GoHighLevel Business Profile Setup

GoHighLevel Business Profile Settings Guide

In this step-by-step guide, you will learn how to configure the Business Profile general information section inside GoHighLevel. If you have used tools like ClickUp or other SaaS platforms, the layout will feel familiar, but the options here are specific to account-wide settings that affect your locations, communications, and branding.

Use this tutorial to correctly set your company name, address, time zone, currency, and logo so every location in your GoHighLevel account inherits the right defaults.

Accessing Business Profile in GoHighLevel

Before updating any details, you first need to open the Business Profile area in your agency account.

  1. Log in to your GoHighLevel agency account.
  2. Open the sidebar menu on the left-hand side.
  3. Click on the Settings option at the bottom of the menu.
  4. In the settings sections, choose Business Profile.

The Business Profile screen contains multiple sections that control global account information for GoHighLevel locations.

GoHighLevel General Information Overview

The General Information tab in your Business Profile is where you define the core details for your company. These settings are used across all locations in your GoHighLevel agency unless you override them at the sub-account level.

The main groups you will configure are:

  • Company details
  • Address and contact details
  • Time and locale settings
  • Currency and numbering preferences
  • Branding and logo
  • Additional phone and social details

Setting Company Information in GoHighLevel

The first section is dedicated to your business identity. This ensures all default communications and internal references show the correct company.

  1. Business Name

    Enter your main company or agency name. This is how your brand will appear across GoHighLevel by default.

  2. Website

    Add the primary URL for your business website. Use the full URL including https:// so links work correctly in emails and templates.

Make sure the spelling and capitalization of your company name match what you use publicly, since other parts of GoHighLevel can pull this data into templates and notifications.

Configuring Address and Contact Details

Next, you will fill in your physical address and primary contact information. These fields help keep your GoHighLevel account compliant with communication requirements.

  1. Street Address

    Enter the main street address for your business headquarters or primary office.

  2. City, State/Province, Postal Code

    Fill out all location fields fully. This information can be used in footer content and other system messages.

  3. Country

    Select the correct country from the dropdown list so time zone and other regional defaults work correctly in GoHighLevel.

  4. Phone Number

    Provide your primary business phone number, including area code. This is often shown in communications and can be used as a reference for your team.

Keep this information accurate and up to date so that all locations under your GoHighLevel agency account inherit the correct base details.

GoHighLevel Time Zone and Date Format Settings

Time-related settings in the Business Profile impact how appointments, campaigns, and automations run across your account.

  1. Time Zone

    Choose the default time zone that best matches your primary business operations. This acts as the base time zone for your GoHighLevel locations unless a specific location uses its own time zone.

  2. Date Format

    Select the preferred date format (for example, MM/DD/YYYY or DD/MM/YYYY). This affects how dates are displayed inside the platform.

  3. Time Format

    Choose between a 12-hour or 24-hour time format. Pick the format that matches how your team and clients usually view time.

These settings help keep your scheduling, reporting, and automation activities consistent within GoHighLevel.

GoHighLevel Currency and Number Formatting

If you use the platform for invoicing, payments, or quoting, configuring currency and numeric formats correctly is essential.

  1. Currency

    Select the default currency for your business, such as USD, EUR, GBP, or another supported currency. This currency will show as the default wherever monetary values appear across GoHighLevel, including funnels and invoices.

  2. Currency Symbol Position

    Choose whether the currency symbol appears before or after the number (for example, $100 or 100$), depending on your regional preference.

  3. Number Format

    Select the numeric style for thousands and decimal separators that matches your region, such as 1,000.00 or 1.000,00.

Take a moment to verify these options in GoHighLevel, because they influence how data is displayed in many financial and reporting modules.

Adding Branding and Logo in GoHighLevel

The logo setting in the Business Profile lets you apply basic branding to your account. This logo can be used in several areas of GoHighLevel, especially in client-facing elements.

  1. Upload Logo

    Click the upload or change logo button. Choose a high-quality image file that represents your brand, usually a horizontal or square logo.

  2. Preview the Logo

    After uploading, confirm the preview displays clearly and is not pixelated or cut off.

  3. Save Changes

    Click Save to apply the new logo across your GoHighLevel account.

Using consistent branding helps align your agency appearance when clients interact with assets managed through GoHighLevel.

Additional Contact and Social Details

Depending on the current interface options, you may see extra fields for things like additional phone numbers, fax, or social media profiles.

  • Add any additional phone numbers that are regularly used by your team.
  • Enter links to main social media pages for your business if available.
  • Review all optional fields and complete any that are relevant to your operations.

Completing these fields helps build a more complete profile for your GoHighLevel account, which is especially useful when using templates that reference business information.

Saving and Verifying GoHighLevel Business Profile

Once you have completed all sections of the General Information page, you need to save your settings and verify that everything is correct.

  1. Review All Fields

    Scroll from top to bottom through the Business Profile and confirm the spelling, formatting, and numbers look correct.

  2. Click Save

    Use the Save button at the bottom (or top, if available) of the page to store all changes in GoHighLevel.

  3. Check a Location

    Open one of your sub-accounts or locations and verify that the default details (time zone, currency, business name, and logo) appear as expected.

This quick review ensures every area of GoHighLevel uses accurate business profile information going forward.

Troubleshooting GoHighLevel Business Profile Settings

If your new settings are not showing correctly, or a location displays old data, use these basic troubleshooting tips:

  • Refresh the browser window after saving.
  • Log out and back into GoHighLevel to clear your session.
  • Confirm that a specific location has not overridden default time zone or address values.
  • Check that your logo file meets basic size and format requirements.

If the issue continues, compare your account with the official documentation and reach out to support if needed.

Where to Learn More About GoHighLevel

You can find the original reference material for these Business Profile general information settings directly in the official documentation. Review the full article here: GoHighLevel Business Profile Settings – General Information.

For additional strategy, implementation help, and advanced configuration ideas around GoHighLevel, you can also visit Consultevo for consulting and resources.

Once your Business Profile is configured correctly, you can move on to customizing locations, pipelines, and automations, confident that your GoHighLevel account is using the right global business information.

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