Evrim Aslan

A systems-led guide to brand optimization, with decision gates, owned audits, content controls, and a careful method for tracking AI visibility.

Compare content marketing and inbound marketing, choose the right starting point, and connect content to CRM follow-up and measurable outcomes.

A practical guide to enterprise marketing automation design, covering data contracts, AI controls, CRM workflows, vendor tests, governance, rollout, and measurement.

Evaluate enterprise rank tracking software by data grain, coverage, access, governance, and cost, then design reliable reporting without conflating rankings, Search Console, or AI visibility.

A practical GEO measurement guide covering SEO foundations, Google reporting, cross-engine prompt observations, denominator-first metrics, and human-reviewed workflows.

Choose an AI pricing model customers can forecast, then design the metering, entitlement, deduplication, and billing controls that protect margin.

HubSpot reports a 20% average, but the denominator matters. Learn to calculate a comparable close rate, mature cohorts, and diagnose changes.

Choose sales prospecting phrases by context and verified evidence, then test them with call-level records, clear outcomes, and honest limits.

Build a measurable customer acquisition strategy by defining the customer endpoint, preserving conversion events, qualifying demand, and comparing CAC consistently.

Learn how to define lifecycle stages, assign handoff ownership, automate verified transitions safely, and measure customer progress with clear data grain.