Evrim Aslan

Build a sales strategy around buyer fit, selling motion, stage evidence, reliable CRM data, bounded AI, and metrics that lead to decisions.

Evaluate enterprise help desk software with hard gates, real workflow tests, bounded AI, implementation controls, vendor evidence, and three-year total cost.

Design a reliable content workflow with clear owners, separate approval gates, tested publishing handoffs, AI boundaries, and duplicate protection.

Diagnose AEO gaps by separating missing coverage, weak answers, off-site omissions, and inaccurate brand descriptions, then measure each fix with clear data grains and denominators.

Compare generative engine optimization tools by measurement type, test vendor evidence, build traceable citation data, and run a defensible pilot.

Choose social media tools by workflow, plan limits, data grain, and exception handling, then validate publishing, reporting, and human approval before rollout.

Generative AI is widespread in marketing, but autonomous execution remains early. Learn how to interpret adoption data and build controlled, measurable workflows.

Compare enterprise CRM software by system ownership, edition-level fit, integration evidence, AI controls, implementation readiness, and total cost.

Build a human-led social media prospecting workflow that verifies buyers, separates research from CRM contacts, and measures replies through revenue.

Learn how to evaluate AI customer service software by workflow, billing unit, human controls, integrations, and measurable pilot outcomes.