How to Set Up a Call Tracking Number Pool in GoHighLevel
If you manage multiple marketing campaigns in tools like ClickUp and want accurate phone lead attribution, configuring a call tracking number pool inside GoHighLevel is essential. This guide walks you step by step through creating and using a dynamic pool of tracking numbers so calls are properly assigned to the right sessions and ad sources.
A call tracking number pool lets your system dynamically rotate multiple numbers for the same destination, giving you more precise reporting, especially for high-traffic paid campaigns. Follow the instructions below to configure your pool correctly and ensure each incoming call is attributed to the correct visitor.
What Is a Call Tracking Number Pool in GoHighLevel?
In GoHighLevel, a call tracking number pool is a group of unique phone numbers that all forward to a single main business line or destination. Instead of using just one static tracking number, the platform assigns different numbers from the pool to different visitors or sessions.
This approach helps you:
- Measure which marketing sources generate calls
- Improve attribution for PPC and high-volume traffic
- Reduce duplicate or misattributed call records
- Get cleaner reporting on campaigns and ad groups
By setting up a pool, you gain more reliable data on the performance of your campaigns inside GoHighLevel.
Prerequisites for GoHighLevel Call Tracking Pools
Before creating a number pool, make sure you have the following in place:
- An active GoHighLevel account with access to the Phone Numbers section
- Billing enabled so new tracking numbers can be purchased
- The main forwarding or destination number where calls will ultimately ring
- A clear idea of how many simultaneous visitors or calls you expect (to size your pool correctly)
Once these items are ready, you can configure the pool and link it to your campaigns.
Step-by-Step: Create a Call Tracking Number Pool in GoHighLevel
Use the following process to build your pool and associate it with a destination number.
Step 1: Navigate to the Numbers Section in GoHighLevel
- Log in to your GoHighLevel account.
- Go to the Settings area for your sub-account or location.
- Click on Phone Numbers in the left-hand navigation menu.
This page is where you manage all tracking numbers, including individual lines and pools.
Step 2: Start Creating a New Number Pool
- Within the Phone Numbers section, look for the option to add or manage pools.
- Click the button or tab labeled for creating a Number Pool (or similar wording, depending on the current interface).
- Begin a new pool configuration.
You will now be able to define how many tracking numbers your pool will contain and how they will behave.
Step 3: Configure the GoHighLevel Pool Settings
On the pool configuration screen, you will typically set:
- Pool Name: A clear label, such as “Google Ads US Search Pool”.
- Destination Number: The main business or client number where calls will be forwarded.
- Number Quantity: The total amount of tracking numbers to include in the pool.
When deciding how many numbers to add, consider:
- Your average number of concurrent website visitors from paid campaigns
- Your expected call volume during peak hours
- The level of attribution detail you need for your reporting
Setting the right quantity helps avoid reuse conflicts where the same tracking number is assigned too quickly to different visitors.
Step 4: Choose Area Codes and Buy Pool Numbers
- Select the country where you want your pool numbers to be provisioned.
- Choose preferred area codes or geographic regions that match your audience.
- Search for available numbers that fit your criteria.
- Confirm and purchase the required quantity to populate your GoHighLevel pool.
Once purchased, these numbers will all be organized under the pool configuration and will forward to your specified destination line.
Step 5: Review and Save the GoHighLevel Pool
- Double-check the destination number for accuracy.
- Verify the number quantity and area code selections.
- Confirm any additional options, such as call recording preferences, if available in your interface.
- Click Save or Create Pool to finalize the setup.
Your number pool is now active and ready to be linked with tracking scripts or campaigns.
How to Use Your GoHighLevel Call Tracking Number Pool
After creating the pool, you can integrate it with your website and campaigns so that visitors see a dynamically assigned number.
Connect the Pool to Your Website or Funnel
Depending on your current setup, you might:
- Use the GoHighLevel tracking script on your website or funnels
- Implement dynamic number insertion on landing pages
- Configure tracking templates for specific ad platforms
The idea is that each visitor session is matched to one tracking number from the pool, ensuring accurate call attribution.
Map the Pool to Specific Campaigns
You can align your pool with certain traffic sources, for example:
- Google Ads search campaigns
- Facebook or Instagram ad sets
- High-volume retargeting campaigns
By dedicating a GoHighLevel call tracking number pool to a particular group of campaigns, your reporting clearly shows which sources produce the most valuable calls.
Best Practices for Managing GoHighLevel Number Pools
To maintain accurate reporting and avoid issues, follow these management tips:
- Right-size the pool: If you notice frequent reuse, increase the number of tracking lines.
- Monitor call logs: Review call records regularly to validate attribution.
- Align time zones: Ensure reporting matches your client’s local time.
- Standardize naming: Use consistent naming conventions for pools across accounts.
Regular maintenance keeps your GoHighLevel implementation reliable and easier to scale as you add more campaigns.
Troubleshooting Common GoHighLevel Pool Issues
If your call tracking number pool is not behaving as expected, consider these checks:
- Confirm the destination number is active and can receive calls.
- Verify that the tracking script is correctly installed on all relevant pages.
- Ensure the pool was saved and that numbers are successfully purchased and assigned.
- Check whether simultaneous traffic has grown and if the pool size should be increased.
If problems persist, review the official documentation at this GoHighLevel support article for interface-specific screenshots and any recent changes.
Where to Learn More Beyond GoHighLevel Pools
Optimizing call tracking is just one part of building a strong marketing operations stack. For broader strategy, CRM workflows, and automation guidance, you can explore additional resources and implementation support from agencies that specialize in systems like Consultevo.
By correctly setting up a call tracking number pool in GoHighLevel and following the best practices above, you will gain more accurate call attribution, better campaign insights, and a stronger foundation for scaling your lead generation efforts.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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