Evrim Aslan

Choose an attribution model by the conversion and decision, then validate identity, tracking, data grain, report limits, and model settings before using the allocation.

Understand authentic leadership, distinguish George’s framework from the academic model, and use a practical routine for values, feedback, and decisions.

Design a B2B marketing funnel with observable stage rules, useful content, reliable CRM signals, validation, deduplication, and human review.

Build an auditable backlink strategy that qualifies relevant prospects, keeps outreach human-approved, and verifies links before counting them.

Build a repeatable email subject-line workflow: match wording to the message, pair it with preview text, validate personalization, and test a defined outcome.

Find your best email send time by matching the metric to your goal, analyzing hourly history, and testing comparable audience segments.

A practical blog SEO workflow for choosing, refreshing, validating, and measuring posts with reader intent, Search Console data, and human review.

Public estimates show a substantial HubSpot decline, but the 80% claim is not independently reproducible. Learn how to compare metrics and diagnose the loss.

Learn how to define and test brand pillars by connecting claims to behavior, customer evidence, source provenance, and a governed review process.

Learn how to write a business requirement document with clear scope, owned requirements, review gates, template guidance and a controlled delivery handoff.