Track Leads in GoHighLevel

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How to Track Affiliate Leads and Customers in GoHighLevel

If you manage affiliates in GoHighLevel, you may also use ClickUp or other tools to track marketing tasks. However, correctly reading lead, customer, and cancelled statuses inside your GoHighLevel affiliate referral page is essential for accurate commissions and reporting. This guide explains, step by step, how to see each status type and what the numbers truly mean.

The instructions below are based on the official GoHighLevel affiliate referral dashboard behavior so you can confidently review performance and avoid confusion about pending or cancelled referrals.

Understanding the GoHighLevel Affiliate Referral Page

The affiliate referral page in GoHighLevel summarizes how many people an affiliate has referred and what stage those referrals are in. You will see multiple status categories so you can quickly check how many contacts are leads, how many became customers, and how many ultimately cancelled.

Each status type is calculated separately, which means one person can appear in more than one total if they move through different stages over time. The sections below explain how each number is counted inside the GoHighLevel interface.

How GoHighLevel Counts “Leads”

In GoHighLevel, a Lead represents a contact who has subscribed through an affiliate link but has not yet upgraded to a paid plan. These are prospects under an affiliate who are still on the free or trial tier.

How Leads are calculated:

  • Anyone who subscribes using an affiliate link is initially counted as a lead.
  • If the contact does not upgrade and later cancels their account, they remain counted as a lead.
  • The cancellation does not remove them from the lead tally, because they were a valid referral at the time of subscription.

Important point: a cancelled free user still remains under the total leads number, even though they are no longer active in GoHighLevel.

How GoHighLevel Counts “Customers”

When a referred user upgrades to a paid plan, GoHighLevel considers them a Customer. This status is tied to their payment activity, not just their subscription date.

How Customers are calculated:

  • A lead becomes a customer the moment they start paying for a GoHighLevel subscription.
  • The customer count reflects all referrals who have ever paid, regardless of whether they later cancel.
  • Even if an account cancels in the future, it remains part of the total customers tally because it was once a paying account.

This design allows affiliates to know how many real, paying GoHighLevel users they have brought in over time.

How GoHighLevel Counts “Cancelled” Referrals

Cancelled referrals indicate which accounts have ended their subscription, even though they may still appear under other status totals. The GoHighLevel dashboard includes a separate Cancelled number to keep this distinct.

How Cancelled is calculated:

  • Any referred account that cancels will show up in the cancelled count.
  • A cancelled account can also still appear in the Leads count if it never upgraded to paid.
  • A cancelled account can still appear in the Customers count if it was ever a paying customer before cancelling.

This means the cancelled total is not exclusive. It is an overlay on top of other statuses in the GoHighLevel affiliate reporting system.

Why GoHighLevel Status Totals Can Overlap

Because one person can move from lead to customer and then to cancelled, GoHighLevel allows the same account to appear in different tallies. This approach preserves historical data and makes it possible to measure:

  • Total leads generated
  • Total paying customers acquired
  • Total accounts that have cancelled over time

For example, a single contact might show up under:

  • Leads: They signed up through an affiliate link.
  • Customers: They started paying for GoHighLevel.
  • Cancelled: They later cancelled their subscription.

This overlap is expected behavior and helps affiliates track the full lifecycle of their referrals from first opt-in to final cancellation.

Step-by-Step: Reading GoHighLevel Affiliate Stats

Follow these steps to correctly interpret the metrics on the affiliate referral page in GoHighLevel:

Step 1: Open the GoHighLevel Affiliate Referral Page

  1. Log in to your GoHighLevel account.
  2. Navigate to your affiliate or referral section (depending on your account view).
  3. Open the affiliate referral page to see a summary of your referrals.

You should now see multiple columns or cards for leads, customers, and cancelled accounts.

Step 2: Review the “Leads” Column

  1. Locate the Leads number.
  2. Understand that this includes all contacts who ever signed up through your affiliate link and have not been removed from the system.
  3. Remember that some of these may have cancelled without ever becoming paying customers, but they still remain counted as leads.

This gives you a top-of-funnel view of how many people entered GoHighLevel through your promotions.

Step 3: Review the “Customers” Column

  1. Find the Customers figure in the same GoHighLevel dashboard.
  2. Recognize that this represents contacts who have upgraded to a paid plan at any time.
  3. Keep in mind that former customers who later cancelled still count in this total.

This helps you measure the revenue-driving impact of your affiliate efforts in GoHighLevel, not just sign-ups.

Step 4: Review the “Cancelled” Column

  1. Locate the Cancelled number.
  2. Understand that every cancelled account will appear here, even if it is also counted as a lead or a customer.
  3. Use this number to understand churn among your referrals.

The cancelled total shows how many of your referred accounts are no longer active GoHighLevel customers.

Example: How a Single Referral Appears in GoHighLevel

Consider this common referral path inside GoHighLevel:

  1. A user clicks your affiliate link and starts a trial.
    • They appear in the Leads count.
  2. They upgrade to a monthly paid plan.
    • They are now added to the Customers count.
  3. After a few months, they cancel their plan.
    • They are also added to the Cancelled count.

Final state for that single user in your GoHighLevel affiliate dashboard:

  • Counted as a lead
  • Counted as a customer
  • Counted as cancelled

This is working as designed and ensures you do not lose historical information about your referrals.

Best Practices for Interpreting GoHighLevel Affiliate Data

To make better decisions using affiliate stats in GoHighLevel, keep these recommendations in mind:

  • Do not sum all three (leads + customers + cancelled) as a total unique count; there is overlap.
  • Use leads to evaluate top-of-funnel activity and marketing reach.
  • Use customers to measure how many paying GoHighLevel users you have generated.
  • Use cancelled to track churn and retention issues.
  • Compare trends over time instead of focusing only on one snapshot.

By understanding how each figure is calculated, you can present accurate affiliate reports and avoid misreading the GoHighLevel referral page.

Additional Resources for GoHighLevel Users

For more technical details, review the original documentation on the official support site: Affiliate Referral Page: Leads, Customers, Cancelled Statuses.

If you need help aligning your affiliate tracking in GoHighLevel with broader marketing operations, you can also visit Consultevo for consulting and implementation support.

Now that you understand how leads, customers, and cancelled accounts are counted, you can confidently read your affiliate analytics and make informed decisions inside GoHighLevel.

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