GoHighLevel A2P 10DLC Campaign Vetting Guide
If you use ClickUp or any other project management system to track client onboarding, you also need a clear process for A2P 10DLC campaign vetting inside GoHighLevel. This how-to guide explains, step by step, how campaign review works, what each vetting status means, and what to do if your SMS campaign gets rejected by the carrier ecosystem.
The information below is based on the official A2P 10DLC campaign vetting FAQ from GoHighLevel and is written to help you move through registration and approval as smoothly as possible.
Understanding A2P 10DLC Vetting in GoHighLevel
A2P 10DLC is the system U.S. carriers use to control and monitor application-to-person SMS and MMS traffic sent from 10-digit long codes. GoHighLevel integrates with registered messaging partners and carriers, who are responsible for reviewing and approving your campaigns before any messages are delivered.
When you submit an A2P 10DLC campaign from your GoHighLevel account, it enters a formal vetting process. This process evaluates your:
- Use case and campaign description
- Sample messages and message flow
- Brand information and identity
- Compliance with disclosure and consent rules
The result of this review directly impacts whether your messages can be sent over approved 10DLC routes.
How GoHighLevel A2P 10DLC Campaign Vetting Works
The vetting flow is managed by a registered messaging partner and the mobile carriers, not by GoHighLevel itself. However, you initiate and track the process from within your GoHighLevel workspace.
Step 1: Submit Your Campaign in GoHighLevel
To start the vetting process, create and submit a new A2P 10DLC campaign in your GoHighLevel account. During setup you must provide:
- A clear, accurate campaign name
- A detailed campaign description that matches your actual use
- Specific sample messages, including any links and keywords
- Opt-in, opt-out, and help language
- Details on how you collect consent from contacts
Any vague or incomplete information increases the risk of rejection during carrier review.
Step 2: External Vetting by the Messaging Partner
After you submit the campaign in GoHighLevel, it is routed to a registered messaging partner who performs an initial compliance check. This partner verifies that your campaign aligns with carrier rules and industry guidelines for A2P 10DLC.
The partner review typically covers:
- Whether your stated use case matches the sample content
- If the opt-in and opt-out flow is clearly documented
- Whether your content may fall into disallowed categories
- Overall risk level for spam or consumer complaints
If your campaign passes this stage, it advances to carrier-level review.
Step 3: Carrier-Level Review and Final Decision
U.S. mobile carriers make the final decision on your A2P 10DLC campaign registration. Even if the messaging partner approves your campaign, the carriers may still reject it based on their own policies and risk assessments.
Carriers have the authority to:
- Approve the campaign
- Reject or suspend the campaign
- Request changes to improve compliance
- Block messaging that violates their terms
Because this part of the process is controlled entirely outside GoHighLevel, you cannot directly appeal to carriers from within the platform.
GoHighLevel Campaign Vetting Statuses Explained
When you monitor your A2P 10DLC campaigns inside GoHighLevel, you will see several possible statuses that reflect where you are in the vetting pipeline.
Pending Vetting
Pending vetting means your campaign has been submitted and is currently under review by the registered messaging partner or carriers. During this stage:
- You should avoid making constant edits to the campaign details.
- Wait for a final outcome before assuming your campaign is approved.
- Monitor your dashboard for status updates within GoHighLevel.
Approved Campaign
Approved means the campaign has successfully passed all required checks. Once approved:
- You can send A2P 10DLC traffic according to your assigned throughput and use case.
- You must continue honoring opt-out requests and consent rules.
- Any major content or use-case changes should be reflected in an updated or new campaign.
Rejected or Failed Vetting
Rejected or failed vetting indicates the messaging partner or carriers have denied your campaign. GoHighLevel itself does not choose to reject campaigns; the decision is made externally.
Possible reasons for rejection include:
- Mismatched use case and sample messages
- Missing or unclear opt-in, opt-out, or help instructions
- Content that falls into forbidden categories
- Insufficient business or brand information
When this happens, the best practice is to carefully revise your campaign information and resubmit, making sure the details align perfectly with your real-world messaging.
How to Fix a Rejected GoHighLevel A2P Campaign
If your campaign fails vetting, you can improve your chances on the next attempt by following a structured update process in GoHighLevel.
Step 1: Review the Rejection Reason
Start by checking any notes or codes associated with the rejection in your GoHighLevel panel. Although carriers do not always provide detailed explanations, any available message can guide your edits.
Look for common issues like:
- Missing consent description
- Vague or promotional-only sample messages
- Incorrect or generic campaign description
Step 2: Align Description and Sample Messages
Make sure your campaign description precisely matches the messages you plan to send from GoHighLevel. A strong description should include:
- Who you are and what your business does
- Why you are messaging the contact
- How often you will send messages
- What type of content (alerts, reminders, promotions, etc.) you send
Then update your sample messages so they reflect the same purpose and style. Include the same kinds of links, keywords, and calls to action you expect to use in real campaigns.
Step 3: Clarify Opt-In and Opt-Out Flow
Carriers need a clear explanation of how users consent to receive messages. Inside your GoHighLevel campaign details, describe:
- Where contacts sign up (website form, in-store form, lead magnet, etc.)
- What language is used at the point of opt-in
- That message and data rates may apply
- How subscribers can text keywords like STOP or HELP
This information should match your actual forms, funnels, and checkboxes used inside GoHighLevel.
Step 4: Resubmit the Campaign in GoHighLevel
Once you have revised the description, sample messages, and consent explanation, resubmit the A2P 10DLC campaign in your GoHighLevel account. Be patient during the new vetting cycle and avoid further changes until a new status appears.
Best Practices for A2P 10DLC in GoHighLevel
To minimize vetting issues and maintain strong deliverability, follow these ongoing best practices:
- Keep your brand and business information accurate and up to date.
- Avoid misleading, high-risk, or prohibited content categories.
- Regularly audit your opt-in flows to ensure they match what is documented in your GoHighLevel campaign.
- Promptly honor all STOP and unsubscribe requests.
- Monitor complaint rates and remove unengaged contacts from your lists.
By aligning real-world practices with your documented campaign details, you help carriers trust your traffic and reduce the risk of future rejections or filtering.
Where to Learn More About GoHighLevel A2P Vetting
For the original reference material used in this guide, see the official GoHighLevel A2P 10DLC Campaign Vetting FAQ at this external help article.
If you need strategic help implementing compliant SMS workflows, funnel optimization, or automation around your GoHighLevel account, you can also explore consulting services at Consultevo.
By understanding how A2P 10DLC campaign vetting works in GoHighLevel and following the steps in this guide, you can move from submission to approval with fewer delays and maintain a compliant, high-deliverability messaging program.
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