GoHighLevel A2P 10DLC Registration Guide

ClickUp users who also manage CRM and messaging often need to understand how A2P 10DLC works. In this detailed guide, you will learn how to complete A2P 10DLC brand and campaign registration inside GoHighLevel so your SMS traffic remains compliant and successfully delivered to U.S. mobile carriers.

This article explains the key requirements, status meanings, and step-by-step actions you must take inside GoHighLevel to register your brand and campaigns correctly under the current carrier and regulatory rules.

What A2P 10DLC Means in GoHighLevel

A2P 10DLC (Application-to-Person 10-Digit Long Code) is the system U.S. carriers use to manage and monitor business SMS sent from standard 10-digit numbers. Within GoHighLevel, A2P 10DLC registration connects your business identity and your messaging use case to this system so carriers can approve and route your messages.

Carriers and The Campaign Registry (TCR) require that you register:

• Your brand (the legal business entity sending messages).
• Your campaigns (the specific messaging use cases such as marketing, notifications, or two-factor authentication).

If you send SMS through GoHighLevel to U.S. recipients using local or toll-free numbers, proper A2P registration is essential to minimize filtering, blocking, or penalties.

GoHighLevel Brand Registration Overview

Brand registration in GoHighLevel creates a verified profile of your legal business with the messaging ecosystem. This profile is evaluated and assigned a trust score that affects your messaging throughput limits and performance.

Typical information you will provide during GoHighLevel brand registration includes:

• Legal business name and any Doing Business As (DBA) names.
• Business type (private, public, non-profit, etc.).
• Tax or business identification number (EIN or equivalent).
• Official business address, website, and contact details.

Providing accurate and consistent information is critical. Discrepancies between your legal records and what you enter in GoHighLevel can delay or fail brand approval.

GoHighLevel Brand Registration Status Types

Once you submit your brand information inside GoHighLevel, your registration will pass through different status stages. Each status determines what you can or cannot do next.

GoHighLevel Brand Pending Status

When you first submit your brand, it usually appears as Pending. This means the details have been sent to the verification system but have not yet been fully reviewed.

While in Pending status:

• You can monitor progress from your GoHighLevel account.
• You should not resubmit multiple times unless prompted, as that may cause confusion or delays.

GoHighLevel Brand Registered Status

If your details are successfully verified, your brand becomes Registered. At this point, you can proceed to create and register campaigns in GoHighLevel that are tied to this approved brand.

A Registered brand generally receives a trust score that influences how much traffic you can send and the types of campaigns you can run.

GoHighLevel Brand Rejected Status

If there is a mismatch or compliance problem, your brand may appear as Rejected in GoHighLevel. Common reasons include:

• Incorrect or incomplete legal business name.
• Invalid tax or business identification numbers.
• Inconsistent address or website information.

When a brand is rejected, you must correct the information and resubmit based on the guidance shown in your GoHighLevel account or from the original help documentation at the GoHighLevel A2P 10DLC help page.

GoHighLevel Campaign Registration Basics

After your brand is registered, the next step in GoHighLevel is to configure your messaging campaigns. A campaign describes the purpose of your messages and how end users interact with them.

Examples of campaign types you may register in GoHighLevel include:

• Marketing or promotional messages.
• Account notifications or alerts.
• Two-factor authentication or one-time passwords.
• Customer care or conversational support.

Each campaign must follow strict rules regarding consent, content, and opt-out handling, which you configure and document during setup.

How to Register an A2P Brand in GoHighLevel

Use the following high-level steps inside GoHighLevel to submit your brand for A2P 10DLC registration. The exact navigation labels may vary slightly depending on updates, but the workflow remains similar.

1. Access your agency or account settings.
   Log in to GoHighLevel and open the settings area related to phone numbers, SMS, or carrier compliance.
2. Locate the A2P 10DLC section.
   Find the A2P, compliance, or registration screen where you can manage brand and campaign details.
3. Start brand registration.
   Choose the option to register a new brand. GoHighLevel will display fields for business identity and compliance data.
4. Enter accurate business information.
   Provide your legal entity name, tax ID, registered address, website, and contact details, exactly as they appear in official records.
5. Confirm and submit.
   Review each field to ensure accuracy, then submit the brand for verification through the GoHighLevel interface.
6. Monitor brand status.
   Return to the A2P section periodically to check whether your brand is Pending, Registered, or Rejected.

How to Register an A2P Campaign in GoHighLevel

Once your brand is approved, configure your campaigns in GoHighLevel so SMS messages can be sent under a compliant use case.

1. Open the campaigns area.
   From the same A2P 10DLC or SMS compliance screen in GoHighLevel, locate the option to create or manage campaigns.
2. Select your registered brand.
   Associate the new campaign with the brand that has a Registered status to ensure proper linkage in the carrier ecosystem.
3. Choose a campaign type.
   Pick the most accurate description for your messaging use case, such as marketing, notifications, or customer support.
4. Describe message content and flow.
   Document how users opt in, what content they receive, and how they can opt out or get help. This transparency helps GoHighLevel and carriers approve the campaign.
5. Assign phone numbers.
   Map one or more existing GoHighLevel phone numbers to the campaign. These numbers will send and receive messages for that specific use case.
6. Submit and wait for approval.
   Submit the campaign and check back in GoHighLevel for its approval status and any required changes.

Best Practices for A2P 10DLC Compliance in GoHighLevel

To maintain steady deliverability and avoid carrier issues while using GoHighLevel for SMS, follow these practical tips:

• Obtain explicit consent. Ensure contacts have clearly opted in to receive SMS for the specific campaign type you set up in GoHighLevel.
• Honor opt-out keywords. Implement and respect STOP, UNSUBSCRIBE, and similar keywords, and verify this behavior in your GoHighLevel workflows.
• Keep data consistent. Your legal business information must match across tax records, your website, and the details you enter in GoHighLevel.
• Avoid prohibited content. Do not use messaging that violates carrier or regulatory policies (for example, certain restricted verticals or deceptive content).
• Review message frequency. Align send frequency with what you stated during campaign creation in GoHighLevel to reduce complaints and filtering.

Using GoHighLevel With Professional Support

If you manage multiple brands, high-volume campaigns, or complex compliance needs, you may benefit from expert configuration help beyond what the native GoHighLevel screens provide. Implementation partners and consultants can help interpret error messages, brand rejections, and throughput limitations.

For broader CRM and automation strategy alongside GoHighLevel configuration, you can explore additional resources at Consultevo, which provides consulting and implementation services for digital platforms.

Summary: A2P 10DLC in GoHighLevel

Managing A2P 10DLC brand and campaign registration correctly inside GoHighLevel is essential for reliable SMS delivery to U.S. mobile subscribers. By submitting accurate brand details, selecting the right campaign types, documenting consent and opt-out flows, and monitoring status updates, you align your messaging program with carrier expectations.

Use this guide together with the official documentation at the GoHighLevel help center to ensure that your A2P 10DLC setup remains compliant, scalable, and ready for ongoing SMS marketing and communication needs.

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