GoHighLevel A2P 10DLC Use Cases Guide
When you register messaging campaigns in GoHighLevel, understanding approved A2P 10DLC use cases is essential for compliance and deliverability. Even if you manage workflows in ClickUp or other tools, you must still match each SMS campaign to the correct use case defined by U.S. mobile carriers and The Campaign Registry.
This how-to article explains the standard campaign use cases you can select in GoHighLevel, what each one is for, and how to choose the best option for your SMS strategy.
What Are GoHighLevel A2P 10DLC Campaign Use Cases?
A2P 10DLC (Application-to-Person 10-Digit Long Code) is the system U.S. carriers use for business SMS. When you create a campaign in GoHighLevel, you must assign a specific campaign use case so carriers understand the nature of your traffic.
Each use case describes the purpose of your messages, such as marketing, notifications, or customer service. Selecting the right one in GoHighLevel helps:
- Improve message deliverability
- Reduce filtering and blocking
- Keep your campaigns compliant with carrier rules
- Align your messaging volume and content with approved standards
The following sections summarize the standard use cases listed by The Campaign Registry and how they apply when you register through GoHighLevel.
Standard GoHighLevel Campaign Use Cases
The standard use cases are available to most brands and cover common business messaging scenarios. When configuring a new campaign in GoHighLevel, you will generally select one of the options below.
1. GoHighLevel Mixed Use Case
The Mixed campaign use case is for brands that send several types of messages that do not have a single dominant category. This option can be used when your GoHighLevel account sends a blend of:
- General information
- Low-volume marketing or promotions
- Occasional customer care replies
If no single type of content stands out as the primary purpose, the Mixed use case is often the best fit.
2. GoHighLevel Marketing Use Case
The Marketing campaign use case is for any messaging that promotes products, services, events, or deals. In GoHighLevel, choose this option if your messages are primarily focused on:
- Coupons, discounts, and special offers
- Product launches or feature announcements
- Sales campaigns and revenue-generating broadcasts
This use case is meant for clear promotional or marketing content sent to subscribers who have opted in.
3. GoHighLevel Mixed Marketing Use Case
The Mixed/Marketing campaign use case covers low-volume marketing messaging where promotions are present but not the sole focus. In GoHighLevel, this is a good option if you send:
- Mostly informational messages
- Occasional marketing or cross-sell messages
- Updates that sometimes include a call to purchase
Choose this when your traffic is not purely promotional, but marketing is still a recurring part of your communication.
4. GoHighLevel Conversational Use Case
The Conversational campaign use case is for two-way texting that starts from the user side or quickly becomes a sustained conversation. In GoHighLevel, this is ideal if:
- Customers text your number to start a chat
- You manage back-and-forth conversations with live agents
- You provide real-time Q&A, support, or consultative selling via SMS
This category is not primarily marketing; the key is active, ongoing two-way dialogue with users.
5. GoHighLevel Customer Care Use Case
The Customer Care campaign use case is for reactive or proactive support and account assistance. In GoHighLevel, select this option if your primary traffic includes:
- Support tickets and troubleshooting responses
- Order status replies or clarifications
- Service follow-up and satisfaction check-ins
The focus here is service and support, not promotions or lead generation.
6. GoHighLevel Account Notification Use Case
The Account Notification campaign use case is for important account-related messages. In GoHighLevel, use this option if you send:
- Balance notifications or statement summaries
- Payment confirmations and reminders
- Account status updates and profile alerts
These are operational messages related to a user’s existing account or billing status.
7. GoHighLevel Higher Education Use Case
The Higher Education campaign use case is for accredited institutions and registered schools. In GoHighLevel, this is relevant if you represent:
- Universities or colleges
- Accredited educational institutions
- Schools that need to text students and staff
Messages may include enrollment updates, class notifications, campus alerts, and other official educational communications.
8. GoHighLevel Public Service Announcement Use Case
The Public Service Announcement (PSA) campaign use case is for messages that share important public-interest information. In GoHighLevel, this is meant for:
- Non-commercial alerts that affect communities
- Awareness campaigns from qualifying organizations
- Information on safety, health, or critical services
These messages are informational and not tied to selling a product or service.
9. GoHighLevel Charity Use Case
The Charity campaign use case is for 501(c)(3) organizations and comparable registered non-profits. In GoHighLevel, choose this if:
- Your organization is legally registered as a non-profit
- Your messages support charitable causes or donor communication
- You send fundraising appeals that comply with relevant laws and carrier rules
Note that this is specifically for recognized non-profit entities and not for general commercial fundraising.
How to Choose the Right Use Case in GoHighLevel
When you configure a new A2P 10DLC campaign in GoHighLevel, follow these steps to choose the proper use case:
- Define your primary purpose
Decide what your main objective is: marketing, support, notifications, education, or public/charitable communication. - Match your content to a category
Use the definitions above to see which description best fits your typical SMS content. - Avoid mixing unrelated traffic
Do not blend high-volume promotions with critical account alerts under one campaign. Keep distinct types of traffic in separate campaigns. - Confirm your organization type
If you choose Higher Education, Public Service Announcement, or Charity, confirm your institution or non-profit status aligns with carrier requirements. - Register and maintain compliance
Submit your campaign in GoHighLevel with accurate, honest details about your traffic. Keep your live messages aligned with the selected use case.
Best Practices for GoHighLevel A2P 10DLC Compliance
To keep your SMS programs healthy and compliant when using GoHighLevel with A2P 10DLC:
- Use clear opt-in language and store proof of consent
- Include opt-out instructions (e.g., “Reply STOP to unsubscribe”)
- Send messages only for the purpose described in your campaign registration
- Monitor spam complaints and unsubscribe rates
- Update or create new campaigns in GoHighLevel if your messaging strategy changes significantly
Additional Resources for GoHighLevel Users
The official description of these standard use cases comes from The Campaign Registry documentation used by platforms like GoHighLevel. You can review the original reference here: A2P 10DLC campaign use cases source.
For broader CRM, funnel, and automation strategy to pair with your GoHighLevel setup, you can explore expert consulting and implementation help at Consultevo.
By aligning every SMS campaign in GoHighLevel with the correct A2P 10DLC use case, you maintain carrier compliance, protect your sending reputation, and ensure that your marketing, support, and notification messages reliably reach your contacts.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`