GoHighLevel A2P 10DLC Update Guide

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GoHighLevel A2P 10DLC Update Guide

ClickUp users migrating marketing workflows into GoHighLevel must understand the latest A2P 10DLC messaging rules to keep SMS and MMS campaigns fully compliant. This guide explains the important carrier changes, account impacts, and how to stay aligned with updated requirements.

The source for this guide is the official update notice here: A2P 10DLC messaging update. Read on for a clear, step-by-step explanation focused on GoHighLevel users.

What Changed in GoHighLevel A2P 10DLC Messaging

Carriers in the United States continue to tighten rules around A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging. GoHighLevel has implemented important changes so your account follows these updated standards.

These changes affect how you:

  • Register brands and campaigns
  • Send SMS and MMS messages over 10DLC numbers
  • Maintain compliance to avoid filtering or blocking

The goal is to reduce spam and protect end users while still allowing legitimate business communication to flow smoothly through GoHighLevel.

Why A2P 10DLC Compliance Matters in GoHighLevel

The new A2P 10DLC framework impacts every business that uses SMS marketing in the United States. Within GoHighLevel, compliance is critical for three main reasons:

  • Deliverability: Unregistered or non-compliant traffic is likely to be filtered or blocked by carriers.
  • Reputation: Poor sending practices can damage your brand and your messaging reputation.
  • Legal and policy risk: Carriers and aggregators can impose penalties or disable numbers that violate policy.

Following the updated process inside GoHighLevel ensures your campaigns can continue to send at reliable volumes without sudden disruption.

How GoHighLevel Handles A2P 10DLC Registration

To align with carrier rules, GoHighLevel requires your messaging traffic to be associated with properly registered A2P 10DLC entities. The platform manages this through brand and campaign registration behind the scenes.

At a high level, the process involves:

  1. Associating your business details with an A2P brand profile.
  2. Defining one or more campaigns that describe your use cases.
  3. Mapping your phone numbers to the approved campaigns.
  4. Sending only traffic that matches your declared use cases.

Specific forms, screens, and flows may evolve over time as carriers update their rules, but the underlying structure remains similar for all GoHighLevel accounts.

Key Policy Highlights for GoHighLevel Users

While the exact wording in the carrier documentation is technical, GoHighLevel users can stay safe by focusing on a few central policies:

  • Only send consent-based messages. Contacts must opt in before receiving marketing messages.
  • Use clear identification. Messages should identify your business or brand so recipients know who is texting them.
  • Include opt-out instructions. Provide a simple way for recipients to stop messages (for example, replying STOP).
  • Avoid prohibited content. Certain verticals and message types are restricted or forbidden under carrier policy.

These rules apply whether you are sending via automations, campaigns, or direct messages from within GoHighLevel.

Step-by-Step: Staying Compliant in GoHighLevel

Use the following framework as a practical how-to checklist for ongoing compliance with A2P 10DLC inside GoHighLevel.

Step 1: Confirm Your Business Information

Start by verifying that your account details match your legal business identity. Carriers rely on accurate information when evaluating your brand.

  • Use your legal company name where requested.
  • Provide a valid business address, website, and contact details.
  • Ensure that the website and brand you list are consistent with what appears in your messaging content.

Step 2: Align Use Cases With GoHighLevel Campaigns

Each A2P 10DLC campaign describes a specific type of messaging traffic. Within GoHighLevel, your actual SMS and MMS use cases should match what you declare in registration.

Examples of common use cases include:

  • Appointment reminders
  • Order and shipping notifications
  • Lead nurture sequences
  • Promotional and marketing broadcasts

Keep your flows, automations, and templates aligned with the approved use cases for your campaigns.

Step 3: Use Proper Opt-In and Opt-Out Flows

Consent is a core requirement for A2P 10DLC messaging. Within GoHighLevel, make sure every contact who receives marketing content has opted in transparently.

  • Collect explicit permission through forms, funnels, or other channels.
  • Document how users agreed to receive messages (for example, form submissions or checkboxes).
  • Include clear language on what type of messages they will receive and how often.

Always provide opt-out instructions, such as “Reply STOP to unsubscribe.” GoHighLevel workflows should respect and log opt-out events immediately.

Step 4: Monitor Message Content Inside GoHighLevel

Even if your brand and campaigns are registered correctly, non-compliant content can trigger carrier filtering. Review your templates and automations within GoHighLevel for:

  • Misleading claims or deceptive messaging.
  • Prohibited industries or content types based on carrier rules.
  • Missing brand identification or opt-out language where required.

Update any templates that could be interpreted as spammy or unclear about sender identity.

Step 5: Track Performance and Error Codes

Carriers often signal compliance issues through delivery errors and status codes. Inside GoHighLevel, monitor your messaging reports and logs for:

  • Unusual spikes in failed messages.
  • Consistent errors from a specific carrier or number.
  • Patterns that appear after changing templates or campaign structures.

Use this data to adjust your sending practices and keep your A2P 10DLC traffic healthy.

Best Practices for Long-Term A2P 10DLC Success

Beyond the initial registration, GoHighLevel users should follow ongoing best practices to maintain high deliverability and compliance.

  • Maintain list hygiene: Remove invalid, inactive, or unengaged numbers regularly.
  • Send relevant content: Keep your messages tightly aligned with user expectations at opt-in.
  • Limit sudden volume spikes: Large, unexpected bursts of traffic can trigger carrier scrutiny.
  • Standardize templates: Use consistent branding, tone, and structure across GoHighLevel campaigns.

These habits help protect both your brand and the broader reputation of your numbers and routes.

Where to Learn More About GoHighLevel A2P Rules

Since carrier policies continue to evolve, stay informed by reviewing the original notice and any future updates. Reference the full details in the official resource: Important updates for A2P 10DLC messaging.

For strategic help implementing compliant funnels, workflows, and AI-powered optimization alongside GoHighLevel, you can also explore services from Consultevo, which specializes in performance-focused marketing systems.

Summary: Using GoHighLevel With Updated A2P 10DLC Rules

A2P 10DLC requirements are now a permanent part of SMS and MMS marketing in the United States. By aligning your processes in GoHighLevel with carrier standards, you can protect deliverability and keep your campaigns running smoothly.

Remember to:

  • Ensure accurate business and brand registration.
  • Match messaging content to declared use cases.
  • Use clear opt-in and opt-out flows.
  • Monitor performance and adjust when you see delivery issues.

Following these steps will help you use GoHighLevel as a stable, compliant foundation for long-term messaging success under the A2P 10DLC framework.

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