How to Brand System-Generated Links and the API Domain in GoHighLevel

If you use ClickUp to manage SOPs and want consistent branding across tools, configuring branded system links in GoHighLevel is essential. By replacing the default shared infrastructure domain with your own subdomain, you keep URLs on-brand, improve trust, and maintain a smoother experience for clients and leads.

This guide walks you step by step through setting up and managing the branded API and system-generated links domain in your GoHighLevel account.

What Are System-Generated Links in GoHighLevel?

System-generated links are URLs that GoHighLevel creates automatically as part of platform features. These links are often seen by your contacts, clients, and team, so branding them correctly is important.

Common examples of system-generated links include:

Calendar booking and appointment confirmation links
Form and survey links created inside the platform
Membership and course access URLs
Pipeline and opportunity-related URLs sent in notifications
Email and SMS links managed via the system infrastructure

Without configuration, these links typically use a shared GoHighLevel infrastructure domain. Branding them with your own domain or subdomain helps you maintain consistency across funnels, websites, and campaigns.

Why Brand the API and System Links in GoHighLevel?

Branding the system-generated links and API domain in GoHighLevel provides multiple benefits for agencies and businesses managing clients at scale.

Improved Trust and Professionalism

Contacts are more likely to click links that clearly match your brand. A custom domain:

Looks more professional in emails, SMS messages, and chat
Reduces confusion for new leads and customers
Supports white-label or agency-branded experiences

Consistent Branding Across Assets

When everything from your funnels to your appointment links carries your brand, GoHighLevel becomes a seamless part of your overall digital stack instead of standing out as a third-party tool.

Better Control Over Infrastructure

Using your own branded API and link domain allows you to:

Standardize subdomains across clients and internal teams
Align DNS management with your other web properties
Simplify client reporting and documentation

Prerequisites for Setting Up Branded Links in GoHighLevel

Before you start configuring your branded API and system-generated links domain in GoHighLevel, make sure you have the following ready:

Administrator or agency-level access to your GoHighLevel account
Access to your DNS provider or domain registrar (for example, Cloudflare, GoDaddy, Namecheap)
An available subdomain you plan to dedicate to system-generated links (for instance, links.yourdomain.com or api.yourdomain.com)

Having these prerequisites in place will make the configuration and DNS update process smoother and faster.

How to Configure a Branded API Domain in GoHighLevel

Use the following steps to configure the domain that GoHighLevel uses for API-related and system-generated URLs.

Step 1: Choose a Dedicated Subdomain

First, decide which subdomain you will assign to GoHighLevel system-generated links. Typical patterns include:

links.yourdomain.com
api.yourdomain.com
system.yourdomain.com

Pick a subdomain that is easy to recognize internally but still looks clean for clients.

Step 2: Open the Domain Settings in GoHighLevel

Next, log in to your GoHighLevel account and navigate to the area where domains and white-label settings are managed. From there, locate the section specific to branding system-generated links or the API domain. This section is where you will connect your chosen subdomain to the platform.

Step 3: Add the Branded Domain

In the domain configuration screen, enter the subdomain that you want to use for system-generated links. Follow the on-screen prompts to generate the DNS records. Typically, GoHighLevel will provide one or more CNAME records you must add to your domain provider.

Make sure you copy the DNS details exactly as shown in the interface.

Step 4: Update DNS Records at Your Provider

Create a new CNAME record for your chosen subdomain (for example, links or api).
Paste the target host value provided by GoHighLevel in the configuration screen.
Save the record and check for propagation. In most cases, this can take a few minutes up to several hours, depending on your DNS provider.

Do not modify any existing DNS records unless you are sure they are not used elsewhere.

Step 5: Verify the Domain in GoHighLevel

Return to your GoHighLevel settings and click the option to verify or check the domain connection. Once DNS has propagated successfully, the platform should confirm that your branded subdomain is active and connected.

After verification, GoHighLevel begins routing relevant system-generated URLs and API-related links through your branded domain instead of the shared infrastructure domain.

How GoHighLevel Uses the Branded Domain

After you configure your branded subdomain, GoHighLevel automatically applies it across various system-generated links. While precise behavior can depend on your account setup and features, the branded domain commonly appears in:

Calendar booking and reschedule links
Form and survey URLs
System-hosted membership and course access links
Some email and SMS tracking or action URLs

The goal is to maintain consistency between the GoHighLevel-powered experiences and your website or funnel domains.

Troubleshooting Branded Domain Issues in GoHighLevel

If your newly configured domain is not working as expected, run through these checks:

Confirm DNS Propagation

Use DNS lookup tools to verify your CNAME record is live.
Allow enough time for DNS changes to propagate fully.
Ensure you did not accidentally create a conflicting record type (for example, an A record with the same host name).

Recheck the Subdomain Entered in GoHighLevel

Verify there are no typos in the subdomain inside GoHighLevel.
Confirm the host field in DNS exactly matches what the platform expects.
Confirm your root domain is spelled correctly and active.

Verify SSL and Security Settings

Make sure that GoHighLevel has successfully issued an SSL certificate for your branded domain. If SSL is not active, some browsers may show security warnings or block access. Usually, the platform handles certificates automatically after DNS validation, so re-verifying the domain can help if SSL has not yet applied.

Best Practices for Branded Links in GoHighLevel

To get the most from your branded domain configuration, follow these best practices inside GoHighLevel and your broader tech stack:

Use a concise, readable subdomain that aligns with how you present links to clients.
Avoid reusing the same subdomain for other platforms to prevent conflicts.
Document your domain choices and DNS records in your internal knowledge base (for example, in ClickUp or another project tool).
Test links regularly from the perspective of a contact or client to confirm everything appears correctly.

Where to Learn More About GoHighLevel Link Branding

For the original reference and any platform-specific updates, review the official documentation on branding system-generated links and the API domain in GoHighLevel: GoHighLevel system-generated links and API domain guide.

If you need advanced strategy help implementing or scaling your GoHighLevel setup across multiple clients, you can explore agency-focused guidance and services at Consultevo.

Once your branded domain is configured and fully propagated, all relevant system-generated links inside GoHighLevel will begin using your new subdomain automatically, giving your agency or business a cleaner, more professional presence in every interaction.

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