Change WhatsApp Name in GoHighLevel

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How to Change Your WhatsApp Business Display Name in GoHighLevel

If you use ClickUp to track tasks and GoHighLevel to manage client communication, you may eventually need to update your WhatsApp Business display name. This guide walks you through every step required inside GoHighLevel so you can successfully request a new name, understand Meta’s review process, and avoid common approval issues.

The instructions below are based on the official HighLevel help documentation and apply to WhatsApp Business Accounts connected through GoHighLevel.

Before You Change the Name in GoHighLevel

Before you submit a new display name request in GoHighLevel, you must meet Meta’s WhatsApp Business guidelines. Changing the name is not just a cosmetic edit; the new name is reviewed and approved by Meta.

Key Requirements for WhatsApp Display Names

When preparing your new name in GoHighLevel, make sure it complies with these rules:

  • The display name must represent your business or brand accurately.
  • It should match your business presence on your website, social media, or storefront.
  • No misleading or deceptive wording is allowed.
  • Avoid using generic terms alone (for example, “Shoes” or “Marketing”).
  • Do not include special characters or emojis unless they are part of your registered brand.

If your new name does not meet these standards, it may be rejected by Meta and you will not see it approved in GoHighLevel.

How to Access WhatsApp Settings in GoHighLevel

To begin the process, you must open the WhatsApp Business settings inside your GoHighLevel account. Follow these steps:

  1. Log in to your GoHighLevel account with the appropriate admin permissions.
  2. Navigate to the Settings area from the left-hand menu.
  3. Locate and click on the WhatsApp or WhatsApp Business section, depending on how it appears in your account.

Once inside the WhatsApp section, you will see your connected WhatsApp Business profiles and their current display names.

Step-by-Step: Change Your WhatsApp Display Name in GoHighLevel

Use the following procedure to request an updated display name through GoHighLevel.

Step 1: Select the Correct WhatsApp Business Account

If you have multiple numbers or profiles connected in GoHighLevel, first confirm that you are editing the correct one.

  1. In the WhatsApp section, find the list of WhatsApp Business profiles.
  2. Identify the phone number or profile whose display name you want to change.
  3. Click on that profile to open its configuration details.

Double-check the phone number and business details so you do not accidentally request a name change for the wrong account in GoHighLevel.

Step 2: Open the Display Name Edit Option

Inside the selected WhatsApp profile, you will see the current display name along with other account data.

  1. Look for the field labeled Display Name or similar.
  2. Click the Edit or pencil icon next to the current display name.

This opens the area where you can add your new WhatsApp Business display name within GoHighLevel.

Step 3: Enter Your New Display Name

Now you can type in the new name that you want to show to your WhatsApp contacts.

  1. Type the updated business name exactly as you want it to appear to customers.
  2. Ensure it matches your brand usage on your website or public profiles.
  3. Check spelling, capitalization, and spacing carefully.

Remember that this name will go through Meta’s review, so it must follow the naming rules described earlier. A compliant name increases the chances of a fast approval through GoHighLevel.

Step 4: Save and Submit for Meta Review

After you enter the new display name, you must save your changes so the request can be sent from GoHighLevel to WhatsApp (Meta) for review.

  1. Click Save, Update, or the equivalent button in the profile window.
  2. The new display name will then be submitted to Meta for approval.

Once submitted, you cannot force an instant update from GoHighLevel. The final decision and timing are controlled by Meta’s review team.

Understanding Review Status in GoHighLevel

After submitting your new display name, GoHighLevel reflects the status returned by Meta. It is essential to know how to read these statuses so you understand what is happening with your request.

Common Display Name Statuses

You may see one of the following statuses next to your WhatsApp Business display name in GoHighLevel:

  • Pending – The request has been sent to Meta and is waiting for review.
  • Approved – Meta has accepted the new display name; it should now show to your contacts.
  • Rejected – The request did not pass Meta’s guidelines. You will need to update the name and re-submit.

If the status is Rejected, check your name against the official naming requirements and adjust it accordingly before trying again in GoHighLevel.

Troubleshooting Display Name Changes in GoHighLevel

Sometimes, even when the process is followed correctly, your new display name may not appear as expected. The following guidance can help you troubleshoot inside GoHighLevel.

When the New Name Is Approved but Not Visible

If GoHighLevel shows the status as Approved but contacts still see the old name, consider the following:

  • WhatsApp caching can delay visible changes on some devices.
  • Ask contacts to close and reopen WhatsApp, or wait several hours.
  • Verify that the correct profile and number are in use inside GoHighLevel.

If the issue continues, compare the setup against the original documentation from HighLevel to confirm nothing was missed.

When the Name Is Rejected by Meta

If Meta rejects your new display name, review the typical reasons:

  • The name is too generic or not clearly tied to your business.
  • The name uses special characters, symbols, or formatting that is not brand-appropriate.
  • The name does not match the brand identity shown on your website or social pages.

Adjust the name to match your real-world branding more closely, then repeat the change request process in GoHighLevel.

Best Practices for WhatsApp Names in GoHighLevel

To minimize delays and ensure smooth approval when working inside GoHighLevel, keep these best practices in mind:

  • Keep the display name short, clear, and brand-focused.
  • Use the same or very similar name across your website, invoices, and social profiles.
  • Avoid using location names alone; include your business branding together with locations if needed.
  • Document your chosen name and approval date for your internal records or project tools like ClickUp.

Official Reference for GoHighLevel WhatsApp Setup

For the most up-to-date and detailed technical notes on how WhatsApp Business display names are handled through the HighLevel platform, consult the official help documentation:

You can also find additional strategy resources and implementation support related to funnels, automation, and GoHighLevel configuration at Consultevo, which focuses on leveraging CRM and marketing tools effectively.

Summary: Managing WhatsApp Display Names in GoHighLevel

Changing your WhatsApp Business display name through GoHighLevel is a straightforward process, but it depends on Meta’s approval. By following the steps in this guide, aligning your name with your real-world branding, and watching the status updates shown in GoHighLevel, you can keep your WhatsApp presence consistent with your overall business identity.

Use this process whenever your brand name changes, you undergo a rebrand, or you need to clarify how your company appears to WhatsApp contacts managed via GoHighLevel.

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