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How to Use ClickUp for Content Work

How to Use ClickUp for Content Collaboration

ClickUp helps content teams plan, create, and approve work in one place, replacing scattered documents, email threads, and disconnected tools. This how-to guide shows you practical steps to set up a collaborative content workflow your entire team can follow.

The process below is based on proven content collaboration practices and the capabilities demonstrated in the ClickUp content collaboration overview.

Step 1: Plan Your Content Workflow in ClickUp

Before building anything, decide how content will move from idea to publication. Then mirror that flow inside ClickUp so everyone sees the same process.

Define your content stages in ClickUp

List the stages every piece of content passes through. For most teams, this looks like:

  • Idea or request
  • Briefing and research
  • Drafting
  • Review and edits
  • Approval
  • Ready to publish
  • Published and performance tracking

Create statuses in your ClickUp Space or Folder that match these stages. Clear, descriptive statuses make it easy to understand what is happening with each task at a glance.

Choose your core ClickUp structure

Use the platform hierarchy to organize all content work:

  • Space: Marketing or Editorial
  • Folder: Blog, Social, Email, Video, or Campaigns
  • List: Individual content calendars or channels (e.g., “Blog Calendar Q1”)
  • Task: Single content item (post, article, script, newsletter)

Each task becomes the single source of truth for that piece of content, with all files, comments, and decisions stored together.

Step 2: Build a Content Calendar in ClickUp

A shared calendar keeps the entire team aligned on deadlines and priorities.

Create a ClickUp calendar List

  1. Create a new List for your editorial calendar.
  2. Switch the view to Calendar so tasks appear on the dates they are due.
  3. Add custom fields for key content details such as channel, funnel stage, audience, and content type.

Every new content task you add will now show directly on the calendar view once you set a due date.

Use ClickUp views for different stakeholders

Different roles want different levels of detail. Set up multiple views in your List or Folder:

  • Calendar view: High-level publishing dates for managers and stakeholders.
  • Board view: Kanban-style view grouped by status so creators can see work in progress.
  • List view: Detailed, sortable list of tasks, ideal for content ops and project managers.

Filter and group views by assignee, status, or channel to help each team member focus on what matters to them.

Step 3: Create Content Tasks in ClickUp

Well-structured tasks reduce confusion and make collaboration smoother.

Set up a ClickUp content task template

Standardize how content tasks are created by building a template that includes:

  • A clear naming format (for example, “Blog | Topic | Target Keyword”).
  • Pre-filled custom fields for content type, priority, funnel stage, and owner.
  • Suggested task description structure, such as:
  • Objective and key message
  • Target audience
  • SEO notes and target terms
  • Outline or sections
  • Internal and external links

Save this as a task template in ClickUp so new content items are created consistently.

Attach drafts and assets in ClickUp

Keep everything in one place by adding resources directly to the task:

  • Attach documents, images, design mockups, or scripts.
  • Link to shared drives or external assets if required.
  • Use the task comments to clarify context instead of sending separate emails.

This centralizes collaboration, reduces miscommunication, and saves time hunting for files.

Step 4: Collaborate on Content in ClickUp

Real-time collaboration keeps creators, editors, designers, and stakeholders aligned.

Use ClickUp comments for discussion

Transform each task into a discussion hub:

  • Use @mentions to notify writers, editors, designers, and reviewers.
  • Create comment threads around specific questions or decisions.
  • Resolve comments once feedback is addressed to keep the conversation tidy.

All context remains visible for future reference, making it easier to understand how and why decisions were made.

Assign ClickUp subtasks for roles and steps

Break each content task into subtasks that reflect responsibilities, such as:

  • Research
  • Outline
  • First draft
  • Editing
  • Design support
  • Final approval
  • Upload and publish

Assign each subtask to the right person with its own due date. This gives every collaborator a clear to-do list and makes blockers easier to spot.

Step 5: Manage Reviews and Approvals in ClickUp

Structured reviews help content move faster while maintaining quality.

Design your ClickUp review workflow

Decide how many review rounds you need and who must sign off. Then represent those steps with:

  • Status changes (for example, “In Review” then “Approved”).
  • Subtasks like “SME Review” or “Legal Review”.
  • Assigned comments requesting specific feedback.

Clear steps help stakeholders know when they are expected to review and how to provide useful feedback.

Track approval status in ClickUp

For easy visibility into what is ready to go live:

  • Use a custom field like Approval Status (Pending, In Review, Approved).
  • Create a filtered view that shows only items waiting for approval.
  • Pin this view for stakeholders so they can quickly find tasks needing attention.

This prevents bottlenecks and shortens the time between finishing a draft and publishing it.

Step 6: Coordinate Cross-Team Work in ClickUp

Content is rarely created in isolation. Coordinating with design, product, and other teams is easier when everything lives inside the same platform.

Share ClickUp views with other teams

Invite adjacent teams into the relevant Spaces, Folders, or Lists so they can see what content is coming up. Helpful techniques include:

  • Dedicated views for design or development work related to content.
  • Filters that show only tasks tagged with a particular channel, campaign, or product area.
  • Shared dashboards summarizing workloads and deadlines.

This creates transparency and helps other teams plan their time around the content schedule.

Use ClickUp for campaign-level coordination

When running multi-channel campaigns, group related content tasks in one Folder or List. Then:

  • Tag tasks by campaign name.
  • Track key dates and milestones on a single calendar view.
  • Monitor progress across all assets using status grouping.

This gives stakeholders a clear view of campaign readiness and remaining work.

Step 7: Monitor and Optimize Content in ClickUp

After publishing, track performance so you can learn and improve future pieces.

Log performance metrics in ClickUp

Add custom fields to your content tasks to capture core metrics after publication, such as:

  • Page views or impressions
  • Engagement metrics
  • Leads, signups, or sales influenced
  • Last updated date

Update these fields regularly so you can identify which topics and formats are working best.

Review your content pipeline with ClickUp views

Use filters and sorting to review the entire pipeline from ideas to high-performing assets. For example:

  • Filter by status to spot bottlenecks.
  • Sort by publication date to see what is due soon.
  • Filter by performance metrics to prioritize updates to high-value content.

This data-focused approach supports continuous improvement of your editorial strategy.

Next Steps for Mastering ClickUp Content Workflows

By mapping your workflow, creating standardized task templates, and using collaborative features effectively, you can manage all content work in one place with ClickUp. Your team gains visibility, reduces manual follow-up, and ships higher-quality content faster.

If you want tailored help designing an efficient ClickUp content system, you can explore consulting options at Consultevo. Combine a solid process with the right workspace configuration and your content operations will scale much more smoothly.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.

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