How to Use GoHighLevel AI Funnels

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How to Use GoHighLevel AI Funnels and Websites

GoHighLevel makes it easy to build full funnels and websites with AI, similar to how ClickUp can streamline project management. Using the built-in AI wizard, you can generate pages, copy, and forms in minutes instead of hours, while keeping everything inside your account.

This step-by-step guide explains exactly how to use the GoHighLevel AI funnel and website builder so you can launch campaigns faster and stay consistent with your brand.

What the GoHighLevel AI Funnel Builder Does

The AI funnel and website builder in GoHighLevel helps you quickly generate:

  • Complete funnels with multiple pages
  • Single or multi-page websites
  • Headlines, body copy, and calls-to-action
  • Forms and basic layout elements

Instead of starting from a blank canvas, the wizard walks you through a few key questions and then builds a ready-to-edit funnel or website based on your answers.

Where to Find the GoHighLevel AI Funnel Wizard

You can start the AI funnel or website process from the main navigation area in your GoHighLevel account.

  1. Log in to your GoHighLevel account.
  2. Navigate to Sites in the left menu.
  3. Click on Funnels or Websites, depending on what you want to build.
  4. Look for the option to create a new funnel or website using the AI wizard.

Once you open the wizard, GoHighLevel will guide you through several screens where you provide project details.

How to Start a New GoHighLevel AI Funnel or Website

When the AI builder opens, you will see an onboarding-style flow. Follow these basic steps to get started:

  1. Choose Your Project Type
    • Select whether you want to create a Funnel or a Website.
    • Pick the goal that best fits your project, such as lead generation, booking appointments, or selling a product.
  2. Describe Your Business
    • Enter your business or client name.
    • Specify your industry or niche.
    • Provide a short description of what you offer and who you serve.
  3. Set Your Brand Basics
    • Add your primary brand color (hex code if available).
    • Specify your preferred tone of voice, such as professional, friendly, or bold.

The more clearly you describe your business, the better the GoHighLevel AI will be able to generate relevant copy and page layouts.

Configuring GoHighLevel AI Content Options

After the initial setup, you will configure how the AI generates your content.

  1. Choose Content Style
    • Select the general tone and style of your copy.
    • Decide whether you want short, punchy text or more detailed explanations.
  2. Define Your Offer
    • Describe the product, service, or lead magnet you are promoting.
    • Mention key benefits, outcomes, or features.
  3. Set Your Call-to-Action
    • Tell the AI what action you want visitors to take (book a call, sign up, buy now, etc.).

GoHighLevel uses these inputs to build funnels and sites that are aligned with your conversion goal.

Generating Your GoHighLevel AI Funnel or Website

Once your project details and content preferences are ready, you can launch the AI generation process.

  1. Review all the information you have entered.
  2. Click the button to Generate your funnel or website.
  3. Wait a short moment while GoHighLevel creates the structure and copy.

When the wizard completes, you will see a new funnel or website with:

  • Pre-built pages relevant to your goal
  • Headlines and text tailored to your niche
  • Basic forms or opt-in sections
  • Brand colors applied where possible

Editing Your GoHighLevel AI Funnel Pages

After generation, every page can be edited with the standard builder inside GoHighLevel.

  1. Open the Funnel or Website
    • Go to Sites > Funnels or Sites > Websites.
    • Click on the newly created project.
  2. Choose a Page to Edit
    • Select the specific step or page you want to modify.
    • Open it in the drag-and-drop editor.
  3. Refine the Content
    • Adjust headlines, body copy, and CTAs as needed.
    • Replace placeholder images with your own media.
    • Confirm that branding and messaging match your client or business.

The AI provides a strong starting point, but you should always review and customize the generated content to make sure it is accurate and compliant with your policies.

Optimizing Forms and Layouts in GoHighLevel

The generated funnel or website will typically include basic forms and sections. Fine-tuning these can improve your results.

  • Form Fields
    • Check that you are asking only for essential information.
    • Align field names with your CRM settings inside GoHighLevel.
  • Page Layout
    • Move sections up or down to prioritize your key offer.
    • Add testimonials, FAQs, or trust badges where helpful.
  • Mobile Responsiveness
    • Preview pages on mobile and tablet.
    • Adjust spacing and font sizes for readability on smaller screens.

Best Practices for GoHighLevel AI Funnels

To get the most from your AI-generated assets, follow these best practices:

  • Be Specific in Your Prompts
    Clear descriptions lead to better outputs and less editing.
  • Keep Brand Consistency
    Use the same colors, fonts, and tone across all GoHighLevel funnels and sites.
  • Test and Iterate
    Run A/B tests on headlines, CTAs, and page structures to see what converts best.
  • Check Compliance
    Review claims and content to ensure they follow your legal and industry requirements.

When to Use GoHighLevel AI vs. Manual Building

Deciding when to rely on AI and when to build manually inside GoHighLevel depends on your project.

Use GoHighLevel AI When

  • You need to launch a minimum viable funnel quickly.
  • You are testing new offers or niches.
  • You want a done-for-you structure to customize later.

Build Manually in GoHighLevel When

  • You already have a proven layout and copy.
  • Your project requires highly custom design elements.
  • You need complex flows that go beyond a standard funnel or website.

Additional Resources for GoHighLevel Users

For deeper training, templates, and strategy support beyond the built-in documentation, you can explore expert resources such as Consultevo, which focuses on advanced marketing and automation setups.

To see the original official documentation about the AI funnels and websites feature, visit the GoHighLevel help article here: GoHighLevel Funnels & Websites AI Guide.

Next Steps With GoHighLevel AI Funnels

Now that you know how to use the AI funnel and website builder in GoHighLevel, you can start generating campaigns faster, then refine each page to fit your exact goals. Begin with one simple offer, let the AI create the foundation, and continually optimize your copy, layout, and forms based on performance data from your account.

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