GoHighLevel Campaign Registration Guide

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GoHighLevel Campaign Registration Step-by-Step Guide

If you are moving messaging workflows from tools like ClickUp into a more robust communications platform, understanding how to complete GoHighLevel campaign registration is essential. This guide explains the full process so your SMS and MMS traffic stays compliant and delivers reliably.

The registration flow involves three main parts: creating your brand profile, submitting your messaging use case, and linking phone numbers to your approved campaign. Follow the steps below to avoid rejections and costly delays.

What Is GoHighLevel Campaign Registration?

Carriers in the United States require businesses that send application-to-person (A2P) SMS and MMS through 10DLC numbers to register their brand and messaging campaigns. GoHighLevel uses this ecosystem so that your messages are associated with a verified business and a clearly defined use case.

Without registration, your messages may be blocked, filtered, or heavily rate-limited. Proper setup helps you:

  • Improve deliverability to mobile carriers
  • Reduce filtering and spam classifications
  • Stay compliant with A2P 10DLC requirements
  • Protect your business reputation and customer trust

The process takes place inside your account, and you should gather your legal business details before starting.

Prerequisites Before Using GoHighLevel Registration

Before you start the GoHighLevel campaign registration flow, make sure you have:

  • Legal business name exactly as it appears on tax records
  • Registered business address and country
  • Business type (e.g., LLC, corporation, sole proprietorship)
  • Tax ID, EIN, or equivalent identifier, depending on your region
  • Website URL and support contact information

Having accurate information ready speeds up the process and reduces the chance of your brand being rejected or delayed.

Step 1: Access the GoHighLevel Campaign Registration Area

To begin, you must locate the A2P 10DLC registration controls in your account. Depending on your setup and permissions, this can usually be found in the phone or messaging configuration section of your settings.

  1. Log in to your account as an administrator.
  2. Navigate to the main settings panel.
  3. Open the section related to phone numbers, Twilio, or messaging.
  4. Look for the A2P 10DLC or campaign registration option to start the workflow.

If you are an agency user, you may need to configure this at the agency level so that sub-accounts can inherit the correct setup.

Step 2: Create and Submit Your Brand in GoHighLevel

The next step is to register your brand. This is your business profile in the A2P ecosystem and must match your official documentation.

Required Brand Information in GoHighLevel

When you open the brand registration form, provide the following information carefully:

  • Legal business name (no trade names or nicknames)
  • DBA name, if you operate under a different public name
  • Business type and tax classification
  • Tax ID or EIN where applicable
  • Registered business address and phone number
  • Website URL reflecting your products or services

Ensure that your website clearly shows your brand, contact details, and what you send via SMS and MMS. Incomplete or inconsistent information is a leading cause of brand registration failures.

Tips to Avoid Brand Rejection

  • Match your legal name exactly as it appears on official tax records.
  • Use a business email domain rather than a free email provider when possible.
  • Confirm that your website is live, secure, and clearly related to your messaging content.
  • Avoid placeholder or under-construction pages, which can delay approval.

Once you submit the brand details, the status may remain pending while it is reviewed. Check back periodically to see when it is verified.

Step 3: Create a Messaging Campaign in GoHighLevel

After your brand is verified, you can register a messaging campaign. This defines the type of messages you will send through the platform.

Choose the Correct Campaign Use Case

Inside the campaign section, select a use case that best matches your messaging. Common categories include:

  • Marketing promotions and offers
  • Transactional notifications (orders, appointments, reminders)
  • Authentication and security codes
  • Customer care and support conversations

Choosing the wrong use case can lead to higher filtering or even suspension, so be as accurate as possible.

Describe Your Messaging Content and Flow

During GoHighLevel campaign setup, you will be asked to describe what you plan to send and how recipients opt in. Provide:

  • Sample messages that accurately represent your real content
  • Opt-in methods (web forms, in-person forms, keywords, checkboxes)
  • How customers can opt out (STOP, UNSUBSCRIBE, or similar keywords)
  • How customers can request help (HELP keyword or support contact details)

Your samples should include clear opt-out language, such as “Reply STOP to unsubscribe,” and must not promise content that you do not actually send.

Step 4: Register Phone Numbers to Your GoHighLevel Campaign

Once your campaign is created and approved, you must attach phone numbers to it so that traffic is recognized as compliant A2P 10DLC messaging.

  1. Open the phone number configuration area.
  2. Select the number or numbers you want to use for A2P messaging.
  3. Assign each number to the approved campaign.
  4. Save the configuration and confirm status once provisioning completes.

Only numbers associated with an approved campaign should be used for messaging that falls under that use case. Sending unregistered traffic can cause blocking or account-level penalties.

Step 5: Monitor Your GoHighLevel Campaign Status and Compliance

After registration, you should regularly review your campaign status and message performance. The platform may show metrics and alerts related to deliverability and compliance.

  • Check for carrier or ecosystem feedback on your campaign.
  • Monitor message error rates and filtering.
  • Update campaign details if your use case or business information changes.
  • Avoid sudden spikes in volume that do not match your normal pattern.

Ongoing compliance helps prevent long-term deliverability issues and supports consistent communication with your contacts.

Common GoHighLevel Campaign Registration FAQs

How long does approval take?

Approval times vary based on the verification system and carrier responses. In many cases, brand and campaign review can complete within a few business days, but more complex cases or mismatched information may take longer.

What if my brand or campaign is rejected?

If your GoHighLevel brand or campaign is rejected, review the error message or reason provided. Typical causes include incorrect legal information, inactive websites, or unclear messaging descriptions. Correct the issues and resubmit. Keeping thorough documentation on your business registration and website can speed up this process.

Can I have multiple campaigns for one brand?

A single verified brand can support multiple campaigns if you have distinct use cases, such as separate transactional notifications and promotional campaigns. Each campaign will need its own description, sample messages, and compliance details.

Best Practices for GoHighLevel Messaging Compliance

To maintain strong compliance and protect your account, follow these best practices consistently:

  • Obtain explicit consent before sending any marketing messages.
  • Include opt-out instructions in your initial and recurring messages.
  • Honor STOP and unsubscribe requests immediately.
  • Send only content that matches your registered campaign use case.
  • Keep accurate records of how contacts opted in.

Adhering to these standards keeps your SMS program aligned with carrier expectations and helps sustain long-term messaging success.

Additional Resources for GoHighLevel Users

For further technical details and the latest updates on campaign registration, review the official documentation at this GoHighLevel campaign registration guide. It includes current screenshots, changes in carrier policy, and any new requirements you may need to follow.

If you need strategic help implementing compliant messaging workflows, you can also consult specialists who work extensively with marketing automation platforms. For example, Consultevo provides consulting and implementation services focused on automation, optimization, and performance.

By carefully following the steps in this guide, keeping your business information accurate, and monitoring your message performance, you can complete GoHighLevel campaign registration with confidence and maintain reliable, compliant messaging for your organization.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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