Add Followers to Opportunities in GoHighLevel
When you manage many clients across tools like ClickUp and GoHighLevel, it is essential to keep your sales team instantly informed about pipeline updates. The Add Follower(s) to Opportunity workflow action lets you automatically attach team members as followers to specific opportunities, so they receive notifications whenever something important changes.
This how-to guide explains, step by step, how to configure the Add Follower(s) to Opportunity action, what each field means, and how to avoid common mistakes when setting it up in GoHighLevel.
What the GoHighLevel Add Follower Action Does
The Add Follower(s) to Opportunity workflow action in GoHighLevel automatically assigns one or more followers to an opportunity record inside a pipeline. A follower is a user who will be notified when the opportunity is updated, moved, or modified according to the platform’s notification rules.
Instead of manually opening each opportunity and adding users one by one, this automation step ensures that the right internal users, teams, or roles are always kept in the loop.
Where to Find the GoHighLevel Workflow Action
You can add this action inside any workflow in your GoHighLevel account. Make sure you already have a workflow created or know where you want this action to run in your automation.
- Open your GoHighLevel account and go to Automation or Workflows.
- Select an existing workflow or create a new workflow.
- Click the plus (+) icon to add a new action.
- Search for or select Add Follower(s) to Opportunity from the list of actions.
Once the action is inserted into your workflow, you can configure the required settings described below.
Configuring the Add Follower(s) to Opportunity Action in GoHighLevel
When you open the action settings, you will see multiple dropdowns and fields. Each field tells GoHighLevel which opportunity to target and which user should be added as a follower.
Selecting the Pipeline in GoHighLevel
The first option is the Pipeline selector. This determines which pipeline the opportunity belongs to.
- Pipeline: Choose the specific sales or service pipeline where the opportunity is located.
- Only opportunities inside the chosen pipeline can be updated by this action.
If you pick the wrong pipeline, the platform may not find the opportunity record you want to update.
Choosing the Opportunity for Followers
Next, configure which opportunity will receive the followers.
- Opportunity: Typically you will select an existing opportunity associated with the contact running through the workflow.
- If the workflow is triggered by an opportunity event, the action can use that current opportunity as context.
Make sure your workflow trigger and this action are aligned so that GoHighLevel can accurately resolve the correct opportunity.
Assigning the Follower in GoHighLevel
The core of this workflow action is the Follower section. This tells GoHighLevel which user or role should be added as a follower to the opportunity.
- Follower: Select the user, team member, or other internal entity who needs to be notified about the opportunity.
- You can add one or multiple followers by using multiple instances of this action or multiple selections where supported.
Followers will start receiving notifications based on your platform settings once they are added.
Handling Existing Followers in GoHighLevel
To avoid duplicate entries or conflicts, the action contains an option called If already a follower?. This defines how GoHighLevel behaves when the selected user is already following the opportunity.
- If already a follower?: Use this setting to decide whether the system should skip, update, or otherwise handle users who are already followers.
- This prevents unnecessary updates in your workflow automation.
Choose the behavior that best fits your notification strategy and avoids redundant actions.
Step-by-Step: Adding Followers to an Opportunity in GoHighLevel
Use the following practical steps to add a follower to an opportunity with this workflow action.
- Create or open an existing workflow in your GoHighLevel account.
- Insert the Add Follower(s) to Opportunity action at the appropriate stage of the automation.
- In the action settings, select the correct Pipeline.
- Choose the related Opportunity record for that workflow contact or trigger.
- Set the Follower to the user who should be updated on this opportunity.
- Configure If already a follower? to define what happens when the user is already following.
- Save the workflow and run a test contact to confirm followers are correctly added.
Best Practices for Using This GoHighLevel Action
To get the most out of this workflow action in GoHighLevel, keep these best practices in mind:
- Align with pipeline stages: Add followers when an opportunity reaches a critical stage, such as qualification, proposal, or closing.
- Use role-based logic: Combine this action with conditional steps so that only the right team or role is added for specific types of opportunities.
- Avoid duplication: Configure the If already a follower? option carefully to prevent repetitive updates.
- Test with sample records: Run test contacts or test opportunities before applying the automation to all leads.
Common Use Cases for GoHighLevel Followers
The Add Follower(s) to Opportunity action is useful in many real-world scenarios inside GoHighLevel.
- Handoffs from marketing to sales: When a lead becomes sales qualified, automatically add the account executive as a follower.
- Manager oversight: Add a sales manager as a follower whenever deal value crosses a certain threshold.
- Service and onboarding: When a deal is closed, add onboarding or success team members as followers to ensure a smooth transition.
Reference and Further Help
For the original platform documentation describing this action, see the official support article on the workflow action here: Add Follower(s) to Opportunity Help.
If you need implementation help, automation planning, or advanced configuration for GoHighLevel, you can also consult specialists at Consultevo for strategic guidance and setup services.
By properly configuring the Add Follower(s) to Opportunity workflow action in GoHighLevel, your team can stay informed about every important deal, respond quickly to lead activity, and maintain a clear communication trail across your pipelines.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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