, or on-page optimization.
- Select the template that focuses on keyword discovery and optimization workflows.
The template comes preconfigured with instructions so the AI understands your goals, such as discovering opportunities, grouping terms, and creating briefs.
Step 3: Customize the agent with your SEO goals
Tailor the agent so it reflects your brand and targets:
- Add your primary market or industry
- Specify your main product or service categories
- Set language and region preferences
- Describe your ideal customer persona
The more context you provide, the better your agent will be at prioritizing search terms that can realistically drive qualified traffic and pipeline.
How to Run Keyword Discovery with ClickUp AI
Once your agent is set up, you can quickly transform a topic idea into a structured keyword set.
Step 4: Provide a seed topic or URL
- Create a new AI conversation with your SEO agent.
- Share a seed topic such as a core product theme or problem your audience has.
- Optionally, include a competitor or your own URL to guide the discovery process.
The agent will use this input to generate a list of related search terms across different levels of intent and awareness.
Step 5: Generate a prioritized keyword list
Ask the agent to create a keyword list that includes:
- Primary target keywords
- Supporting secondary keywords
- Long-tail variations and questions
You can also instruct the agent to:
- Focus on commercial or transactional intent
- Emphasize informational queries for top-of-funnel content
- Avoid brand terms if you only want non-branded opportunities
Review the output and refine prompts until the list matches your targeting strategy.
Create Keyword Clusters and Content Topics in ClickUp
After discovery, the next step is converting a flat list into clusters that map to pages or articles.
Step 6: Cluster keywords by intent and similarity
- Paste or reference your keyword list in an AI conversation.
- Ask the agent to group keywords into logical topic clusters.
- Request that each cluster has one primary keyword and several supporting phrases.
The clusters should be structured so each group can become a single page, guide, or feature section rather than scattered posts competing with each other.
Step 7: Turn clusters into content ideas
For each keyword cluster, you can ask the agent to:
- Suggest article or landing page titles
- Outline main sections and headings
- List FAQs or supporting subtopics
Capture each cluster as a task or doc, so your pipeline shows exactly which pages you plan to create and which terms they will target.
Build SEO Content Briefs with ClickUp AI Agents
Strong briefs ensure writers cover the right angle, depth, and terms without guesswork.
Step 8: Generate a structured content brief
- Open the task or document for a specific keyword cluster.
- Use your AI agent to create a brief using the primary and secondary keywords.
- Include elements such as:
- Target audience and search intent
- Working title and meta title ideas
- Suggested H1, H2, and H3 structure
- Key talking points and value propositions
- Internal linking opportunities
Store the brief directly in the task so your writer, editor, and SEO lead can collaborate in context.
Step 9: Refine tone, length, and examples
Ask your agent to adjust the brief by:
- Defining the tone of voice (e.g., expert but approachable)
- Setting an approximate word count range
- Adding examples, data suggestions, or recommended CTAs
This reduces back-and-forth and helps keep your content consistent with your brand and growth goals.
Optimize Existing Pages Using ClickUp AI
Beyond new pages, you can also use AI Agents to evaluate and improve existing content.
Step 10: Audit a page against target keywords
- Paste the current page content into an AI conversation or link to the draft.
- Provide the main keyword cluster you want the page to rank for.
- Ask the agent to identify gaps or misalignment with search intent.
The agent can highlight missing subtopics, weak headings, or sections that need more clarity or depth.
Step 11: Generate on-page SEO recommendations
Request specific optimization ideas, such as:
- Improved title and meta description options
- Reworked headings to better match search queries
- Suggestions for internal links to related content
- Ideas for FAQs or schema-friendly questions
Apply the best suggestions to your page and track results over time using your analytics tools.
Collaborate on SEO Workflows Inside ClickUp
Keyword discovery and optimization are only effective when teams execute consistently.
Step 12: Convert SEO outputs into actionable tasks
For each cluster or optimization opportunity, create tasks that include:
- Assigned owner (writer, SEO, designer, or developer)
- Due dates aligned with your content calendar
- Attachments such as briefs, outlines, and drafts
- Comments for feedback and approvals
This keeps all stakeholders aligned and makes it easy to see which keywords are already covered and which are still in planning.
Step 13: Use views and automations to track progress
Organize your SEO pipeline with views like:
- Board view for topic stages (Idea, Brief, Draft, Review, Live)
- List view with columns for primary keyword, URL, and status
- Calendar view for content publication dates
Set up automations to move tasks or notify stakeholders when a page is ready for review or when a draft is complete.
Enhance Your SEO Strategy Beyond ClickUp
While AI Agents provide a strong operational foundation, pairing them with strategic consulting amplifies results. Specialized partners like Consultevo can help you design measurement plans, build topic strategies, and integrate your workspace with broader growth initiatives.
To explore more about how AI Agents support keyword discovery and optimization, review the full product details on the official page at ClickUp AI Agents for keyword optimization.
Next Steps with ClickUp AI Agents
Implement the workflow in this guide by:
- Enabling AI Agents and selecting the SEO-focused template.
- Running keyword discovery based on your core topics.
- Turning keyword lists into clusters, briefs, and tasks.
- Optimizing existing pages with targeted on-page recommendations.
By centralizing research, planning, execution, and collaboration, your team can move from scattered keyword ideas to a repeatable, data-backed SEO process that supports long-term growth.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.
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