How to Use ClickUp for App Store Optimization Workflows

ClickUp can streamline your entire app store optimization (ASO) workflow by organizing research, competitor insights, testing, and reporting in one place. This how-to guide shows you how to build a repeatable ASO process using ClickUp, based on the tools and methods highlighted in the original ASO tools overview.

This article assumes you already understand the basics of ASO and want a practical way to operationalize it in a project management platform.

Step 1: Set Up a ClickUp Space for ASO

Begin by creating a dedicated Space in ClickUp to house all ASO-related work for your apps.

1. Create a new Space named something like ASO & Growth.

2. Add Folders for each app or product line (for example, iOS app, Android app, game, or separate brands).

3. Inside each Folder, add Lists for each major ASO category:

   • Keyword Research

   • Store Listing Experiments

   • Creative Testing

   • Reviews & Ratings

   • Competitor Tracking

   • Reporting & Insights

This structure lets your team manage ASO like a continuous product pipeline rather than a one-off project.

Step 2: Build a ClickUp List for Keyword Research

Use a dedicated ClickUp List to centralize insights from ASO tools such as AppFollow, AppTweak, App Radar, and other platforms described in the source article at this ClickUp ASO tools guide.

1. Create a List named ASO Keyword Research inside the appropriate app Folder.

2. Set the default view to Table for spreadsheet-style analysis.

3. Add custom fields to capture the data points you pull from ASO tools:

   • Keyword Type (brand, competitor, feature, generic)

   • Store (iOS, Google Play, Huawei, etc.)

   • Search Volume (number field)

   • Difficulty / Competition score

   • Current Rank

   • Relevance (1–5 dropdown)

   • Localization / Language

   • Targeted in Metadata? (yes/no)

4. Create one ClickUp task per keyword or per keyword cluster, depending on how detailed you want your tracking to be.

Now every idea from your ASO research tools is documented and ready to be prioritized in ClickUp.

Step 3: Prioritize Keywords with ClickUp Views

Once keywords are imported, use ClickUp views to turn raw data into a prioritized backlog.

Use ClickUp filters and sorting

• Filter by store or platform to keep iOS and Android strategies organized.

• Sort by search volume to surface high-opportunity terms.

• Then sort by competition or difficulty to identify quick wins.

• Use a Priority custom field (Low, Normal, High, Urgent) to mark which keywords you plan to target next.

Create a ClickUp Board view for keyword stages

Add a Board view in the same List and map columns to workflow stages such as:

• Backlog

• Under Review

• Planned for Next Release

• Implemented

• Monitoring

Move keyword tasks across columns as they progress from research to live metadata, giving the team an at-a-glance picture of ASO focus areas.

Step 4: Manage Store Listing Experiments in ClickUp

ASO tools often support A/B testing for titles, subtitles, descriptions, and visuals. Use ClickUp to coordinate and document each experiment so you always know what was tested and why.

Create a ClickUp List for experiments

1. Add a List named Store Listing Tests under your app Folder.

2. Create custom fields like:

   • Test Type (title, subtitle, long description, screenshots, icon, video)

   • Variant A Summary

   • Variant B Summary

   • Primary KPIs (conversion rate, tap-through rate, installs, revenue)

   • Start Date / End Date

   • Result (winner A, winner B, inconclusive)

3. Create a ClickUp task for each individual test, linking back to the relevant keyword tasks referenced in the variants.

Document the full testing cycle

Inside each experiment task, use the ClickUp description and comments to log:

• Hypothesis and rationale based on keyword research.

• ASO tools used to run the test or gather data.

• Exact copy versions and creative files used.

• Performance summary once the test ends.

This creates a durable testing history so new team members can quickly understand what has already been tried.

Step 5: Track Ratings and Reviews with ClickUp

Most ASO tools provide review aggregation, sentiment tracking, and keyword detection. You can use ClickUp to turn that stream of feedback into actionable work.

Set up a reviews pipeline in ClickUp

1. Create a List named Reviews & Feedback.

2. Add task templates for common categories such as:

   • Bug Report from Review

   • Feature Request from Review

   • UX / Onboarding Problem

3. At a regular cadence (daily or weekly), import or summarize review insights from your ASO tools into ClickUp tasks.

4. Assign tasks to product, engineering, or support owners with due dates and priorities.

This ensures user feedback uncovered by ASO platforms flows directly into your product roadmap via ClickUp.

Step 6: Use ClickUp for Competitor ASO Tracking

Many ASO tools highlight competitive rankings, keyword overlaps, and creative trends. Mirror this research in ClickUp so you always have a single source of truth.

Create competitor profiles in ClickUp

• Add a List named Competitors.

• Create one ClickUp task per competing app.

• Use custom fields for:

  • Platform(s)

  • Key Keywords

  • Estimated Installs

  • Rating & Review volume

  • Primary differentiators

• Attach screenshots of titles, icons, and creatives or link to the store listing URL.

Review these tasks as part of your ASO planning meetings to understand positioning changes and competitive tests.

Step 7: Build ClickUp Dashboards for ASO Reporting

To turn ASO work into executive-level insights, create Dashboards in ClickUp that combine your task data with metrics pulled from ASO tools and app stores.

Design a ClickUp ASO performance dashboard

1. Create a Dashboard named ASO Performance.

2. Add widgets such as:

   • Task list widgets grouped by status to show active experiments and research items.

   • Number widgets for key KPIs like conversion rate, impressions, installs, and average rating (updated manually or via integrations).

   • Pie charts grouped by Test Type or Result to quickly show how many experiments have delivered wins.

3. Filter by app or platform to give each product team a tailored ASO view.

Using ClickUp Dashboards, stakeholders can track ASO progress without logging into every separate tool.

Step 8: Standardize Your ASO Process in ClickUp

To make your ASO operations scalable, convert best practices into ClickUp templates and automations.

Create ClickUp templates for repeatable workflows

• Task templates for keyword research, metadata updates, experiment design, and experiment analysis.

• Checklist templates for store release prep, including updating titles, subtitles, descriptions, and creatives across platforms.

• Doc templates storing guidelines for keyword targeting, localization, and screenshot best practices.

Automate routine ASO steps in ClickUp

• Use automations to move tasks to Monitoring once an experiment end date is reached.

• Trigger notifications when high-priority review tasks are created.

• Auto-assign certain types of ASO tasks to the correct owner based on custom fields.

Standardization ensures every ASO cycle benefits from previous learning and reduces the risk of skipping critical steps.

Enhance Your ASO System Beyond ClickUp

This workflow is built around the ASO tools explained in the original article, which you can read in full at the ClickUp ASO tools blog post. Combine those specialized tools with ClickUp so strategy, execution, and documentation stay aligned.

If you need help designing a broader growth operations strategy or integrating more automation into your marketing stack, you can learn more from Consulta Evo, a consulting resource for scalable digital systems.

By mapping ASO research, testing, and optimization into ClickUp, your team gets a clear, repeatable framework that captures every insight and turns it into measurable impact in the app stores.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.

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