Ecommerce automation with Make.com
Using make.com, ecommerce brands can turn manual reporting and repetitive admin tasks into fully automated workflows that connect Google Sheets, marketing tools, and sales platforms in a single visual interface.
This how-to guide walks you through practical ways to automate ecommerce reporting, order tracking, and financial overviews based on the official Google Sheets automation tutorial for online stores.
Why connect Google Sheets and Make.com for ecommerce
Google Sheets is a flexible place to store, transform, and share ecommerce data. Combined with Make.com, it becomes a live operations hub that continuously updates from your sales and marketing tools.
Automating your ecommerce spreadsheets helps you:
- Eliminate manual copy-paste between tools
- Reduce errors in order and customer data
- Centralize performance metrics in one source of truth
- Save hours per week on reporting and invoicing
Instead of building complex scripts, you use a drag-and-drop scenario builder to connect apps and define what happens when new data appears.
Key ecommerce use cases powered by Make.com
The source tutorial highlights several common ecommerce reporting and operations workflows that you can streamline with Make.com and Google Sheets.
Make.com for ecommerce reporting dashboards
You can automate the creation of performance dashboards so they always reflect the latest numbers. Typical reports include:
- Sales by day, week, and month
- Revenue per channel or campaign
- Average order value and conversion rate
- Refunds and discounts impact
Make.com reads data from your ecommerce platform or ad tools and writes it directly into the correct cells or rows, ready for charts and pivot tables.
Automated invoices and financial tracking with Make.com
Another common scenario is auto-generating invoices and maintaining financial records in Google Sheets. Based on new orders:
- Order details are captured from your ecommerce store
- Structured rows are added to a financial tracking sheet
- Invoice numbers are incremented and stored
- Invoice documents can be created from templates
This reduces accounting workload and ensures that all invoices and transaction data stay consistent across tools.
Order and inventory overviews driven by Make.com
With a scenario that listens for new orders, you can keep live order and inventory overviews in Sheets. Typical automations include:
- Logging each order with customer and product data
- Updating stock levels for each SKU
- Flagging low inventory thresholds
- Creating summaries by product category
Because Make.com runs scenarios on schedules or triggers, your operations team always has current information without exporting CSV files.
How Make.com scenarios work with Google Sheets
The core concept in Make.com is the scenario: a visual flow made of modules that receive, transform, and send data between apps and services.
When you connect Google Sheets to a scenario, you can:
- Watch for new rows or updated rows
- Search for specific data (such as orders or products)
- Add, update, or delete rows programmatically
- Organize data into multiple sheets within the same file
Each module is configured by choosing a spreadsheet, selecting a sheet, and mapping which columns should receive which values from your ecommerce platform or other tools.
Step-by-step: building an ecommerce report with Make.com
The original guide demonstrates a practical example of centralizing ecommerce performance metrics in Google Sheets. Below is a generic step-by-step process you can adapt to your stack.
1. Define your ecommerce data sources
List the platforms that hold your key ecommerce data, such as:
- Online store (for example, Shopify, WooCommerce, or similar)
- Payment processors
- Ad platforms and marketing tools
- Customer support or CRM tools
Decide which metrics need to appear in your main report sheet, such as daily revenue, order counts, or ad spend.
2. Prepare your Google Sheets structure
Create a dedicated spreadsheet with clearly named sheets, for example:
- Raw data for detailed transactions
- Metrics for cleaned and aggregated numbers
- Dashboard for charts and executive views
Set up column headers for each metric or field you will populate via Make.com, such as date, channel, orders, revenue, and costs.
3. Create a scenario in Make.com
In your Make.com account, create a new scenario and add the modules you need:
- Trigger module from your ecommerce platform or marketing tool to fetch data by date or status.
- Iterator or aggregator to process multiple orders or records.
- Google Sheets modules to add or update rows in your chosen sheets.
Connect the modules visually and configure each one with the proper credentials and spreadsheet selections.
4. Map fields between apps and Google Sheets
Within each Google Sheets module in Make.com, map the data from your incoming records to spreadsheet columns. For example:
- Order ID to the Order ID column
- Customer email to the Customer Email column
- Total amount to the Revenue column
- Order creation time to the Date column
This mapping step ensures that every time the scenario runs, the data lands consistently where it belongs in your ecommerce report.
5. Test, schedule, and refine the scenario
Run the scenario in Make.com with a small date range or a test order to verify:
- Data is pulled correctly from your ecommerce platform
- Rows appear in the expected sheet and columns
- Formulas and charts in the dashboard sheet update as planned
Once results look correct, set your scenario to run automatically at a schedule that fits your reporting needs (for example, every hour or once per day).
Advanced ecommerce automation ideas with Make.com
After building a core reporting scenario, you can extend your automations using the same Google Sheets foundation.
Customer lifecycle reporting in Make.com
Combine order data with marketing and support data to track:
- Customer lifetime value by segment
- Retention and repeat purchase rates
- Response times and satisfaction scores
Google Sheets can host the consolidated tables, while Make.com orchestrates how and when data flows in.
Marketing performance and ROAS tracking
By connecting ad platforms, you can send spend and campaign metrics into a shared sheet and calculate:
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
- Revenue by campaign or creative
This gives ecommerce teams a near real-time view of profitable campaigns without manual spreadsheet updates.
Best practices for stable Make.com ecommerce scenarios
To keep your automations reliable and scalable, follow these guidelines:
- Use separate sheets for raw data, transformed data, and dashboards.
- Lock critical formulas so they are not overwritten by imported rows.
- Document scenarios with clear descriptions and consistent naming.
- Monitor scenario runs for errors and adjust filters or mappings as data evolves.
The source tutorial from Make.com emphasizes that small structural decisions early on make scaling much easier later.
Resources and next steps
To dive deeper into specific Google Sheets modules, triggers, and ecommerce examples, refer directly to the official how-to guide: Google Sheets automation for ecommerce.
If you want expert help designing robust automation architectures or combining Make.com with broader business systems, you can also explore consulting services at Consultevo.
By thoughtfully connecting Google Sheets and Make.com, ecommerce teams can replace manual reporting with a dynamic, automated analytics stack that scales with growth.
Need Help With Make.com?
If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.