How to Use Brand Boards in GoHighLevel Funnels and Websites

If you are moving processes from tools like ClickUp into a centralized marketing platform, learning how to manage visual consistency in GoHighLevel is essential. Brand boards let you define and reuse colors, fonts, buttons, and other style elements so every funnel and website you create matches your brand without repetitive manual work.

This guide explains step-by-step how to set up, manage, and apply brand boards inside your GoHighLevel account using the built-in funnel and website builders.

What Are Brand Boards in GoHighLevel?

Brand boards in GoHighLevel are reusable style collections that control the core visual identity of your funnels and websites. Instead of configuring colors and typography on each individual element, you define them once in a brand board and apply them across multiple pages.

A brand board can include:

Primary and secondary colors
Typography settings for headings and body text
Button styles and hover states
Section backgrounds and gradients
Global radius, border, and shadow preferences

Using brand boards properly ensures your GoHighLevel funnels and websites stay visually consistent and are easier to update.

Where Brand Boards Appear in GoHighLevel

Brand boards are available directly in the funnel and website builders inside GoHighLevel. When you are editing a page, you can quickly switch between different brand boards, which then adjust the overall style of the entire layout.

You can access and use brand boards in:

Funnels > Individual funnel > Specific step > Page builder
Websites > Individual site > Page builder

Once a brand board is applied, you can still fine-tune individual elements, but the main styles follow the selected board.

How to Access Brand Boards in the GoHighLevel Builder

To work with brand boards in GoHighLevel, start from any existing funnel step or website page. The brand board tools are inside the same interface as your usual design controls.

Step 1: Open a Funnel or Website Page in GoHighLevel

Log in to your GoHighLevel account.
Navigate to Funnels or Websites in the left-hand menu.
Select the funnel or website you want to edit.
Open the specific step or page where you want to apply a brand board.
Click Edit Page to launch the visual builder.

Once the builder opens, you will see the standard panel with sections, rows, and element controls.

Step 2: Open the Brand Board Settings Panel

Inside the builder, look for the Styles or Branding area in the left sidebar.
Click the Brand Board or similar tab to open the brand board configuration panel.

Here you can view current brand board options, create a new one, or switch to another existing board.

Creating a New Brand Board in GoHighLevel

Follow these steps to create a brand board that defines your main brand styles for GoHighLevel funnels and websites.

Step 3: Start a New Brand Board

In the brand board panel, click New Brand Board or Create, depending on your interface label.
Give your brand board a name that clearly identifies the brand or project (for example, “Main Brand – Blue” or “Course Launch Brand”).

Naming your boards clearly makes it easier to choose the correct one when you have multiple brands or sub-brands in the same GoHighLevel account.

Step 4: Configure Global Colors

Locate the Colors section inside the brand board.
Set your primary brand color (often used for main buttons and key highlights).
Set secondary colors for backgrounds, accents, and alternate buttons.
Configure text colors for headings, body text, and muted or subtle text.

Keep your palette simple so your GoHighLevel pages are easy to read and visually balanced. Your chosen colors will be used across multiple elements by default.

Step 5: Define Typography for GoHighLevel Pages

Go to the Typography or Fonts section of the brand board.
Choose the main font family for headings (H1, H2, H3, etc.).
Select the font for body copy, paragraphs, and smaller text.
Adjust default sizes, line heights, and weights to match your brand guidelines.

These settings will automatically update headings and text blocks throughout your GoHighLevel funnels and websites when the brand board is active.

Step 6: Set Button and Element Styles

Find the Buttons or Elements styling area.
Configure default button background colors, text colors, and border radius.
Set hover colors to provide clear visual feedback when visitors interact.
Adjust padding and alignment so your buttons look consistent across all pages.

By setting button styles inside the brand board, you avoid manually styling each call-to-action in GoHighLevel.

Applying Brand Boards to GoHighLevel Funnels and Websites

Once your brand board is configured, you can apply it to specific funnels and websites so all pages share the same visual system.

Step 7: Assign a Brand Board to a Page

In the GoHighLevel builder, open the page where you want the new styles.
Open the brand board panel on the left sidebar.
Select the desired brand board from the list of available options.
Confirm or click Apply if prompted.

The page will refresh its styling, and elements that reference global styles will adopt the colors and typography of the chosen brand board.

Step 8: Review and Adjust Page Elements

Scroll through the page to review headings, text, buttons, and sections.
Identify any element that still uses custom overrides that do not match your new board.
Reset styling on those elements to use the global or default option where appropriate.
Save your changes.

Aligning individual elements with the global brand board enhances the consistency of your GoHighLevel funnels and websites and simplifies future updates.

Managing and Updating Brand Boards in GoHighLevel

Over time, you may need to update your brand colors or typography. Brand boards make this process much faster because changes can cascade across all connected pages.

Editing an Existing Brand Board

Open any page inside the GoHighLevel builder.
Go to the brand board panel.
Select the board you want to edit.
Update colors, fonts, or button styles as needed.
Save the brand board.

Any funnel or website page using that brand board will inherit the new styles, reducing the amount of manual work required.

Using Multiple Brand Boards in the Same GoHighLevel Account

If you manage multiple brands or sub-brands in GoHighLevel, you can create separate brand boards for each identity:

One board for your primary company site.
Another board for a product launch.
Additional boards for client projects or white-label brands.

When you open a specific funnel or website, simply choose the correct brand board so that the appropriate styles are applied.

Best Practices for Consistent Branding in GoHighLevel

To keep your GoHighLevel funnels and websites easy to manage, follow these best practices:

Limit overrides: Use the brand board defaults wherever possible instead of applying one-off style changes.
Standardize fonts: Avoid mixing too many fonts. Stick to the main heading and body fonts set in your board.
Test readability: Confirm that text contrast meets accessibility guidelines, especially on colored backgrounds.
Document choices: Keep a simple style guide so you and your team use the same GoHighLevel brand board settings across all projects.

Additional Resources for GoHighLevel Users

For more detailed reference about brand boards and visual settings, you can review the original GoHighLevel support article here: Official GoHighLevel Brand Boards Guide.

If you need expert help with strategy, implementation, or optimization of your GoHighLevel setup, you can also visit Consultevo for professional consulting and deployment services.

By defining a clear brand board and applying it consistently, you will keep every funnel and website in your GoHighLevel account visually aligned, easier to maintain, and ready for future design updates with minimal effort.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`