How to Build a Website Content Plan in ClickUp

ClickUp can centralize every step of your website content plan, from research and audits to publishing and optimization. This how-to guide walks you through setting up a structured, repeatable process so your team always knows what to create, when to publish, and how to track results.

Why Plan Website Content in ClickUp

A reliable website content plan keeps your pages organized, updated, and aligned with business goals. Using one workspace to manage content helps you:

• Capture ideas before they are lost
• Map pages to customer journeys and keywords
• Assign work and due dates to the right people
• Measure performance and prioritize updates

ClickUp is ideal for this because it combines docs, lists, workflows, and dashboards in one place.

Step 1: Set Up a ClickUp Space for Content

Begin by creating a dedicated Space for website content. This keeps your pages separate from other projects but still connected to the rest of your work.

1. Create a new Space named something like Website Content.
2. Add Folders for major content areas, for example:
   • Blog
   • Product Pages
   • Resources or Guides
   • Landing Pages
3. Within each Folder, create Lists for specific initiatives, such as:
   • Content Calendar
   • SEO Updates
   • New Campaign Pages

Structuring your content Space in ClickUp this way makes it easier to filter, sort, and report on all website work.

Step 2: Run a Website Content Audit in ClickUp

Before planning new pages, review what you already have. A structured audit in ClickUp helps you see gaps, overlaps, and outdated content.

Create a Content Audit List in ClickUp

1. In your Website Content Space, create a List named Content Audit.
2. Add one task for each existing page or post.
3. Use custom fields to track key information, such as:
   • URL
   • Page type (blog, product, landing page)
   • Primary keyword
   • Target audience or funnel stage
   • Last updated date
   • Performance metric (traffic, conversions, or score)
   • Action needed (keep, update, redirect, delete)

This structured audit List becomes the single source of truth for the current state of your website.

Review and Prioritize Audit Tasks

Use views in ClickUp to quickly understand priorities:

• Table view to compare metrics across many pages.
• Board view grouped by Action needed to see what to tackle first.
• Calendar view to schedule updates over the coming weeks.

Update the status of each audit task as you decide what should happen to that page.

Step 3: Build a Keyword and Topic Backlog in ClickUp

Once you know what exists, create a backlog of topics and keywords for future content. Organizing this backlog in ClickUp keeps research connected to execution.

Log Keyword Ideas as Tasks

1. Create a new List called Keyword & Topic Backlog.
2. For each keyword or topic idea, create a task.
3. Use custom fields for:
   • Search intent (informational, commercial, transactional)
   • Topic cluster or category
   • Estimated search volume or priority score
   • Content type (blog, guide, landing page)

Attach or link keyword research documents directly to these tasks so writers and editors have context when drafting content.

Group Topics into Clusters in ClickUp

To create a strong internal linking structure and focused authority, group related topics together:

• Add a custom field for Content Cluster.
• Assign each task to a cluster, such as Onboarding, Pricing, or Feature Guides.
• Use Board view in ClickUp to visualize all tasks by cluster and identify missing pages.

This structure helps you decide which pillar pages and supporting posts to create next.

Step 4: Turn Ideas into a ClickUp Content Calendar

With your audit and backlog ready, build a content calendar in ClickUp to transform ideas into a scheduled publishing plan.

Create a Content Calendar List

1. Add a new List named Content Calendar inside your Website Content Space.
2. For each planned page or article, create a task that includes:
   • Proposed title and brief
   • Primary keyword and target URL
   • Goal (traffic, leads, education, support)
   • Assignee (writer, designer, developer)
   • Key dates (draft due, review, publish)

Set the task start and due dates so the item automatically appears in the Calendar view.

Use ClickUp Views to Manage the Calendar

Switch between multiple views in ClickUp to manage your content plan efficiently:

• Calendar view to see upcoming publish dates and avoid gaps.
• List view for a detailed pipeline of all content by status.
• Board view to drag tasks across stages like Idea, Briefing, Writing, Editing, and Published.

These views give your team clear visibility into what is planned, in progress, and completed.

Step 5: Design a ClickUp Workflow for Each Content Piece

A consistent workflow ensures every page follows the same quality checks. Setting up a structured process in ClickUp avoids missed steps and miscommunication.

Define Custom Statuses in ClickUp

Edit the List statuses to match your publishing process. Common stages include:

• Backlog
• Planned
• In Briefing
• Writing
• In Review
• Ready to Publish
• Published
• Update Scheduled

Apply these statuses across your website content Lists in ClickUp so your team can quickly see where each piece of content stands.

Use Templates for Repeatable Tasks

Save time by using task templates inside ClickUp for common content types:

• Create a task with a complete checklist, fields, and description for a blog post.
• Add subtasks such as keyword validation, outline approval, draft creation, editing, and on-page SEO checks.
• Save it as a template and reuse it for future pieces.

This makes your content plan scalable and consistent across writers and editors.

Step 6: Collaborate on Content Directly in ClickUp

Good content planning depends on smooth collaboration between strategists, writers, editors, and stakeholders. Centralizing communication in ClickUp keeps feedback organized.

Share Briefs and Outlines

Use Docs or task descriptions in ClickUp to store content briefs and outlines. Then:

• Mention teammates for reviews or approvals.
• Use comments to ask questions or clarify requirements.
• Pin important information so it is easy to find.

Because everything lives inside the same task, your team has a complete history of discussions and decisions.

Attach Drafts and Final Assets in ClickUp

Whether your drafts live in Docs or external tools, link or attach them to the corresponding content task. Include:

• Wireframes or design assets
• SEO checklists
• Screenshots or graphics
• Final URLs after publishing

This approach turns each ClickUp task into a full record of the content lifecycle.

Step 7: Track Performance and Plan Updates with ClickUp

After content is published, use performance data to decide what to improve next. Tracking this inside ClickUp keeps your optimization work connected to your plan.

Record Performance Metrics

Add custom fields to your Content Calendar or Audit Lists for:

• Organic traffic or sessions
• Conversions or leads
• Key ranking position or visibility score
• Next review date

Update these metrics regularly so you can prioritize high-impact updates.

Schedule Optimization Tasks in ClickUp

When a page needs improvement, create a follow-up task in ClickUp linked to the original content item. Include:

• What should change (copy, structure, CTA, internal links)
• Which keywords or topics to strengthen
• Who is responsible and when it is due

Use Board or List views to manage these optimization tasks as part of your ongoing website content plan.

Enhance Your ClickUp Content System

To go further with your content planning setup, you can explore additional resources and tools:

• Deepen your strategy with expert advice and implementation support from Consultevo.
• Review the original guidance on building a website content plan in the full article on the ClickUp blog: Website Content Plan Guide.

By combining a clear strategy with a structured workspace in ClickUp, your team can consistently plan, create, and optimize website content that supports long-term business growth.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your ClickUp workspace, work with ConsultEvo — trusted ClickUp Solution Partners.

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