How to Measure Share of Voice in ClickUp

Measuring share of voice with ClickUp helps you track how visible your brand is compared to competitors, so you can prove the impact of your marketing and make smarter, data-backed decisions.

This step-by-step guide walks you through what share of voice is, how to calculate it, and exactly how to organize your work in a dedicated workspace using ClickUp.

What Is Share of Voice?

Share of voice (SOV) is a metric that shows how much of the conversation in your market belongs to your brand compared to others.

You can measure it across channels, such as:

• Organic search results
• Paid search and display ads
• Social media mentions and engagement
• Online reviews and ratings
• PR coverage and media mentions

Tracking this consistently reveals whether you are becoming more or less visible than your competitors.

Why Measure Share of Voice in ClickUp?

Using ClickUp to manage share of voice turns scattered data into an organized, repeatable system that your entire team can access.

With a structured setup, you can:

• Centralize competitor and channel data
• Document your formulas and assumptions
• Assign and track recurring reporting tasks
• Visualize trends over time
• Connect SOV to campaigns and outcomes

This approach helps you move beyond vanity metrics and build a reliable measurement framework tied to real business goals.

Step 1: Define Your Share of Voice Goals

Before building anything in ClickUp, clarify what you want to learn from share of voice.

Decide on:

• Primary objective: Brand awareness, demand generation, or category ownership
• Scope: Channels (SEO, paid, social, PR, reviews) and regions you will track
• Time frame: Weekly, monthly, or quarterly analysis
• Competitors: List of direct and indirect rivals

Capture these decisions in a central document so your future reporting is consistent and easy to explain.

Step 2: Create a ClickUp Space for Share of Voice

Next, build a dedicated space in ClickUp to store everything related to share of voice.

1. Create a new Space: Name it something like Share of Voice & Competitive Intelligence.

2. Add Folders:

   • Data & Tracking
   • Competitor Profiles
   • Reports & Insights

3. Set permissions: Give key stakeholders view or edit access so everyone works from the same source of truth.

This structure keeps raw numbers, analysis, and documentation organized and easy to find.

Step 3: Build a ClickUp List for SOV Metrics

Inside your Data & Tracking folder, create a list in ClickUp to hold your core share of voice metrics.

Use tasks as individual records for each period and channel combination, such as “Organic Search – July” or “Social Media – Q1”.

Add custom fields like:

• Channel (dropdown: SEO, Paid, Social, PR, Reviews, Other)
• Date Range (date or text)
• Your Brand Impressions / Mentions (number)
• Total Market Impressions / Mentions (number)
• Calculated Share of Voice (%) (number)
• Primary Competitor (text or dropdown)
• Notes & Assumptions (text)

Keep the list layout simple at first. You can always add more detail as your measurement practice matures.

Step 4: Calculate Share of Voice

Use a consistent formula across all channels so your team can compare results over time.

The standard formula is:

Share of Voice (%) = (Your Brand Value ÷ Total Market Value) × 100

Depending on the channel, “value” might be:

• Impressions or clicks for paid campaigns
• Organic search traffic or ranking visibility
• Social media mentions or engagement
• Review volume or ratings
• Number of press mentions

Document how you source and calculate each number in a ClickUp doc stored in the same space, so anyone can audit or repeat the process.

Step 5: Document Competitors in ClickUp

Create another list in ClickUp inside the Competitor Profiles folder to track information about each rival.

For every competitor, include fields such as:

• Primary products or services
• Key positioning or messaging
• Main channels they emphasize
• Observed strengths and weaknesses
• Share of voice snapshots by channel

Link competitor tasks to your SOV metric tasks so you can quickly move from a number to the brands driving it.

Step 6: Build a ClickUp Reporting Workflow

To keep share of voice up to date, turn your process into a recurring workflow in ClickUp.

1. Create a recurring task: For example, “Update Share of Voice – Monthly”.

2. Assign ownership: Choose one person responsible for collecting data and updating fields.

3. Attach instructions: Add a checklist or doc that explains data sources, formulas, and quality checks.

4. Set reminders: Use due dates and notifications so reports are never missed.

This structure guarantees that share of voice remains a living metric instead of a one-time project.

Step 7: Visualize Share of Voice Trends

Once your data is in ClickUp, use views and dashboards to make it easier to understand at a glance.

Helpful options include:

• Table view: Compare channels, competitors, and periods side by side.
• Calendar view: See when you capture data and how often.
• Dashboard widgets: Surface key SOV numbers, charts, and recent insights for leadership.

Combine share of voice widgets with campaign performance metrics to see which initiatives actually shift your visibility in the market.

Step 8: Turn Insights into Action

Share of voice only creates value when it influences what you do next.

Use ClickUp tasks to translate insights into projects, such as:

• Launching content to close gaps in key topics
• Adjusting ad budgets toward underperforming regions
• Responding to competitors gaining momentum on new channels
• Improving review management and customer follow-up

Tag tasks with the corresponding SOV period or channel so you can later connect actions back to changes in your metrics.

Best Practices for Share of Voice in ClickUp

Standardize Your ClickUp Data Inputs

Use consistent naming conventions, units, and date ranges in ClickUp so your reports stay accurate and comparable.

Align ClickUp Reporting With Business Goals

Only track channels and competitors that matter to your strategy. Focus on the metrics that link most clearly to revenue, pipeline, or retention.

Review ClickUp Dashboards With Stakeholders

Schedule regular review sessions where marketing, sales, and leadership walk through your ClickUp dashboards together and agree on priorities.

Additional Resources

For a deeper explanation of different share of voice methods and examples, see the original guide on how to measure share of voice.

If you need expert help designing a scalable SOV framework or broader performance measurement system, you can work with a specialized consultancy such as Consultevo.

Next Steps

Set up your ClickUp space, define a simple formula for each channel, and start capturing your first round of share of voice data. By keeping everything in one organized workspace, you give your team a clear, measurable way to see how your brand stacks up—and what to do next to win more of the market conversation.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.

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