Master GoHighLevel Agency Settings

How to Configure GoHighLevel Agency Company Settings

If you manage multiple workspaces in tools like ClickUp and want consistent branding for all your client accounts, learning how to configure your agency settings in GoHighLevel is essential. This guide walks you step by step through every option in the Agency > Settings > Company tab so you can brand, secure, and automate your platform correctly from day one.

The instructions below are based on the official GoHighLevel help documentation and organized for easy, repeatable setup.

Accessing GoHighLevel Agency Company Settings

To begin configuring your agency profile in GoHighLevel, you first need to access the correct area in the Agency view.

  1. Log in to your Agency account.
  2. In the left sidebar, click Settings.
  3. Under Settings, select Company.

All global agency-level configuration options for your GoHighLevel account are managed from this Company settings page.

GoHighLevel Company Information Setup

The top section focuses on your core agency information and how it will appear within the GoHighLevel platform.

Basic Company Profile

  1. Upload Company Logo

    Upload your agency logo image. This logo will appear in various white-label locations depending on your plan and configuration.

  2. Enter Company Name

    Type your agency or company name exactly as you want it displayed across GoHighLevel.

  3. Sub-domain (for Whitelabel)

    If you are using whitelabel features, define your preferred sub-domain for logging in to the platform. This is usually a short, branded variation of your main domain.

  4. Location Address

    Fill in your physical address, including street, city, state or region, and postal code.

  5. Country

    Select the country in which your business is based. This may be used for localization and compliance notices within GoHighLevel.

Agency Contact Details

  1. Phone and Email

    Enter your main business phone number and email address. These can be used for internal notifications and certain client-facing communications.

  2. Time Zone

    Choose your primary time zone. This sets the default for scheduling and automations across the agency-level GoHighLevel account.

Branding GoHighLevel for Your Agency

Next, you can style how your agency dashboard looks for users and clients when they log in.

Theme Color and Appearance

  1. Sidebar and Accent Colors

    Choose the main theme color that will be used in the sidebar and other interface elements. Select a color that matches your brand guidelines.

  2. Favicon and App Icon (if available)

    Upload a small icon to be used in browser tabs and, depending on your plan, in app or mobile shortcuts.

These branding options help you create a consistent visual identity so that GoHighLevel feels like a native part of your agency’s tech stack.

GoHighLevel Twilio and Phone Settings

Your agency company settings page also provides a central area for managing Twilio-related configurations inside GoHighLevel.

Connecting Twilio to GoHighLevel

  1. Twilio Account SID and Auth Token

    Enter your Twilio credentials if they are not already connected. This enables calling and SMS features.

  2. Default Numbers

    Set default numbers or configure how numbers will be allocated to sub-accounts or locations throughout GoHighLevel.

Ensure your Twilio account is correctly funded and configured to avoid interruptions in messaging or phone calls.

GoHighLevel Reputation Manager Settings

The Company settings page also includes options for reputation management, which control how review requests and related features behave across your agency.

Reputation Manager Configuration

  1. Default Review Request Settings

    Adjust the core settings that determine how your default review system behaves for all connected locations.

  2. Review Sources

    Enable or manage supported review sources that your GoHighLevel accounts can use for gathering client feedback.

These settings create a baseline experience for all locations using the reputation module in GoHighLevel.

Managing GoHighLevel Integrations and API Options

Some advanced connectivity settings affect how your agency account communicates with other tools.

API and Integration Controls

  1. API Keys

    Generate or manage agency-level API keys used for external integrations, custom apps, or middleware platforms.

  2. Third-Party Connections

    Review any global integrations that may appear in your GoHighLevel agency settings and confirm they are configured according to your workflows.

Always store your API keys securely and rotate them periodically as part of standard security hygiene.

Security, Compliance, and User Access in GoHighLevel

The Company settings area also provides options related to security and legal notices that can appear throughout your system.

Security Policies

  1. Password and Login Rules

    Review any global password or login behavior settings available in your version of GoHighLevel, and align them with your agency’s security policies.

  2. Notification Emails

    Confirm where critical system notifications and alerts should be sent so that you never miss important updates.

Compliance and Legal Information

  1. Terms and Legal Text

    If your plan and region require it, configure legal or compliance text that may surface within client-facing areas powered by GoHighLevel.

  2. Data Location Awareness

    Make sure your selected country and time zone align with your compliance strategy so records and logs in GoHighLevel match your jurisdiction requirements.

GoHighLevel Best Practices for Agency Company Settings

Follow these best practices to keep your GoHighLevel account clean, professional, and easy to manage over time.

  • Standardize Naming – Use consistent company and sub-domain naming so internal teams and clients always know they are in the correct GoHighLevel environment.
  • Document Your Setup – Maintain a short internal SOP documenting each setting you changed, similar to how you might document ClickUp spaces or folders.
  • Review Quarterly – Revisit your Company settings every quarter to ensure emails, branding, and integrations remain accurate as your agency grows.
  • Test Before Scaling – After changing Twilio or reputation settings, test them with a single sub-account before rolling changes out across all GoHighLevel locations.

Where to Learn More About GoHighLevel Agency Settings

For the most detailed and up-to-date reference, always review the official help documentation for GoHighLevel.

By carefully configuring your agency-level Company settings, you ensure that every sub-account inherits the right defaults, branding, and technical setup. Taking the time to standardize these GoHighLevel settings early will save hours of rework later and deliver a consistent experience for every client you onboard.

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