Add Products in GoHighLevel Emails

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How to Add Products in GoHighLevel Email Templates

ClickUp users and marketing teams who are also working inside GoHighLevel often need a clear, repeatable process to showcase products directly in email campaigns. This guide walks you through using the built-in eCommerce widget so you can present offers cleanly, increase clicks, and keep everything aligned with your funnel strategy.

The steps below are based on the official GoHighLevel help documentation and explain exactly how to insert and customize product blocks inside any email template.

Why Use GoHighLevel Product Blocks in Emails?

Adding products directly in your GoHighLevel email templates lets you send targeted, transactional, or promotional messages that stay visually consistent with your funnels, websites, and order forms.

With the eCommerce widget, you can:

  • Showcase one or multiple products inside an email.
  • Use a list view or a grid view layout for your products.
  • Pull product information directly from your account.
  • Keep branding and design aligned across campaigns.

This means you can promote offers, upsells, and featured items without manually building complex layouts each time.

Accessing Email Templates in GoHighLevel

Before you can add products, you need to open the email builder inside your GoHighLevel account.

  1. Log in to your GoHighLevel account.

  2. Navigate to the area where you manage email templates (often under Marketing or Campaigns, depending on your setup).

  3. Create a new email template or open an existing one you want to edit.

  4. Launch the email builder so you can modify the design.

Once the builder is open, you will be able to access the necessary components, including the eCommerce widget, in the left-side elements panel.

Using the GoHighLevel eCommerce Widget

The main tool for inserting products is the eCommerce widget. This widget is what allows GoHighLevel to display products from your store directly in the email body.

Step 1: Locate the GoHighLevel eCommerce Widget

  1. In the email builder, look to the left-hand panel where elements and widgets are listed.

  2. Find the widget labeled eCommerce.

The eCommerce widget is specifically designed to work with products you have already configured in your account.

Step 2: Drag the Widget Into Your Template

  1. Click and hold the eCommerce widget.

  2. Drag it into the email layout where you want your products to appear.

  3. Drop the widget in the desired section or column.

After dropping the widget, you will see a placeholder block that will later display your products once configured.

Configuring Products in GoHighLevel Email Templates

Once the eCommerce widget is in place, you can customize which products appear and how they are displayed inside GoHighLevel.

Step 3: Open the eCommerce Settings

  1. Click on the eCommerce block you just added to your email.

  2. The right-side panel will display settings related to this widget.

  3. Look for any options referring to products or product sources.

These settings determine exactly what the email recipient will see.

Step 4: Select Which Products to Show

Depending on how your GoHighLevel account is configured, you may be able to:

  • Display all products from your store.
  • Select specific products to highlight.
  • Filter by category, tag, or collection, if available.

Choose the configuration that best matches the goal of your email campaign, such as a featured product email or a multi-product promotion.

Step 5: Choose the Product View (List or Grid)

GoHighLevel allows you to change how products appear visually in the email. From the settings in the eCommerce widget, you can switch between different product views.

The common options are:

  • List view – Products appear stacked vertically, one after the other.
  • Grid view – Products appear in columns and rows, ideal for multiple items.

Use list view if your email focuses on one primary product or a small set of offers. Use grid view when you want to display a broader product range, similar to a mini catalog inside GoHighLevel emails.

Customizing Product Details in GoHighLevel Emails

Once products are displayed, you can adjust styling and specific details so that your email remains on-brand and easy to scan.

Step 6: Adjust Product Information Display

Within the eCommerce widget settings, you can typically control which product details appear. While the exact options can vary, common fields include:

  • Product title
  • Price
  • Image
  • Description or short summary
  • Call-to-action button (e.g., “Buy Now” or “View Product”)

Toggle these elements on or off as needed to keep your design clean. For example, you might hide long descriptions in a grid view and only show titles and prices.

Step 7: Style the Product Block

Most GoHighLevel email builders let you style the eCommerce block with:

  • Font size and colors
  • Button colors and borders
  • Spacing and padding between products
  • Alignment of text and images

Use these controls to ensure that product sections match the rest of your email template and your brand guidelines.

Previewing and Testing GoHighLevel Product Emails

Before sending any campaign that features products, you should preview and test everything inside GoHighLevel.

Step 8: Preview the Email Template

  1. Use the built-in preview function in the email builder.

  2. Check how the product block appears on desktop and mobile views.

  3. Confirm that the chosen view (list or grid) looks correct and that images load properly.

Make sure product titles, prices, and buttons are easy to read and accessible.

Step 9: Send Test Emails

  1. Send a test email to one or more internal addresses.

  2. Open the test on various devices and email clients, if possible.

  3. Click each product button or link to confirm that it redirects to the correct product page or checkout flow.

Testing ensures that your GoHighLevel email performs as expected once it reaches real subscribers.

Best Practices for GoHighLevel Product Emails

To make the most of product blocks inside GoHighLevel email templates, keep these recommendations in mind:

  • Highlight only the most relevant products for each segment.
  • Use concise titles and descriptions to keep the layout tidy.
  • Optimize product images for fast loading and clarity.
  • Include a clear call to action under or beside each product.
  • Maintain consistent colors and fonts that match your brand.

Combining solid product content with clean design can significantly improve click-through and conversion rates.

Where to Learn More About GoHighLevel Product Features

If you want to explore more details about adding products in email templates, you can consult the official documentation provided by the platform. The full guide is available here: How to Add Products in Email Templates.

For broader marketing strategy, optimization ideas, and funnel support around GoHighLevel implementations, you can also visit Consultevo for additional resources and consulting insights.

Recap: Adding Products to GoHighLevel Email Templates

To summarize the process of adding products inside GoHighLevel email templates:

  1. Open or create an email template in your account.

  2. Drag the eCommerce widget from the left panel into your email layout.

  3. Configure which products appear in the widget settings.

  4. Choose between list or grid view to control layout.

  5. Customize product details and styling to match your brand.

  6. Preview, test, and refine the email before sending it to your list.

By following these steps, you can reliably insert product showcases into your GoHighLevel campaigns, making your emails more engaging and directly connected to your offers.

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