Evrim Aslan

Build a role-specific scorecard, choose focused sales interview questions, and compare candidates using evidence-based ratings and a documented review.

Compare seven AI prospecting tools by workflow and pricing, then design provenance, deterministic eligibility checks, deduplication, and human review before automation.

Build a brand positioning strategy by testing a customer-valued difference against competitors, customer evidence, delivery capability, and dated proof.

Pilot one bounded CRM task with reviewable AI output, clear field rules, an exception owner, and measures that test quality before pipeline impact.

Compare lead nurturing tools by audience, channels, CRM workflow, plan limits, operating cost, AI controls, and the evidence needed for a reliable pilot.

A practical guide to designing sales automation with clear triggers, validated CRM writes, deterministic rules, bounded AI, duplicate prevention, and measurable exception handling.

Design an auditable sales compensation plan by defining the earning event, separating quota attainment from payout, and preserving event-level commission records.

Compare customer agent tools by billing unit, platform fit, permitted actions, and tested handoffs before expanding AI support.

Compare customer care tools by operating fit, ownership, CRM context, billing model, and safe AI workflows before choosing a platform.

Design customer journey personalization around verified signals, hard safeguards, bounded AI tasks, accountable owners, and measurable outcomes.