GoHighLevel A2P 10DLC Brand Registration Guide

Use this step-by-step guide to configure A2P Standard Brand registration for 10DLC messaging inside GoHighLevel. Although this workflow is similar to tools like ClickUp for process management, these instructions are specific to GoHighLevel and follow the official carrier and registry requirements so your SMS traffic remains compliant and deliverable.

This how-to walks you through each screen, explains what information you must provide, and highlights the most common reasons A2P registrations fail so you can avoid delays.

What A2P 10DLC Brand Registration in GoHighLevel Does

Application-to-Person (A2P) 10DLC is the system U.S. carriers use to control and approve business messaging that uses local 10-digit long code phone numbers. Inside GoHighLevel, your A2P Standard Brand registration links your business identity to your messaging so carriers can determine whether your SMS campaigns are trustworthy and compliant.

Completing the brand registration correctly helps you:

• Reduce the risk of SMS filtering and message blocking
• Align with U.S. telecom carrier regulations
• Protect your business reputation and phone numbers
• Prepare for campaign registration that depends on a valid brand

GoHighLevel uses a vetting and approval workflow based on the official A2P 10DLC program run by The Campaign Registry and participating carriers.

Before You Start in GoHighLevel

Before submitting your A2P Standard Brand in GoHighLevel, collect accurate business information. Incomplete or inconsistent data is a leading cause of registration failures or repeated rejections.

Make sure you have:

• Legal business name exactly as shown on tax records
• Business type (for example, corporation, LLC, partnership, or sole proprietor)
• Tax ID number (EIN for U.S. entities, or equivalent for non-U.S. businesses)
• Registered business address and country
• Official website URL, active and accessible
• Contact name, email address, and phone number

The registry and carriers compare these details with external data sources. Any mismatch can slow approval, so confirm every field before submitting in GoHighLevel.

How to Access A2P Registration in GoHighLevel

Follow these steps to reach the A2P Standard Brand registration area inside GoHighLevel. You must have appropriate account permissions to configure phone and messaging settings.

1. Sign in to your GoHighLevel account as an admin or owner.

2. Navigate to your location or agency (depending on where A2P is configured in your account).

3. Go to the section where phone numbers and messaging are managed, typically under Settings > Phone or a similar configuration area.

4. Look for A2P 10DLC or Brand & Campaign Registration options associated with your messaging provider.

The A2P registration panel provides access to your brand setup and any existing registrations. If you do not see the option, the feature may not yet be enabled for your account configuration.

Step-by-Step: Submit Your A2P Standard Brand in GoHighLevel

Once you are in the A2P section, use this process to submit your Standard Brand. Fields and labels may vary slightly depending on updates, but the required data remains consistent.

Step 1: Start the GoHighLevel Brand Registration

1. In the A2P 10DLC area, select the option to create or register a new A2P Standard Brand.

2. Confirm that you are registering for a standard (not sole proprietor) profile if your business qualifies.

3. Review any on-screen notes about fees, approval times, and compliance rules.

Standard Brands are designed for businesses that use EIN or equivalent tax identification, rather than individual sole proprietor registrations.

Step 2: Enter Legal Business Information in GoHighLevel

Accurate legal information is critical for A2P vetting. Fill out each field exactly as it appears on your official documents.

• Legal business name: Use the full registered name, including suffixes like LLC, Inc., or Ltd when applicable.
• Tax ID / EIN: Enter the correct numeric identifier. Do not use placeholder values.
• Business type: Select the appropriate category that matches your formation documents.
• Industry / vertical: Choose the industry that best matches your core activities, such as marketing, healthcare, or financial services.

GoHighLevel passes this information to the underlying registry for validation and scoring.

Step 3: Provide Business Address and Contact Details

Next, complete your contact section in GoHighLevel. Consistency with public records and your website is important.

• Business address: Street, city, state or region, postal code, and country.
• Primary contact name: Individual legally able to represent the business.
• Contact email: Use a domain-based address when possible (for example, name@yourdomain.com instead of a free email provider).
• Contact phone number: A valid phone number that can receive calls or SMS if verification is needed.

Make sure this contact can respond to inquiries related to messaging compliance if requested by carriers.

Step 4: Add Website and Online Presence

Carriers often validate your brand and use cases by reviewing your public website and online presence.

• Website URL: Enter your main business website including https://.
• Landing pages: Ensure pages you use for opt-in forms or subscriptions are accessible and show clear consent language.

GoHighLevel uses this data as part of the brand profile submission, which helps verify that your messaging aligns with what is advertised on your site.

Step 5: Review and Submit Your Brand in GoHighLevel

1. Carefully review all entries for spelling, numbers, and consistency.

2. Confirm that your business name, tax ID, and address match your legal and banking records.

3. Submit the A2P Standard Brand application from within GoHighLevel.

4. Note any confirmation messages, reference IDs, or estimated approval times displayed on-screen.

Once submitted, the information is transmitted to the official registry and carriers for validation and vetting.

What Happens After You Submit in GoHighLevel

After submission, your A2P Standard Brand enters a vetting process. The status is visible in your GoHighLevel interface so you can track progress.

Common status values include:

• Pending: The registration has been received and is under review.
• Approved: Your brand is accepted and ready for linking to campaigns.
• Rejected: The registration failed; additional action or correction is required.

If the brand is approved, you can continue with A2P campaign registration in GoHighLevel, associating specific use cases and messaging flows with your brand profile.

Reasons A2P Brand Applications Fail in GoHighLevel

Failed brand registrations waste time and can interrupt your messaging strategy. These are frequent causes of rejections:

• Mismatched legal data: Business name, tax ID, or address do not align with public or government records.
• Missing or invalid tax ID: Using placeholder values or incorrect digits.
• Inconsistent website information: Your site content does not match the business details provided.
• Unclear business identity: Limited online presence or insufficient information that makes the brand difficult to validate.

If your registration is rejected, review the rejection reason inside GoHighLevel, correct the underlying details, and resubmit with accurate information.

Compliance Tips for GoHighLevel A2P Messaging

Brand approval is only one part of A2P compliance. Your actual messaging and opt-in process must also follow carrier rules to avoid filtering or penalties.

• Use explicit, documented opt-in for all contacts.
• Include clear STOP and HELP instructions in initial and recurring messages.
• Avoid prohibited content categories defined by carriers and regulators.
• Keep your messaging frequency aligned with what users expected when they opted in.

Even with a valid Standard Brand in GoHighLevel, carriers can still filter messages that appear abusive, misleading, or non-compliant.

Where to Get More Help With GoHighLevel A2P Setup

If you need more detail about the official process, fee structure, or policy changes for A2P Standard Brand registration related to GoHighLevel, review the original support documentation from the platform at this A2P Standard Brand Registration for 10DLC article.

For strategic help implementing compliant messaging funnels, advanced workflows, or AI-driven optimization around your GoHighLevel environment, you can also consult specialists at Consultevo.

Summary: Complete Your A2P Brand in GoHighLevel

To successfully register an A2P Standard Brand for 10DLC messaging in GoHighLevel, you must provide accurate legal business information, complete contact and website details, and ensure that everything matches official records. After submission, monitor your status, resolve any rejections by correcting data, and then proceed to campaign registration once your brand is approved.

By following the steps in this guide and maintaining strong compliance practices, you help protect your phone numbers, improve deliverability, and keep your GoHighLevel SMS campaigns aligned with current A2P 10DLC standards.

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