Using Add Tags in GoHighLevel Email Campaigns

When you manage large campaigns across tools like ClickUp and GoHighLevel, tagging contacts correctly is essential for tracking engagement and automation. This guide explains, step by step, how to use the Add Tags feature on the Send or Schedule page for email campaigns so you can organize your contacts and trigger the right workflows.

The instructions in this article are based on the official documentation found on the GoHighLevel help center. You will learn exactly where to find Add Tags, how to apply tags, and how this affects your contact records and campaigns.

Why Use Tags in GoHighLevel Email Campaigns?

Tags in GoHighLevel allow you to quickly identify and segment contacts who received, opened, or interacted with a specific email campaign. When used properly, tags become a core part of your CRM structure and automation logic.

Key reasons to use tags with your email sends include:

• Segmenting contacts for future campaigns based on past engagement.
• Triggering workflows when a contact receives a particular broadcast.
• Tracking the performance of specific promotions or content.
• Keeping your contact list organized by interests, actions, or funnels.

Where the Add Tags Option Appears in GoHighLevel

When you create or edit an email campaign in GoHighLevel, you eventually reach the Send or Schedule page. This page is where you finalize your sending options before launching the campaign.

On this page, you will find an Add Tags field or section. It is usually placed alongside other important settings such as:

• Recipients or segments
• Send time and scheduling options
• From name and email settings
• Tracking and additional configuration options

The Add Tags field lets you specify one or more tags that will be applied to all contacts who receive the email campaign once it is sent.

How to Use Add Tags for Email Campaigns in GoHighLevel

Follow these steps to correctly use the Add Tags option when sending or scheduling your email broadcast.

Step 1: Create or Open Your GoHighLevel Email Campaign

1. Log in to your GoHighLevel account.
2. Navigate to the section where your email campaigns are created and managed (typically Marketing > Emails or Campaigns, depending on your setup).
3. Create a new campaign or open an existing draft that you want to send.

Complete the earlier stages of the campaign setup, including subject line, content, and recipients, until you reach the Send or Schedule page.

Step 2: Navigate to the Send or Schedule Page

1. From the campaign builder, proceed to the final step where you can review your email.
2. Click the button or tab that takes you to the Send or Schedule page.
3. Confirm your audience, sending time, and sending options.

This final step is where you can add tags that will apply to every contact who receives the email broadcast.

Step 3: Add Tags Before Sending the Email

1. Locate the Add Tags field on the Send or Schedule page.
2. Click into the field to either:

• Select existing tags from the dropdown list, or
• Type in a new tag name to create a fresh tag.

3. Add one or multiple tags that best describe this campaign, such as:

• “newsletter-october”
• “webinar-invite”
• “black-friday-promo”
• “product-launch-sequence”

4. Verify that all intended tags are correctly added.

These tags will be attached automatically to every contact who receives the email once the campaign is sent or scheduled.

Step 4: Send or Schedule the Campaign in GoHighLevel

1. Review all your campaign details: subject, content, recipients, timing, and tags.
2. Choose whether to send immediately or schedule for later.
3. Confirm the send or schedule action.

When the campaign is processed, GoHighLevel will automatically apply the specified tags to the contact records that were included in the send.

What Happens After Tags Are Applied in GoHighLevel

Once the email broadcast goes out with tags added, those tags become part of each contact’s profile. This enables multiple follow-up actions within GoHighLevel.

Using Tags for Segmentation

After tags are in place, you can create new segments and lists based on them. For example, you can:

• Filter contacts who received a specific promotion by searching for that tag.
• Build smart lists that include only contacts with a particular campaign tag.
• Exclude tags when sending future broadcasts to avoid over-emailing.

This level of segmentation helps you deliver highly targeted follow-up campaigns and increase overall engagement.

Using Tags to Trigger Automations

Within the automation or workflow builder, you can configure triggers that listen for tags being added to contacts. When a contact gets a certain tag from a broadcast, GoHighLevel can automatically:

• Start a nurture sequence.
• Notify a team member for follow-up.
• Move a deal in your pipeline.
• Assign tasks to internal users.

By combining Add Tags on email sends with automation rules, you create a powerful system for responding to contact behavior at scale.

Best Practices for Tagging Email Campaigns in GoHighLevel

To keep your account organized and scalable, use a consistent tagging strategy across your campaigns.

Use Clear, Descriptive Tag Names

Choose tag names that make it easy to understand what they represent. Good practices include:

• Including the campaign type or channel, such as newsletter, promo, webinar.
• Adding a date or period, for example 2025-q1 or 2025-12.
• Using consistent separators like hyphens instead of spaces.

Example formats you might use inside GoHighLevel:

• “newsletter-2025-01”
• “promo-black-friday-2025”
• “webinar-crm-mastery”

Limit the Number of Tags Per Campaign

Adding too many tags to a single broadcast can create clutter and make reporting harder. Focus on:

• One primary tag to identify the campaign.
• One or two secondary tags if needed to group similar campaigns.

This keeps your GoHighLevel workspace clean and easier to manage over time.

Align Tags With Your Overall Strategy

Ensure that the tags you use on email campaigns match how you structure segments, pipelines, and automations. Consider:

• Defining a master list of approved tags internally.
• Mapping tags to stages in your funnel or customer lifecycle.
• Using tags consistently across email, SMS, and other channels.

When your tagging strategy is documented and consistent, your entire team can work more efficiently inside GoHighLevel.

Reviewing Tagged Contacts After an Email Send

After your campaign has been sent, you can confirm that tags were applied correctly.

1. Go to the Contacts section in your account.
2. Search for a contact who was part of the campaign.
3. Open the contact record and check the list of tags.

You should see the new tags added from your email broadcast. You can also use filters or smart lists based on those tags to validate how many contacts received them.

Next Steps and Additional Resources

Using Add Tags correctly in your email campaigns is a foundational skill for marketing automation. To deepen your implementation, you can:

• Explore more official documentation on how Add Tags works in GoHighLevel email campaigns.
• Develop a standardized tagging framework for all your funnels and workflows.
• Combine tags with advanced segmentation and automation rules.

If you need strategic help setting up a complete CRM, automation, and tagging system around GoHighLevel, you can review specialized services at Consultevo for implementation and optimization guidance.

By following the steps in this guide and applying a consistent strategy, you will use the Add Tags feature in GoHighLevel email campaigns more effectively, improve your segmentation, and gain clear insights into how contacts are engaging with your messages.

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