How to Build a Content Calendar in ClickUp
ClickUp makes it simple to turn scattered content ideas into a clear, trackable content calendar your entire team can use. This step-by-step guide walks you through setting up a complete content workflow, using the same structure and templates described in the original ClickUp content calendar template guide.
Why Use ClickUp for Your Content Calendar
Before setting up your workspace, it helps to understand what a content calendar in ClickUp can manage for you.
With the right setup, you can organize:
- Blog posts, ebooks, and white papers
- Social media content and campaigns
- Email newsletters and nurture sequences
- Video content and multimedia assets
- SEO projects and promotional tasks
A ClickUp content calendar lets you keep strategy, planning, production, and publishing in one place instead of across spreadsheets and chats.
Step 1: Choose the Right ClickUp Content Calendar Template
To move quickly, start with a prebuilt template instead of creating everything from scratch. The source page shows several types of content calendar templates you can adapt inside ClickUp.
Blog and Editorial Calendar Template in ClickUp
If you publish articles or long-form content, a blog calendar template in ClickUp gives you a central hub for ideas and production work.
Look for a template that includes at least:
- Status fields for stages such as Idea, In Progress, Editing, Scheduled, and Published
- Custom fields for target keyword, publish date, owner, and content type
- Views for List, Board, and Calendar to see deadlines and workflow
Once you import a blog calendar template into ClickUp, you can customize statuses and fields to match your content process.
Social Media Calendar Template in ClickUp
For social channels, a dedicated social media calendar template in ClickUp helps you stay consistent across platforms.
Common elements include:
- Custom fields for platform, post format, and asset links
- A Calendar view for weekly and monthly scheduling
- Statuses like Draft, Ready for Review, Approved, and Posted
Using a ClickUp template for social content means every post follows the same process and is easy to track at a glance.
Marketing Campaign Calendar Template in ClickUp
When you run multi-channel campaigns, a marketing calendar template in ClickUp lets you track every asset and deadline together.
Typical features you can mirror from the source templates include:
- Parent tasks for campaigns with subtasks for each channel
- Timeline or Gantt views for launch milestones
- Custom fields for campaign owner, budget reference, and goals
Start with a campaign-focused template in ClickUp, then refine fields to support your specific reporting needs.
Step 2: Structure Your ClickUp Workspace for Content
With a template chosen, the next step is creating a simple, scalable structure inside ClickUp so your content calendar stays organized as you grow.
Create a Space Dedicated to Content
Set up one main Space in ClickUp just for content and editorial work. Within this Space, you can create separate Folders for different content functions.
Common Folder examples:
- Editorial Calendar
- Social Media
- Email Marketing
- Video & Multimedia
This structure keeps your ClickUp content calendar easy to navigate for writers, designers, and stakeholders.
Use Lists for Channels or Campaign Types
Inside each Folder, create Lists to represent specific content channels, brands, or campaigns.
For example, in your Editorial Calendar Folder, your Lists might be:
- Blog: Evergreen Content
- Blog: Product & Feature Posts
- Thought Leadership
In your Social Media Folder, Lists could be split by platform or region. The key is to keep your ClickUp Lists aligned with how your team plans and reports on content.
Standardize Task Fields in ClickUp
Every content item in ClickUp should be a task that contains all the information needed to create and publish it.
Use custom fields to capture:
- Content type (blog, tweet, reel, email, etc.)
- Stage (briefing, drafting, editing, design, scheduled)
- Owner and collaborators
- Publish date and time
- Target audience or persona
- Primary call to action
Standardizing these fields in ClickUp makes it easy to filter your content calendar and build views for different teams.
Step 3: Build Calendar and Board Views in ClickUp
Now that your structure is set, you can use ClickUp views to see deadlines, workload, and statuses at a glance.
Create a Calendar View for Publishing Dates
In each List or Folder, add a Calendar view in ClickUp tied to your publish date field. This helps you see:
- Which days are overloaded with content
- Gaps where you have no content scheduled
- How far ahead your pipeline is planned
You can color tasks by status or content type so your calendar is easy to scan.
Use Board Views for Workflow in ClickUp
Board (Kanban) views in ClickUp help your team focus on workflow rather than dates. Set columns based on your statuses, such as:
- Backlog
- Briefing
- In Draft
- In Review
- Ready to Publish
- Published
Drag-and-drop makes it simple to move content through your workflow and instantly update your content calendar.
Create Team-Specific Views
Different stakeholders can build their own views in ClickUp without changing the structure for everyone else.
- Writers can filter for tasks assigned to them and in Draft status.
- Editors can create a view showing everything In Review this week.
- Leaders can use a high-level calendar view of all Spaces or Folders.
This flexibility keeps your ClickUp content calendar relevant for every role.
Step 4: Turn Ideas Into Scheduled Tasks in ClickUp
With your structure and views ready, start filling your ClickUp content calendar with ideas and campaigns.
Capture and Prioritize Content Ideas
Create a dedicated List for ideas in ClickUp. Any team member can add tasks with a basic description, target keyword, and audience.
Then, during planning sessions:
- Review new ideas and assign a priority value.
- Convert the best ideas into scheduled content by setting a publish date.
- Move tasks from the Ideas List into the relevant channel List.
This keeps your ClickUp calendar focused on approved content, while still encouraging idea submissions.
Create Templates for Repeated Content Types
If you publish similar content each week, create task templates in ClickUp. For example, a blog post template might include:
- Predefined subtasks for outline, draft, edit, and upload
- Checklist items for SEO and formatting
- Custom field defaults for content type and status
Using templates ensures every new content task in ClickUp follows the same standard, which makes your calendar easier to manage.
Step 5: Collaborate and Track Progress in ClickUp
Finally, use collaboration features to keep your ClickUp content calendar accurate and up to date.
Assign Owners and Due Dates
Every task in your ClickUp calendar should have:
- A clear owner responsible for moving it forward
- Subtask owners for drafting, design, and approval
- Due dates for each stage, not just the publish date
This level of detail helps you identify bottlenecks before they affect your schedule.
Use Comments and Attachments in ClickUp
Keep all content discussions in task comments instead of scattered channels. Upload drafts, images, and final assets directly to the task in ClickUp.
This approach creates a single source of truth for each piece of content, which keeps your content calendar realistic and trustworthy.
Review Performance and Improve Your Calendar
After content is published, you can record performance metrics in custom fields or link out to analytics tools. Over time, you can adjust your ClickUp content calendar to focus on formats, topics, and channels that perform best.
Next Steps: Optimize Your Workflow Beyond ClickUp
A structured content calendar in ClickUp is the foundation of an efficient content operation. To go further with strategy, analytics, and process optimization, consider working with specialists who understand content systems and automation. For example, Consultevo shares additional resources on building scalable, data-driven workflows that complement your ClickUp setup.
Use the templates and steps from the official ClickUp content calendar templates guide as a starting point, then customize fields, views, and automations so your calendar matches how your team plans, creates, and publishes content.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.
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