GoHighLevel A2P Brand Approval Guide

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GoHighLevel A2P 10DLC Brand Approval Guide

Setting up compliant SMS messaging inside GoHighLevel can feel confusing, especially if you are used to tools like ClickUp for project workflows. This how-to guide walks you step by step through the A2P 10DLC brand approval process in GoHighLevel so your business can send text campaigns legally and reliably.

What A2P 10DLC Brand Approval Does in GoHighLevel

A2P 10DLC (Application-to-Person 10-Digit Long Code) is the carrier system used to regulate business text messaging in the United States. Inside GoHighLevel, your brand must be registered and approved before you can use local phone numbers for compliant SMS campaigns.

Brand approval validates that your business is legitimate and that your messaging aligns with carrier rules. A well-prepared submission inside GoHighLevel reduces the chances of:

  • Rejection due to mismatched business information
  • Delays caused by incomplete documentation
  • Restrictions on message throughput and volume

Before You Start in GoHighLevel: Information You Need

Gather the following business details before you open the A2P 10DLC section in GoHighLevel. Having everything ready will make the process smoother and help ensure accurate data entry.

  • Exact legal business name (as registered with government authorities)
  • Employer Identification Number (EIN) or relevant tax ID
  • Registered business address and country
  • Business website URL
  • Primary contact name, email, and phone number

All information submitted inside the GoHighLevel interface must match your official records as closely as possible.

Step-by-Step: Submit Your A2P Brand in GoHighLevel

Follow these steps in your GoHighLevel account to complete the brand registration form correctly.

Step 1: Access A2P Brand Settings in GoHighLevel

  1. Log in to your GoHighLevel account with an admin user.
  2. Navigate to your account-level settings area.
  3. Locate the A2P 10DLC or SMS settings section where brand registration is managed.

Make sure you are working at the correct account level, especially if you manage multiple sub-accounts inside GoHighLevel.

Step 2: Enter Legal Business Information

In the A2P brand form, GoHighLevel will prompt you for detailed business data that must exactly match your government and tax records.

  • Legal Name: Use the full registered name, including LLC, Inc., or other suffixes.
  • EIN / Tax ID: Double-check this number from official documents.
  • Business Type: Select the most accurate category that describes your organization.
  • Business Address: Enter the full street address, city, state, postal code, and country.

Inconsistencies here are a common reason brand approval is delayed or rejected, so carefully compare what you enter in GoHighLevel with your incorporation paperwork.

Step 3: Add Website and Contact Details in GoHighLevel

Carriers want to confirm that your brand has a real online presence and reachable support.

  • Website URL: Use your primary public site, not a staging or temporary domain.
  • Support Email: Provide an actively monitored inbox.
  • Phone Number: Use a number where your team can be reached if needed.

A complete and professional online presence helps carriers view your GoHighLevel brand as trustworthy.

Best Practices for GoHighLevel Brand Approval

To increase your chances of fast approval, apply these best practices while completing your brand submission in GoHighLevel.

Match GoHighLevel Data With Official Records

Every field that GoHighLevel sends to carriers must align with your legal records:

  • Spell your legal business name exactly as on your formation documents.
  • Use the same address format shown on your tax or utility records.
  • Avoid abbreviations that do not appear in official documents.

Even minor discrepancies can trigger manual review, slowing down your approval.

Use a Real Business Website With Clear Content

Carriers may check your website to confirm that your brand, services, and contact methods make sense for the type of SMS you plan to send through GoHighLevel.

  • Ensure your site is publicly accessible (no password wall on the homepage).
  • Include a clear description of your products or services.
  • List contact or support information that matches what you submit in GoHighLevel.

Provide Accurate Message Use Case Details

Although this how-to focuses on brand approval, what you plan to send later as campaigns in GoHighLevel must be consistent with your business type.

  • Be honest about whether messages are promotional, informational, or for two-way conversations.
  • Make sure your opt-in methods are clearly explained on your website.
  • Prepare compliant opt-out instructions (for example, including STOP in your messages).

Common Brand Rejection Reasons in GoHighLevel

If your brand is rejected, the issue is usually related to data accuracy or perceived business legitimacy. Typical problems include:

  • Mismatched EIN and legal business name
  • Unverifiable or incomplete business address
  • Website that does not clearly represent the brand
  • Suspicious or unclear business model

Review the feedback provided through GoHighLevel carefully and correct each point before resubmitting your brand for review.

How to Improve Approval Chances in GoHighLevel

To strengthen your application inside GoHighLevel, take the following additional steps:

  • Update your website content so it clearly describes what customers receive.
  • Publish privacy policy and terms pages that reference SMS communication if applicable.
  • Ensure your business email uses your domain, not a free provider when possible.
  • Keep branding (logo, name, colors) consistent between your website and what appears in GoHighLevel.

Working With a Specialist for GoHighLevel Compliance

If you manage multiple brands or complex campaigns inside GoHighLevel, partnering with an experienced implementation or compliance consultant can help. They can review your data, site content, and processes before you submit to reduce the risk of carrier issues.

For broader CRM, automation, and system optimization guidance beyond GoHighLevel, you can explore consulting resources like Consultevo to refine your overall tech stack and workflows.

After Brand Approval in GoHighLevel

Once your brand is approved in GoHighLevel, you can proceed to register messaging campaigns and assign phone numbers according to carrier rules.

  • Monitor compliance: Keep your website, terms, and opt-in language aligned with what was approved.
  • Update details: If your legal name, address, or ownership changes, update your GoHighLevel brand profile.
  • Train staff: Ensure team members who send SMS through GoHighLevel understand opt-in and opt-out requirements.

Review the Official GoHighLevel Documentation

This how-to article is based on the official GoHighLevel support guidance for A2P 10DLC brand approval. For the most current requirements, screenshots, and detailed policy notes, always cross-check with the original documentation here: GoHighLevel A2P 10DLC Brand Approval Best Practices.

Staying aligned with the official help center ensures your GoHighLevel brand remains compliant as carrier rules evolve.

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