GoHighLevel Business Profile Settings Guide
If you use ClickUp or other tools to manage your agency, you still need to properly configure your GoHighLevel business profile so your branding, contact details, and system emails are always accurate. This how-to article walks you step by step through the Business Profile settings and Business Information screen so your account is set up correctly from day one.
The instructions below are based on the official GoHighLevel support documentation and focus on every key field you can configure in the Business Profile area.
Accessing Business Profile in GoHighLevel
Before you can update your business information, you need to know where the Business Profile settings live in your GoHighLevel account.
- Log in to your GoHighLevel account.
- From the left-hand menu, click on Settings.
- Under Settings, select Business Profile.
You will now see the main Business Profile screen, which includes all of your core company details and communication defaults.
Understanding GoHighLevel Business Information Fields
The Business Information section inside GoHighLevel controls how your company is displayed across funnels, websites, emails, and communications. Fill out each field carefully to ensure consistency and professionalism.
Basic Business Details in GoHighLevel
Start with your primary company details. These values are often merged into templates and external-facing assets.
- Business Name: Enter your official business or agency name. This will often appear in system emails and on funnels that use merge fields.
- Business Logo: Upload your company logo. Recommended formats are typically PNG or JPG. This logo may display in various client-facing locations and communications.
- Website: Add your primary website URL. This is used for reference and in some communication templates.
Be sure that your Business Name and logo match the branding you promote on your main site and social profiles.
Contact Information in GoHighLevel
Your contact information is critical for support, notifications, and client communication.
- Business Email: Enter the main email address for your agency or company. This may be used as a default contact or reply address in some areas.
- Business Phone: Set your primary contact phone number. This number can be merged into funnels, websites, and other client-facing content.
- Address, City, State, ZIP, Country: Add your full physical or mailing address. This is especially important for compliance in email marketing and for clear contact details on public pages.
Double-check spelling, number formats, and country codes to ensure everything is accurate.
Configuring Regional Settings in GoHighLevel
Regional settings make sure dates, languages, and time zones are correct for your account. This helps keep your reporting and automated communications accurate.
Time Zone in GoHighLevel
The time zone setting in GoHighLevel is essential for all scheduled and automated tasks.
- Select the correct Time Zone for your business location.
- All appointments, workflows, and scheduled messages will use this time zone as the default unless otherwise specified.
If your clients are in different regions, keep your main time zone set to your HQ and adjust specific calendars or locations as needed.
Date and Number Formatting
Depending on the options provided in your GoHighLevel Business Profile screen, you can also choose regional formats.
- Check any available settings for date format or regional preferences so that reports and communications match your local standards.
Consistent formatting improves clarity for both your team and your clients.
Email and Communication Defaults in GoHighLevel
Your Business Profile also controls several email-related defaults used across funnels, campaigns, and automation.
Default Sender Details
In many accounts, GoHighLevel allows you to define default sender details connected to your business profile.
- From Name: This is usually your business or brand name. It appears in your recipients’ inboxes as the sender.
- From Email: This address may be used as the default sender for some system communications, depending on your connected mail service.
Align these values with your brand and your email service settings for consistency.
Business Information for System Templates
The information you save in GoHighLevel is often available as merge fields or variables in templates.
- Business Name
- Business Phone
- Business Address
- Website
Whenever you edit global email templates, funnels, or invoices, you can often insert these fields so updates in the Business Profile automatically flow through your assets.
Branding Consistency With GoHighLevel Business Profile
Using the Business Profile correctly in GoHighLevel helps keep your brand consistent across every funnel, pipeline, and automation.
Matching Branding Across Tools
Many agencies pair GoHighLevel with other tools for project management, analytics, and documentation. To maintain a unified brand:
- Use the same business name and logo everywhere.
- Match the primary domain you use in emails, websites, and funnels.
- Keep your main support email identical across systems.
For strategy help on aligning your CRM and marketing stack, you can review additional resources at Consultevo.
How to Update Business Profile in GoHighLevel
You can change your details at any time. Use the steps below whenever your company information changes.
- Log in to GoHighLevel.
- Navigate to Settings > Business Profile.
- Update the desired fields (name, logo, address, contact details, or time zone).
- Scroll to the bottom of the page.
- Click Save to apply your changes.
Once saved, your new information will be used in areas of the platform that reference Business Profile data.
Troubleshooting Business Information in GoHighLevel
If your business details do not appear correctly in funnels, emails, or other assets, check the following:
- Confirm that you have clicked Save after editing the Business Profile.
- Verify that your asset is using the correct business profile merge fields.
- Clear your browser cache or refresh the editor if you do not see changes immediately.
If problems persist, you can review the original support documentation directly at GoHighLevel Business Profile Settings – Business Information or contact the platform’s support team.
Best Practices for Managing GoHighLevel Business Data
To keep your GoHighLevel account clean and up to date, follow these best practices:
- Review your Business Profile quarterly or whenever key company details change.
- Standardize how you enter address and phone details (including country codes).
- Use your official support email as the primary business email.
- Keep your logo file updated when you rebrand.
By maintaining accurate business information, you ensure your GoHighLevel account always presents a professional, trustworthy image to clients and leads.
With your Business Profile configured correctly, you are ready to build funnels, launch campaigns, and manage clients knowing that all core company details are consistently applied across the entire GoHighLevel platform.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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