Evrim Aslan

A practical guide to AI audience targeting: separate hypotheses from segments, validate data, apply rules, select tools by job, and measure outcomes.

A practical guide to AI audience targeting: separate hypotheses from segments, validate data, apply rules, select tools by job, and measure outcomes.

Design automated email segmentation as an operating contract with separate qualification and send gates, explicit workflow exits, bounded AI, and measurable outcomes.

Learn how business agents work, when to use rules or AI, and how to deploy bounded workflows with validation, approvals, audit trails, and measurable outcomes.

Build B2B email marketing around consent, useful nurture paths, tested workflow rules, reliable event records, and clearly defined pipeline reporting.

Build a buyer-led B2B marketing system with practical channel choices, bounded AI automation, and pipeline measurement that separates activity from evidence.

Build B2B SaaS marketing around measurable customer progress, with stage-specific priorities, clear metrics, and bounded, traceable automation.

A practical system for selecting content amplification candidates, creating reviewed channel variants, recording publications, and measuring outcomes at the right data grain.

A practical AEO workflow for page readiness, clear answer passages, accurate schema, prompt-level measurement, and defensible AI-search experiments.

A practical Instagram Shopping guide covering account readiness, catalog checks, responsible product tagging, owners, and ROI testing without unverified promises.