Brand Voice in GoHighLevel

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Brand Voice in GoHighLevel Content AI

If you manage content across tools like ClickUp and GoHighLevel, keeping a consistent tone is critical. This guide shows you how to set up and use Brand Voice in GoHighLevel Content AI so every funnel, website, and email sounds exactly like your business.

By the end, you will know how to enable the Brand Voice feature, create a voice profile, and apply it to your content and projects.

What is Brand Voice in GoHighLevel?

Brand Voice in GoHighLevel is a feature of Content AI that lets you define how your brand should speak. Instead of rewriting every prompt, you save one clear voice profile and reuse it across:

  • Funnels and funnel pages
  • Websites and landing pages
  • Emails and campaigns
  • Other Content AI outputs

Once configured, the Brand Voice option appears directly inside supported Content AI editors so you can toggle it on whenever you generate new copy.

Prerequisites for Using GoHighLevel Brand Voice

Before you start, make sure you have:

  • An active GoHighLevel account with access to Content AI.
  • Permissions to modify account-level settings.
  • Some sample content that reflects your ideal brand tone.

If Content AI is not visible in your account, contact your GoHighLevel account admin or agency owner to enable it.

How to Access Brand Voice in GoHighLevel

Brand Voice is configured inside the main settings area of your account. Follow these steps to open it:

  1. Log in to your GoHighLevel dashboard.

  2. From the left-hand navigation, open the settings menu (usually the gear icon).

  3. Locate the section related to Content AI or AI tools.

  4. Click the Brand Voice or similar option to open the Brand Voice configuration screen.

The exact label may vary slightly depending on product updates, but it will be nested under Content AI–related settings.

Creating Your First GoHighLevel Brand Voice

Once you are in the Brand Voice area, you can create a new voice profile. Use these steps as a checklist:

  1. Click “Create Brand Voice” or an equivalent button on the Brand Voice page.

  2. Name your Brand Voice with something descriptive, such as “Main Brand,” “Coaching Brand,” or “Agency Default.”

  3. Describe your tone and style in the fields provided. Common attributes include:

    • Formal vs. casual
    • Playful vs. professional
    • Short, direct sentences vs. detailed explanations
    • Target audience (for example, B2B founders, e‑commerce owners, local service providers)

  4. Provide reference content if the interface allows you to paste examples. Use on-brand assets like:

    • Website homepage copy
    • High-performing emails
    • Ad copy that best represents your voice

  5. Save your Brand Voice profile.

After saving, the Brand Voice becomes available inside GoHighLevel Content AI editors that support the feature.

Using Brand Voice in GoHighLevel Content AI

With a Brand Voice created, you can start generating on-brand content anywhere Content AI is supported. The general process looks like this:

  1. Open a funnel, website, email, blog, or other asset where Content AI is available.

  2. Click into a text or content block that supports AI generation.

  3. Open the Content AI panel or button.

  4. Select your saved Brand Voice from the dropdown or toggle list.

  5. Enter your prompt (for example, “Write a sales headline for our new coaching program”).

  6. Click Generate to create content with your selected Brand Voice applied.

You can repeat this process across multiple pages and funnels to keep messaging consistent.

GoHighLevel Brand Voice in Funnel Pages

On funnel pages, Content AI helps you produce:

  • Page headlines
  • Subheadings and section titles
  • Body copy in feature sections
  • Call-to-action text for buttons

When you select your Brand Voice profile during generation, GoHighLevel adjusts the output to match your configured tone, improving conversion consistency across the funnel.

GoHighLevel Brand Voice in Websites

In the website builder, you can use the same Brand Voice settings across:

  • Home and About pages
  • Services or product pages
  • FAQ sections
  • Blog or resource pages (where supported)

This lets you build a unified website experience without rewriting prompts for each section.

GoHighLevel Brand Voice in Emails

If your account has Content AI inside the email builder, you can:

  • Generate subject lines that fit your brand tone.
  • Write on-brand newsletter intros.
  • Create promotional sequences in the same style as your site and funnels.

Always verify that your Brand Voice profile is selected before generating email content so the output matches your expectations.

Editing and Managing GoHighLevel Brand Voice Profiles

As your business evolves, you may need to update your voice profile. To manage existing Brand Voices:

  1. Return to the Brand Voice section in your GoHighLevel settings.

  2. Locate the Brand Voice you want to change.

  3. Click Edit to adjust:

    • The name of the profile
    • Tone and style descriptions
    • Reference examples, if available

  4. Save your changes.

After you update a Brand Voice, future Content AI generations that use this profile will follow the new style guidance.

Best Practices for GoHighLevel Brand Voice

To get the best performance from Brand Voice in GoHighLevel, follow these recommendations:

  • Be specific in your description. Instead of “friendly,” specify “friendly, concise, and actionable with clear next steps.”
  • Use real examples. Paste copy from your best-performing assets so Content AI has a clear model.
  • Start broad, then refine. Create one main Brand Voice and improve it over time, rather than starting with many profiles at once.
  • Review AI outputs. Always proofread generated content and adjust prompts or your Brand Voice profile when the tone is off.

Troubleshooting Brand Voice in GoHighLevel

If Brand Voice does not appear or does not work as expected, check the following:

  • Feature visibility: Confirm that Content AI and Brand Voice are enabled in your GoHighLevel account or sub-account.
  • Permissions: Make sure your user role has access to AI tools.
  • Correct editor: Only certain content editors currently support Brand Voice; verify you are using a supported builder.
  • Saved profile: Ensure you have at least one Brand Voice profile saved and selected before generating content.

For the most up-to-date instructions and interface screenshots, review the official documentation on the GoHighLevel help center: Brand Voice Integration in Content AI.

Next Steps and Additional Resources

Once your Brand Voice is configured, document it inside your internal SOPs or project tools so your team always knows which profile to use. You can also explore broader automation and implementation support from agencies specializing in GoHighLevel and AI workflows, such as Consultevo.

By combining a well-defined Brand Voice with GoHighLevel Content AI, you can streamline copy creation, maintain consistent messaging, and scale your marketing without sacrificing quality.

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