Understanding GoHighLevel A2P 10DLC Messaging Fees

GoHighLevel users sending SMS in the United States must follow A2P 10DLC rules, which are different from tools like ClickUp or other SaaS platforms that do not manage telecom traffic. This guide explains how registration fees, monthly campaign costs, and carrier surcharges work so you can clearly predict and manage your messaging expenses.

What Is A2P 10DLC in GoHighLevel?

A2P 10DLC (Application-to-Person 10-Digit Long Code) is the system U.S. carriers use to control and monitor business SMS traffic. Within GoHighLevel, A2P 10DLC registration is required for most U.S.-based messaging to comply with carrier rules and reduce the risk of filtering or blocking.

When you text from a local U.S. number through GoHighLevel, that number is treated as an A2P 10DLC number. Carriers require that you register:

• Your business (brand registration)
• Your message use case (campaign registration)

Each part of this process has specific fees that appear in your account billing.

How GoHighLevel Brand Registration Fees Work

Brand registration identifies who is sending messages. Think of it as registering your business identity with the carrier ecosystem through GoHighLevel.

GoHighLevel Brand Registration Types

Based on the source page, two core brand types are relevant for most users:

• Starter / Low Volume Brand – For small to medium senders with lower daily message volumes.
• Standard Brand – For higher-volume or more complex use cases that require more messaging throughput.

The type of brand you choose affects both your registration cost and the volume you can send through GoHighLevel.

Brand Registration Fees in GoHighLevel

Brand registration generally involves:

• A one-time brand registration fee charged when you submit your brand data.
• Possible re-submission fees if your details are inaccurate and need correction.

These fees are passed through from The Campaign Registry (TCR) and carriers. GoHighLevel does not control the underlying carrier pricing, so you may see updates over time if carriers change their tariffs.

GoHighLevel A2P 10DLC Campaign Fees

Once your brand is approved, you must register one or more campaigns that describe the type of messages you will send.

What Is a Campaign in GoHighLevel?

In the A2P 10DLC ecosystem, a “campaign” is not a marketing automation workflow inside GoHighLevel. Instead, it is a compliance profile that defines:

• Your message purpose (for example, marketing, account notifications, two-factor authentication).
• Typical message content and flow.
• Opt-in and opt-out processes.

Every approved A2P campaign has a monthly fee and per-message carrier surcharges.

Monthly Campaign Fees in GoHighLevel

For each active campaign, carriers and The Campaign Registry charge a recurring monthly fee. In GoHighLevel, this appears as a separate line item for each A2P 10DLC campaign linked to your brand.

Key points based on the source information:

• You are billed monthly for each active campaign until it is deactivated.
• Fees are prorated if you create or close a campaign mid-cycle, depending on carrier policies.
• Different use cases may have different monthly fee levels, as determined by carriers and TCR.

GoHighLevel Carrier Surcharges for A2P 10DLC

Beyond registration and monthly campaign fees, carriers also apply message-level surcharges.

Per-Message Surcharges in GoHighLevel

When you send SMS or MMS through GoHighLevel using A2P 10DLC numbers, each U.S. message is billed for:

• Standard messaging cost (from your telephony provider, such as Twilio or LC Phone).
• Additional carrier surcharges required for A2P 10DLC traffic.

These surcharges vary by carrier (AT&T, T-Mobile, Verizon, etc.) and message type (SMS vs MMS). They are added on top of your base per-message rate.

How Surcharges Appear in GoHighLevel Billing

In your GoHighLevel billing or telephony provider statement, you will see:

• Base SMS/MMS usage charges.
• Separate line items for A2P 10DLC carrier surcharges.

This breakdown helps you distinguish between regular usage and compliance-related costs.

Step-by-Step: Register A2P 10DLC in GoHighLevel

Follow these general steps to complete A2P 10DLC registration in GoHighLevel based on the structure described in the source:

1. Prepare your business information
   • Legal business name
   • Business type and tax details
   • Website and contact information
2. Submit brand registration
   • Go to the phone or LC Phone configuration area in your GoHighLevel account.
   • Fill in the brand registration form as requested.
   • Pay the associated brand registration fee.
3. Create an A2P 10DLC campaign
   • Select the campaign use case that best matches your messaging.
   • Describe your opt-in, opt-out, and help commands.
   • Submit for carrier review and pay the first monthly campaign fee.
4. Assign numbers to your campaign
   • Attach your local 10DLC numbers to the approved campaign.
   • Confirm that all active numbers used for U.S. business messaging are assigned.
5. Monitor costs and compliance
   • Watch your billing statements for monthly A2P fees and surcharges.
   • Avoid unapproved content that could cause filtering or added penalties.

How to Estimate A2P 10DLC Costs in GoHighLevel

To budget correctly, break your expected costs into three buckets.

1. One-Time Brand Registration Costs

Include the initial brand registration fee and any possible re-submission fees if your first application is rejected. This is usually a small, one-time portion of the total cost of using GoHighLevel SMS.

2. Recurring Monthly Campaign Fees

For each active A2P 10DLC campaign:

• Multiply the monthly fee by the number of campaigns you plan to run.
• Include this total as a fixed monthly platform overhead.

If you consolidate similar use cases into fewer campaigns, you may reduce these recurring costs, as long as you remain compliant with carrier rules.

3. Ongoing Carrier Surcharges

Carrier surcharges scale directly with your volume. To forecast:

1. Estimate your monthly U.S. message volume.
2. Check the surcharge rates per carrier and per message type.
3. Multiply volume by per-message surcharge and add it to your base SMS/MMS rate.

This gives you a realistic picture of your total cost per message inside GoHighLevel.

Best Practices for Managing GoHighLevel A2P Fees

To keep A2P 10DLC costs and risks under control, use these practices:

• Submit accurate data – Make sure brand and campaign information is correct to avoid rejection and re-submission fees.
• Keep campaigns organized – Do not create unnecessary campaigns; align each one with a clearly defined messaging use case.
• Monitor deliverability – If you see reduced delivery or increased complaints, review your content and opt-in process.
• Stay informed – Carrier pricing and policies can change. Check announcements in your GoHighLevel support area periodically.

Where to Learn More About GoHighLevel A2P Fees

For the full, most up-to-date fee tables and details on A2P 10DLC as implemented in GoHighLevel, review the official support article here: Understanding A2P 10DLC Messaging Fees.

If you need strategic help designing campaigns, funnels, or compliance-friendly messaging structures around GoHighLevel, you can also consult specialists at Consultevo.

Conclusion: Using GoHighLevel with A2P 10DLC

A2P 10DLC compliance is now a core requirement for business SMS in the United States. Inside GoHighLevel, your total cost includes:

• Brand registration fees (usually one-time).
• Monthly campaign fees per active A2P 10DLC campaign.
• Per-message carrier surcharges on top of base SMS/MMS pricing.

By understanding how these components fit together, you can register correctly, stay compliant, and accurately forecast your messaging spend while using GoHighLevel for your automation and communication workflows.

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