301 Redirects in GoHighLevel

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301 Redirects in GoHighLevel: Step-by-Step Guide

If you are migrating from a platform like ClickUp or any other tool and changing URLs, learning how to manage 301 redirects in GoHighLevel is essential for protecting your traffic and SEO. This guide explains what 301 redirects are, when to use them, and how to configure them correctly inside your account.

Using 301 redirects correctly ensures that visitors and search engines are automatically sent from an old URL to a new one without confusion or page-not-found errors.

What is a 301 Redirect in GoHighLevel?

A 301 redirect is a permanent redirect from one URL to another. In GoHighLevel it is used to tell browsers and search engines that a page, funnel step, or full path has moved to a new address.

When you add a 301 redirect:

  • Visitors who click the old link are automatically sent to the new URL.
  • Search engines pass most ranking signals from the old URL to the new one.
  • You avoid 404 errors when changing site or funnel structure.

This is especially important when you redesign your website, edit funnel URLs, or move content between domains.

When to Use 301 Redirects in GoHighLevel

Set up a 301 redirect in GoHighLevel whenever you permanently move or replace a page. Common scenarios include:

  • Changing the URL slug of a page or funnel step.
  • Deleting a page and sending traffic to a new page.
  • Moving content to a different funnel or website in the same account.
  • Rebranding and changing domains while keeping the same content.

A 301 redirect is not ideal for temporary changes. For short-term changes, you would normally use a 302 redirect, but the native redirect function described in the original GoHighLevel documentation focuses on permanent changes.

How 301 Redirects Work in GoHighLevel

Inside GoHighLevel, 301 redirects work at the domain level. You create a rule that says: when someone visits a specific path, send them to another destination URL.

Each redirect has two main parts:

  • Source Path (From): The old URL path that visitors are currently using.
  • Destination URL (To): The new page, funnel step, or full URL where you want them to land.

After you save the rule, GoHighLevel checks incoming traffic and routes matching requests to the new destination.

How to Create a 301 Redirect in GoHighLevel

Follow these steps to create a basic 301 redirect. The exact labels may vary slightly depending on UI updates, but the process remains the same.

Step 1: Open Settings in GoHighLevel

  1. Log in to your GoHighLevel account.
  2. Select the sub-account where the domain and pages are located.
  3. Click on Settings in the left-hand navigation.

The redirect feature is configured at the sub-account level so you can control redirects per brand or client.

Step 2: Go to the Domain or URL Redirects Section

  1. In the Settings menu, locate the section where domains and URLs are managed (this is often labeled for domains or URL redirects depending on your account view).
  2. Open the redirect management area for the domain where the old URL exists.

If your old URL is on a specific domain, be sure you are editing redirects for that same domain to avoid mismatches.

Step 3: Add a New 301 Redirect

  1. Click the button to add or create a new redirect rule.
  2. In the From or Source Path field, enter the old URL path. For example:
    • /old-offer
    • /blog/old-article
  3. In the To or Destination field, enter the full new URL or path. For example:
    • /new-offer
    • https://yourdomain.com/new-article

Check that there are no typos in either field, as incorrect paths can lead to 404 errors or redirect loops.

Step 4: Save and Test the Redirect

  1. Click Save to store the new rule in GoHighLevel.
  2. Open a new incognito or private browser window.
  3. Type the old URL into the address bar and press Enter.
  4. Confirm that you are immediately redirected to the correct new page.

If the redirect does not work as expected, double-check that the path is correct and that you are testing the same domain where the rule is set.

Best Practices for 301 Redirects in GoHighLevel

To keep your site fast, organized, and search-friendly, follow these best practices when working with redirects.

Use One Redirect Hop Only

Avoid chaining redirects, such as old URL → middle URL → final URL. Instead, set the GoHighLevel redirect to go directly from the old URL to the final destination. This helps:

  • Improve load times.
  • Reduce the chance of redirect loops.
  • Preserve SEO signals more cleanly.

Keep a List of Redirects

Maintain an internal list or spreadsheet of all 301 rules that you configure in GoHighLevel. Track:

  • Old path.
  • New destination URL.
  • Date created.
  • Reason for the change.

This makes future audits, migrations, and troubleshooting much easier.

Update Internal Links Whenever Possible

301 redirects are a safety net, not a replacement for correct linking. After you set redirects in GoHighLevel:

  • Update links inside funnels and websites to point directly to the new URLs.
  • Refresh email and automation links to avoid sending subscribers through unnecessary redirects.

This keeps navigation clean and reduces the load on your redirect rules.

Common Issues With 301 Redirects in GoHighLevel

Here are some frequent problems and how to fix them.

Redirect Loop

A redirect loop happens when a URL redirects to another URL that sends visitors back to the original. To avoid this in GoHighLevel:

  • Ensure the destination URL is not also set as a source in another redirect rule.
  • Remove or edit any conflicting rules that create a cycle.

Redirect Not Firing

If the redirect does not trigger:

  • Confirm you are using the correct domain.
  • Check the path syntax (leading slashes, spelling, case sensitivity if applicable).
  • Make sure the rule has been saved and no other conflicting rule overrides it.

More Resources for GoHighLevel Users

For the full original instructions and latest interface screenshots, review the official article here: Ultimate Guide to 301 Redirects.

If you need broader strategy help with funnels, SEO, and implementations around GoHighLevel, you can also explore expert resources at Consultevo.

Summary: Managing 301 Redirects in GoHighLevel

301 redirects in GoHighLevel are a critical tool for maintaining a smooth user experience and preserving search rankings when URLs change. By correctly setting the source path, choosing the right destination, testing your rules, and avoiding redirect chains, you can confidently update pages and funnels without losing traffic or breaking links.

Use this guide as a reference each time you modify URLs so your GoHighLevel projects stay clean, organized, and SEO-friendly.

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