GoHighLevel A2P 10DLC Message Throughput Guide

ClickUp users who also run campaigns with GoHighLevel often need a clear, actionable way to understand A2P 10DLC message throughput and trust scores in the US. This how-to guide walks you step-by-step through how throughput is determined, how trust scores affect your sending capacity, and how to plan your SMS volume so your campaigns run smoothly and stay compliant.

What A2P 10DLC Means for GoHighLevel Users

A2P 10DLC (Application-to-Person 10-Digit Long Code) is the carrier-approved standard for sending business text messages to US recipients using local phone numbers. When you send SMS through GoHighLevel using US 10DLC numbers, your account and campaigns must be registered under this standard.

The key concepts you must understand are:

• Trust score: A rating assigned to your brand registration, based on the information you submit.
• Throughput (MPS): Messages per second that can be sent from your registered campaign to US carriers.
• Campaign types: Different use cases (for example, mixed marketing, 2FA, or customer care) that have different throughput rules.

GoHighLevel uses these rules from carriers and The Campaign Registry (TCR) to determine how quickly your SMS traffic can be delivered to your leads and customers.

How GoHighLevel Trust Scores Work

Your brand trust score is the foundation of your throughput limits. When you register your brand through GoHighLevel for A2P 10DLC, TCR evaluates your business details and assigns a trust score tier.

Typical business details used in this evaluation include:

• Legal business name and entity type
• Tax identification (EIN) and country
• Business address and contact information
• Public presence and consistency of your data

The higher the trust score, the higher the potential message throughput you can receive for certain campaign types. If data is incomplete or does not match public records, your trust score may be lower, which can limit how fast your GoHighLevel messages are delivered.

GoHighLevel Message Throughput (MPS) Explained

Message throughput is measured in MPS (messages per second). This is a rate limit that controls how quickly your messages can pass through carrier networks.

Important points about throughput in GoHighLevel:

• MPS is usually applied both at the brand/campaign level and at the phone number level.
• Actual delivery speed can be influenced by all carriers in the path (Verizon, AT&T, T-Mobile, etc.).
• Higher trust scores can unlock higher MPS caps for eligible campaign types.

This means that even if you schedule a large SMS blast from GoHighLevel, it will be throttled according to the allowed MPS so that you remain within the permitted carrier limits.

GoHighLevel A2P 10DLC Campaign Types and Throughput

Each A2P 10DLC campaign type in GoHighLevel has distinct throughput behavior defined by carriers and TCR. While exact values can change over time, you should understand the general pattern:

• Low-volume mixed or marketing campaigns: Typically lower throughput; suitable for small lists or less time-sensitive campaigns.
• Standard marketing campaigns: Moderate throughput; often tied directly to your trust score tier.
• High-volume or special use cases: May require specific approval and can receive higher throughput.
• 2FA or OTP campaigns: Usually optimized for reliability and speed because they are time-sensitive.

The type of campaign you select in GoHighLevel during registration must accurately reflect your use case. Misclassification can lead to compliance issues, reduced deliverability, or campaign suspension.

How GoHighLevel Calculates and Applies Throughput

When you register a brand and campaigns through GoHighLevel, the platform communicates with TCR and underlying carriers to obtain your allowed throughput levels.

In practice, this means:

1. Brand registration: You submit business information which is validated and scored.
2. Campaign creation: You define your use case and messaging description.
3. Carrier review: Carriers and TCR assign throughput limits based on your trust score and campaign type.
4. Enforced sending limits: GoHighLevel’s messaging engine throttles your SMS to align with the assigned MPS.

If you send campaigns larger than your allowed throughput, messages will queue and send gradually rather than all at once.

Planning SMS Volume in GoHighLevel

To avoid delays or unexpected throttling, you should plan your SMS volume around your known or expected throughput. Here’s a practical way to approach this:

Estimate GoHighLevel Message Delivery Time

Use a simple approach to estimate how long a campaign will take to complete.

1. Identify your estimated or assigned MPS for the campaign.
2. Calculate total messages (for example, 10,000 contacts).
3. Divide total messages by MPS to estimate seconds required.
4. Convert seconds to minutes to understand real-world timing.

Example: If you can send 50 MPS and you have 10,000 messages, you need around 200 seconds (a little over 3 minutes) for the queue to clear.

Best Practices for GoHighLevel Broadcasts

Follow these tips when running large broadcasts:

• Schedule important campaigns early enough so that queueing will not affect time-sensitive content.
• Separate transactional and marketing traffic into different campaigns when appropriate.
• Avoid sudden, massive spikes in volume from new numbers, as this can trigger additional carrier scrutiny.
• Monitor performance and adjust send times based on actual delivery patterns.

Improving Trust and Consistency in GoHighLevel

Although trust scores are set by TCR and carriers, you can improve your position over time by ensuring accurate and consistent business data.

Steps to Strengthen Your Brand Profile

1. Verify legal details: Make sure your legal business name, EIN, and address exactly match government and tax records.
2. Align public profiles: Keep your website, social media, and directory listings consistent with your registration data.
3. Use clear opt-in flows: Only message contacts who have properly opted in; document your consent process.
4. Keep content compliant: Use clear identification, opt-out instructions, and accurate message descriptions in your campaigns.

Stronger and more consistent data can help you maintain good standing and support better performance for your GoHighLevel SMS traffic over time.

Monitoring A2P 10DLC Performance in GoHighLevel

Once your campaigns are active, keep an eye on performance and deliverability signals.

• Delivery rates: Watch for sudden drops, which may indicate blocking or issues with content.
• Complaint or opt-out rates: High complaint rates can draw negative attention from carriers.
• Error codes: Review carrier error messages and resolve any registration or content problems promptly.

Proactive monitoring helps you maintain healthy messaging reputation and makes the most of your assigned throughput.

Where to Learn More About GoHighLevel A2P Rules

For the most accurate and updated technical rules, always refer to the official GoHighLevel support documentation on message throughput, MPS, and trust scores for A2P 10DLC in the US. You can review the original reference here: official GoHighLevel A2P 10DLC throughput article.

If you need expert help planning messaging strategy, campaign structure, or compliance across multiple platforms, you can also consult specialized agencies like Consultevo for implementation guidance.

Recap: Using GoHighLevel for Compliant A2P 10DLC SMS

To successfully manage A2P 10DLC traffic inside GoHighLevel, you should:

• Understand how trust scores influence your potential throughput.
• Select accurate campaign types that match your real use cases.
• Plan send times and volumes based on your assigned MPS.
• Keep your brand data consistent and your content compliant.
• Monitor performance and quickly correct any errors or deliverability issues.

By aligning your SMS strategy with these rules, you can run reliable, scalable, and compliant messaging campaigns in the US using GoHighLevel and stay within carrier-approved A2P 10DLC guidelines.

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