GoHighLevel Brand Voice Guide

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How to Use Brand Voice in GoHighLevel Brand Boards

If you manage content in tools like ClickUp and want a unified workflow, learning how to configure Brand Voice in GoHighLevel Brand Boards will help you generate consistent AI content across your marketing assets. This step-by-step guide shows you exactly how to create, customize, and use Brand Voice inside your Brand Board so every campaign sounds on-brand.

What Is Brand Voice in GoHighLevel Brand Boards?

Brand Voice in GoHighLevel is a structured set of style and tone settings that instructs the AI how to write for your brand. Instead of manually rewriting each email, blog, or ad, you define your preferences once and reuse them for all AI prompts.

Inside each Brand Board, you can set:

  • A concise description of your business
  • Writing style guidelines
  • Tone of voice preferences
  • Formatting and structure rules
  • Target audience information

These settings are then applied whenever you select that Brand Voice while generating AI content.

Where to Find Brand Voice in GoHighLevel

Brand Voice is managed inside the Brand Boards section of GoHighLevel. Each Brand Board can contain one or more Brand Voices, and you can quickly switch between them depending on the brand or campaign you are working on.

To access the official feature documentation, you can also review the source help article at Brand Voice in Brand Boards.

How to Create a Brand Voice in GoHighLevel Brand Boards

Follow these steps to create a new Brand Voice inside your Brand Board.

Step 1: Open the Brand Board in GoHighLevel

  1. Log in to your GoHighLevel account.
  2. Navigate to the area where Brand Boards are managed (for example, under Marketing or Settings, depending on your account layout).
  3. Select the Brand Board you want to edit or create a new Brand Board if you are starting from scratch.

Step 2: Add a New Brand Voice

  1. Inside the Brand Board, locate the Brand Voice section.
  2. Click the button or option to Add Brand Voice or Create Brand Voice.
  3. Give your Brand Voice a clear, descriptive name (for example, “Main Brand Voice – Professional” or “E‑commerce Brand Voice”).

Step 3: Enter Your Business Description

Use this field to give GoHighLevel a concise overview of your brand. This helps the AI understand what your business does and who it serves.

Include details such as:

  • Industry and niche
  • Products or services
  • Main value proposition
  • Geographic focus, if relevant

Example: “We are a digital marketing agency that helps local service businesses grow with SEO, paid ads, and automation.”

Step 4: Configure Writing Style Settings

The writing style fields tell GoHighLevel how your content should read. Use short, clear instructions and avoid contradictions.

Common style preferences you can specify include:

  • Sentence length (short and direct vs. detailed and explanatory)
  • Formality (formal, semi-formal, or casual)
  • Use of jargon (industry-specific vs. plain language)
  • First person, second person, or third person perspective

Example instructions:

  • “Use clear, concise sentences and avoid fluff.”
  • “Write in second person (‘you’) and keep paragraphs short.”

Step 5: Define Tone of Voice

The tone section controls how your brand sounds emotionally. In GoHighLevel, describe the tone with specific adjectives and guidelines.

Popular tone characteristics include:

  • Friendly and approachable
  • Authoritative and expert
  • Playful and energetic
  • Calm and reassuring
  • Inspirational and motivational

Provide a short sentence that combines a few traits, such as: “Friendly, confident, and helpful, without sounding pushy or salesy.”

Step 6: Add Formatting and Structural Rules

Use this area to standardize how content should be formatted when generated by GoHighLevel.

You can specify rules such as:

  • Use short paragraphs and bullet points.
  • Include clear headings and subheadings.
  • Avoid long blocks of text.
  • Use numbered steps for how‑to content.

These guidelines help the AI output ready-to-publish material that needs less manual editing.

Step 7: Describe Your Target Audience

GoHighLevel uses your audience description to choose vocabulary, examples, and complexity levels that fit your readers.

Include information such as:

  • Job roles and industries (e.g., agency owners, coaches, local business owners)
  • Skill level (beginners, advanced users, non-technical readers)
  • Main goals and challenges

Example: “Small business owners with limited marketing experience who want simple, actionable guidance.”

Step 8: Save Your Brand Voice

  1. Review each field for clarity and consistency.
  2. Make sure your instructions do not conflict (for example, avoid saying both “formal” and “super casual”).
  3. Click Save to store your new Brand Voice in the GoHighLevel Brand Board.

How to Use Your Brand Voice in GoHighLevel AI Tools

Once your Brand Voice is saved, you can apply it to AI content generation throughout GoHighLevel.

Selecting Brand Voice in AI Content Generators

When you open an AI-assisted editor or content generator inside GoHighLevel, look for the option to choose a Brand Voice.

  1. Open the AI tool you want to use (for emails, social posts, website copy, etc.).
  2. Locate the dropdown or selector labeled Brand Voice or similar.
  3. Select the Brand Voice you configured in your Brand Board.
  4. Enter your prompt or choose a pre-built template.
  5. Generate the content. The AI will follow your Brand Voice rules as closely as possible.

Adjusting Outputs for Better Consistency

If the first AI draft is not perfectly aligned, you can refine either the prompt or the Brand Voice:

  • Tighten your Brand Voice instructions by removing vague phrases.
  • Add more specific tone keywords (for example, “empathetic and calm”).
  • Clarify audience details if the language is too technical or too basic.

Update the Brand Voice in your GoHighLevel Brand Board and regenerate content for improved results.

Best Practices for Managing Brand Voice in GoHighLevel

Use these tips to keep your Brand Voice effective and easy to maintain:

  • Create separate Brand Voices for different brands or product lines inside the same GoHighLevel account.
  • Document changes so team members know why certain settings were updated.
  • Test with multiple content types (emails, ads, landing pages) to confirm the Brand Voice works broadly.
  • Review AI outputs regularly and fine‑tune your Brand Board settings as your brand evolves.

Improving Your Workflow Beyond GoHighLevel

To build a complete content operations system, you can combine GoHighLevel Brand Voice with external planning tools and agency resources. For strategic help with automation, funnels, and implementation, you can visit Consultevo for consulting and services.

By clearly defining your Brand Voice and applying it consistently inside GoHighLevel Brand Boards, you empower the AI to generate content that sounds like your brand, saves time, and keeps every campaign aligned with your overall messaging strategy.

Need Help With ClickUp?

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