GoHighLevel A2P Sole Prop Guide

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GoHighLevel A2P Sole Proprietor Brand Registration Guide

If you use ClickUp to plan your workflows and want to enable compliant SMS campaigns, you also need to configure A2P Sole Proprietor Brand registration in GoHighLevel. This step-by-step how-to article walks you through every screen and requirement so your 10DLC messaging can be approved and stay within carrier regulations.

Follow the instructions below carefully, enter accurate business information, and make sure your phone number and address are valid. Incorrect or incomplete data may cause delays or rejection of your GoHighLevel A2P brand.

What A2P Sole Proprietor Brand Means in GoHighLevel

A2P (Application-to-Person) messaging is required for sending SMS and MMS from software platforms through local 10DLC numbers. In GoHighLevel, a Sole Proprietor Brand is designed for individual professionals and very small businesses that:

  • Operate as a sole proprietor or unregistered single-owner business
  • Do not have a tax ID like an EIN or Business Registration Number
  • Send low-volume text campaigns from the platform

This registration is mandatory before you can fully use 10DLC messaging inside your GoHighLevel account.

Prerequisites Before You Start in GoHighLevel

Before you begin the A2P Sole Proprietor Brand registration process, prepare the following details so you can complete the form in one session:

  • Legal first and last name of the business owner
  • Valid mobile phone number where you can receive verification SMS
  • Physical address (no P.O. Box)
  • Accurate business name (even if you are a freelancer using your personal name)
  • Sample text messages that describe how you will use SMS in GoHighLevel

Make sure all data you enter matches your personal or business records; discrepancies may slow approval.

How to Access A2P Sole Proprietor Brand in GoHighLevel

To begin the registration in your GoHighLevel account, open the same A2P setup area referenced in the official documentation at this GoHighLevel support article. The registration screen will guide you through several sections that must be completed in order.

Step-by-Step: Complete Your GoHighLevel A2P Brand

Use the steps below to complete and submit your Sole Proprietor Brand registration in GoHighLevel.

Step 1: Enter Owner and Business Information in GoHighLevel

  1. Log in to your GoHighLevel account with admin permissions.

  2. Navigate to the A2P or 10DLC registration section from your settings.

  3. Select the Sole Proprietor Brand option if you do not have an EIN or formal corporation.

  4. Fill in your legal first and last name exactly as they appear on official documents.

  5. Enter your business name. If you operate under your own name, use that consistently.

  6. Provide your full physical address, including:

    • Street address
    • City
    • State or region
    • Postal or ZIP code
    • Country

Double-check spelling and formatting, because carriers use this data to validate your identity.

Step 2: Add and Verify Your Mobile Number in GoHighLevel

  1. Type in your personal mobile phone number in the designated field.

  2. Ensure the number can receive SMS messages and is active at the time of registration.

  3. When prompted, request the verification code via SMS.

  4. Enter the code you receive to confirm ownership of the phone number.

This mobile verification step is required to complete the Sole Proprietor Brand in GoHighLevel and proves that you control the number associated with your business profile.

Step 3: Describe Your Messaging Use Case in GoHighLevel

  1. In the messaging details section, select the type of texts you plan to send through GoHighLevel.

  2. Common use cases include:

    • Appointment reminders
    • Lead follow-up messages
    • Order updates
    • Service notifications

  3. Provide a clear description of how your business uses SMS to contact customers.

  4. Add one or more sample messages that match your actual campaign style, for example:

    • “Hi <Name>, this is <Business>. Your appointment is scheduled for <Date> at <Time>. Reply STOP to opt out.”

Sample messages should contain opt-out language such as “Reply STOP to unsubscribe,” because compliance reviewers often check for this requirement.

Step 4: Review Compliance Details in GoHighLevel

  1. Read any compliance statements or attestation checkboxes shown on the screen.

  2. Confirm that you will not send prohibited content, such as:

    • Illegal substances
    • Adult content
    • Gambling promotions where restricted
    • Misleading or fraudulent offers

  3. Agree to only message contacts who have consented to receive texts.

  4. Check the required boxes to certify that your campaigns follow carrier and GoHighLevel rules.

Accurate compliance declarations are important and help prevent filtering or suspension of your 10DLC traffic.

Step 5: Submit Your GoHighLevel A2P Sole Proprietor Brand

  1. Review every field carefully for typos or missing information.

  2. Confirm that your mobile number and address are correct.

  3. Click the submit button to send your Sole Proprietor Brand for review.

Once submitted, your application is passed to the underlying registration system used by GoHighLevel and the carriers. Processing time can vary; during this period, certain messaging features may be limited until the brand is approved.

What Happens After You Submit in GoHighLevel

After you finish the A2P Sole Proprietor Brand registration in GoHighLevel, your status will typically show as pending while it is being evaluated. During this time:

  • You may still be able to send a small volume of messages.
  • Your 10DLC capabilities will increase once approval is completed.
  • Support can help if you receive a rejection or need to correct information.

If your brand is rejected, review the error notes, correct the data inside GoHighLevel, and resubmit. Common issues include mismatched address information, invalid mobile numbers, or unclear messaging descriptions.

Best Practices for Successful A2P Use in GoHighLevel

To keep your 10DLC messaging healthy after registration, follow these best practices inside GoHighLevel:

  • Always include clear opt-out instructions like “Reply STOP to unsubscribe.”
  • Avoid sending high-frequency campaigns without proper consent.
  • Maintain clean contact lists and remove invalid or inactive numbers.
  • Ensure your actual messages match the use case and samples you submitted.
  • Monitor delivery performance and complaint rates.

These habits help maintain good standing with carriers and protect your sending reputation in GoHighLevel.

Where to Get More Help With GoHighLevel Setup

If you need additional technical guidance or strategic support beyond the standard GoHighLevel documentation, you can work with specialized consultants who understand A2P and 10DLC. For advanced funnel, CRM, and messaging optimization, visit Consultevo for expert assistance.

For the most accurate and up-to-date platform screenshots and field labels, always reference the official GoHighLevel support resource on A2P Sole Proprietor Brand registration here: GoHighLevel A2P Sole Proprietor Brand Registration.

By following the steps in this guide and using precise information, you can complete your Sole Proprietor Brand registration in GoHighLevel, unlock 10DLC capabilities, and run compliant, reliable SMS campaigns for your small or solo business.

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