Evrim Aslan

Learn how to run a marketing audit by defining metrics, reconciling channel data, validating causes, and assigning measurable actions to named owners.

A practical operating system for social media marketing challenges, covering content workflow, human approval, platform changes, audience testing, and attribution.

A practical YouTube SEO workflow for matching videos to viewer queries, improving packaging, controlling publication, and measuring results in context.

Calculate email marketing ROI with a consistent revenue and cost basis, defensible attribution, contextual benchmarks, and a reproducible reporting workflow.

Compare WordPress calendar plugins by display, availability, timetables, or bookings, then verify integrations, data ownership, testing, and total cost.

Learn when to prioritize content, SEO, or both using site maturity, audience reach, technical evidence, and reliable reporting workflows.

Compare eight headless CMS platforms by fit, pricing, API behavior, editorial workflow, and the operating work your team must own.

Compare free AEO tools by the evidence they provide, then build a repeatable baseline across Google Search, manual prompts, and technical checks.

A practical design for separating Google Search metrics, selected-prompt observations, and first-party outcomes in zero-click reporting.

Learn how to turn behavioral pricing research into responsible framing tests that keep the full cost clear and measure commercial outcomes.