Evrim Aslan

Choose a lean SEO tools stack by matching each tool to its evidence, decision, limits, and reporting workflow.

Choose WordPress booking plugins by booking model and system of record, then test availability, payments, calendars, CRM behavior, data handling, and launch readiness.

A practical, human-reviewed workflow for using ChatGPT in sales prospecting while controlling evidence, suppression rules, CRM writes, and duplicate activity.

Build a sales performance dashboard around defined KPIs, correct data grain, role-specific decisions, refresh controls, and verified reporting workflows.

A practical guide to AI ticketing: combine rule-based routing with bounded classification, validated write-back, event-level deduplication, and human review.

Build team communication around channel rules, durable decision records, accountable handoffs, and selective automation with human validation.

Choose a WordPress booking plugin by who confirms availability: use a live scheduler, request form, external connector, or receptionist service.

Choose DAM software by testing asset lifecycle, governance, operating costs, video constraints, and integrations against real workflows.

A practical guide to defining AEO metrics, recording prompt and citation observations, and separating AI visibility from business attribution.

Build an AI search strategy around fixed buyer questions, accessible pages, separate mention and citation records, and honest measurement of business impact.