Add GBP Messaging in GoHighLevel

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Add Google Business Messaging Channels in GoHighLevel

Use this step-by-step guide to connect Google Business Profile (GBP) messaging and social channels inside GoHighLevel so you can manage conversations as efficiently as you do tasks in ClickUp. Following these instructions will help you centralize customer messages, avoid missed inquiries, and keep your team working from a single shared inbox.

This tutorial is based on the official GoHighLevel help documentation for adding messaging and social channels to your GBP. You will learn the exact path in the dashboard, permission requirements, and how to confirm that the connection is active.

Why Connect Google Business Profile to GoHighLevel

Integrating your Google Business Profile with GoHighLevel lets you respond to customer messages from the same unified inbox you already use for SMS, email, and social media. This improves response time and makes it easier for your team to collaborate on leads and support requests.

Key benefits include:

  • Centralized messaging across channels.
  • Faster replies to GBP message requests.
  • Better tracking of conversations for each contact.
  • Simplified training for new team members using one system.

Prerequisites for the GoHighLevel GBP Integration

Before you connect Google Business Profile messaging in GoHighLevel, make sure the following requirements are met:

  • You have admin or sufficient permissions in your GoHighLevel account.
  • You are signed into the correct Google account that manages the GBP location.
  • Your Google Business Profile is verified and active.
  • You have access to the location you want to connect.

If your GBP is not verified or you cannot access it, resolve those issues in your Google account before proceeding.

Step-by-Step: Connect GBP Messaging in GoHighLevel

The connection is created inside the conversations and integrations settings. Follow these steps carefully to add GBP messaging as a channel in your GoHighLevel workspace.

Step 1: Open the GoHighLevel Location Settings

  1. Log in to your GoHighLevel account.
  2. Select the location where you want to connect Google Business Profile messaging.
  3. From the left-hand menu, go to the Settings area for that location.

The integration is configured at the location level, so repeat these steps for any additional locations you want to connect.

Step 2: Navigate to the Integrations Area in GoHighLevel

  1. Inside the location, open the Integrations section.
  2. Locate the option related to Google or Google Business Profile connections.
  3. Confirm that you see an option to connect or manage GBP messaging or Google My Business messaging.

This area controls how your Google account communicates with GoHighLevel and allows messaging for eligible profiles.

Step 3: Connect Your Google Account

  1. Click the button to Connect or Sign in with Google.
  2. Choose the Google account that owns or manages the Google Business Profile you want to link.
  3. Review and accept the permissions so GoHighLevel can access messaging on your behalf.
  4. Complete the Google authentication flow until you return to the GoHighLevel dashboard.

Make sure you select the right Google account, especially if you manage multiple businesses or personal profiles.

Step 4: Select the Google Business Profile Location

  1. After authentication, you should see a list of available Google Business Profile locations.
  2. Choose the specific location you want to connect to this GoHighLevel location.
  3. Confirm the selection to bind the GBP location to your GoHighLevel account.

Each GoHighLevel location typically matches one primary GBP listing for best message routing and reporting accuracy.

Step 5: Enable Messaging Channel in GoHighLevel

  1. Within the same integrations area, locate the toggle or setting for Google Business Messages or GBP Messaging.
  2. Turn the toggle On to activate the channel.
  3. Save your changes if prompted.

Once enabled, new messages sent through your GBP listing will begin appearing inside the GoHighLevel conversations inbox instead of being handled only in Google.

How to Confirm GBP Messaging Is Live in GoHighLevel

After connecting your Google Business Profile and enabling messaging, verify that everything is working correctly.

Check Connection Status

  • Go back to Settings > Integrations in your GoHighLevel location.
  • Confirm that your Google account and GBP location show as Connected or similar status.
  • Ensure the messaging toggle for GBP is still turned on.

Test a Message from Google Business Profile

  1. Search for your business on Google or Google Maps while logged out or using an incognito window.
  2. Click the Message or Chat button on your Google Business Profile.
  3. Send a short test message.
  4. Return to the Conversations section in your GoHighLevel account.
  5. Verify that the test message appears in the unified inbox.

If the test message arrives, your integration is working and you can start handling customer chats directly from your GoHighLevel workspace.

Managing GBP Conversations Inside GoHighLevel

Once your connection is in place, your team can manage Google Business Profile messages just like other channels in GoHighLevel.

  • Assign incoming GBP conversations to specific team members.
  • Add notes and tags to identify the source as Google Business Profile.
  • Trigger automations or workflows based on message activity.
  • Track conversation history and outcomes for each contact.

Centralizing this communication helps keep your pipeline organized and prevents leads from being lost in separate apps.

Troubleshooting GoHighLevel GBP Messaging Issues

If messages are not appearing in GoHighLevel or the status shows disconnected, review these common fixes:

  • Re-authenticate the Google account in the integrations area.
  • Check that you still have admin access to the GBP location.
  • Confirm that messaging is enabled for the profile inside your Google Business settings.
  • Disable and re-enable the GBP messaging toggle in GoHighLevel, then save.
  • Review any error messages shown in the integrations section.

For detailed, official instructions and screenshots, refer to the original GoHighLevel documentation at this help article on adding messaging and social channels to GBP.

Scale Your Messaging Strategy Beyond GoHighLevel

Connecting your Google Business Profile is just one part of building a complete messaging ecosystem. To further optimize your processes, you can:

  • Document internal SOPs for responding to GBP leads quickly.
  • Align SMS, email, and GBP messages with the same follow-up logic.
  • Monitor performance metrics and refine your workflows.

If you need expert help designing workflows, funnels, or CRM automations around your GoHighLevel setup, you can explore consulting resources such as Consultevo for advanced implementation and strategy support.

Summary: Connect GBP Messaging to GoHighLevel

By linking your Google Business Profile messaging with GoHighLevel, you bring valuable customer conversations into a single, manageable inbox. The process involves:

  1. Opening the correct location in GoHighLevel.
  2. Going to Settings > Integrations.
  3. Connecting your Google account and selecting the GBP location.
  4. Enabling Google Business messaging within the integration.
  5. Testing and confirming that messages appear in the conversations inbox.

Once configured, your team can handle GBP inquiries alongside SMS, email, and social conversations, helping you respond faster, track outcomes, and convert more leads directly from GoHighLevel.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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