How to Build Check-In Loop Campaigns in GoHighLevel

Check-in loop campaigns in GoHighLevel are a powerful way to keep leads and customers engaged without constant manual follow-up. While many teams organize their strategy in ClickUp or similar project tools, the real automation engine runs inside GoHighLevel. This guide walks you step by step through building a fully automated check-in loop campaign so you can create recurring reminders, restart conversations, and improve long-term engagement.

By the end of this tutorial, you will know exactly how to structure your campaigns, what settings to use, and how to avoid common pitfalls when building check-in loops.

What Is a GoHighLevel Check-In Loop Campaign?

A check-in loop campaign in GoHighLevel is an automated sequence that repeatedly checks in with a contact until they respond or perform a desired action. It is typically used for:

• Following up with inactive leads over time
• Checking in with existing clients for reviews or feedback
• Re-engaging contacts who have stopped replying
• Sending gentle reminders until a goal is met

The core concept is simple: the contact enters the campaign, receives periodic messages, and then either stays in the loop or exits based on their actions.

Core Components of a GoHighLevel Check-In Loop

Before creating the actual automation, it helps to understand the essential components inside GoHighLevel that make a check-in loop work:

• Campaign – The main container where your sequence of messages and rules live.
• Events – Each text, email, or task step that will be executed at a specific time.
• Wait timers – Delays between events so you do not overwhelm contacts.
• Restart or loop logic – Conditions that move a contact back to the beginning of the sequence.
• Stop conditions – Rules that remove a contact from the loop once they have replied or completed the goal.

With these elements combined strategically, GoHighLevel can run long-term follow-up with very little manual work.

Planning Your GoHighLevel Check-In Loop Strategy

Before you build anything inside GoHighLevel, map out the strategy you want your loop to follow. Consider the following questions:

• How often should you check in with the contact? (e.g., every 7, 14, or 30 days)
• What channel will you use: SMS, email, or both?
• What specific action should remove someone from the loop? (reply, appointment booked, payment, etc.)
• How long should the loop continue if there is no response?

Documenting these answers makes the build process smoother and easier to manage at scale.

Step-by-Step: Building a Check-In Loop in GoHighLevel

Follow these steps to create a basic yet effective check-in loop campaign in GoHighLevel.

Step 1: Create a New GoHighLevel Campaign

1. In your GoHighLevel account, navigate to Marketing > Campaigns.
2. Click Create Campaign.
3. Give your campaign a clear name such as Check-In Loop – Inactive Leads.
4. Assign it to the appropriate sub-account if needed.

Clear naming makes it easy to distinguish this loop from one-off campaigns or other automation flows.

Step 2: Configure General Campaign Settings in GoHighLevel

Within the new GoHighLevel campaign, configure the core settings:

• Campaign Status: Keep it in draft while building.
• Allow Multiple: Decide whether contacts can re-enter the campaign. For a loop, you often want this enabled so the same contact can restart based on your logic.
• Auto-Stop on Response: Enable this if you want the loop to stop automatically when a contact replies via SMS or email.
• Time Window: Set sending hours so messages only go out during your preferred time range and days of the week.

These configuration choices control how persistent and intelligent your check-in loop will feel to your contacts.

Step 3: Add the First Outreach Message

1. Click Add Event in the campaign builder.
2. Select the channel (e.g., SMS or Email).
3. Set the delay to 0 minutes or an initial delay, depending on when you want the first outreach to happen.
4. Write a concise, friendly message such as:
   “Hey {{contact.first_name}}, just checking in to see if you still need help with [service]. Reply YES if you do, or NO if not.”

The first message should be simple and easy to respond to so that your GoHighLevel loop can quickly identify engaged contacts.

Step 4: Insert Wait Timers Between Check-Ins

To avoid overwhelming contacts, you need delays between each follow-up inside your GoHighLevel sequence.

1. Add a new Wait or Delay step after the first message.
2. Set the delay based on your strategy (e.g., 7 days).
3. After the delay, add another SMS or email event with a slightly different message, for example:
   “Just wanted to follow up and see if you had any questions. Reply with a quick update when you can.”

Repeat this pattern for as many check-ins as you want in a single loop cycle.

Step 5: Configure Loop or Restart Logic in GoHighLevel

The defining feature of a check-in loop is that contacts are re-entered into the sequence if they do not respond or take the desired action.

Common ways to simulate loop behavior in GoHighLevel include:

• Using a separate trigger that re-adds a contact to the campaign when they are tagged or when a custom field changes.
• Scheduling a final event that applies a tag such as “Re-Enter Check-In Loop”. A trigger then listens for that tag and re-enrolls the contact at the beginning of the campaign.
• Leveraging campaign re-entry by enabling Allow Multiple and using triggers to add the contact back after a set period.

Choose the method that best fits your account structure and other automations.

Step 6: Define Clear Stop Conditions

Without proper stop conditions, a check-in loop could annoy contacts. Inside GoHighLevel, make sure you define when the loop should end:

• Enable Stop on Response for SMS/email.
• Create triggers that remove contacts from the campaign if they book an appointment, make a purchase, or reach your success milestone.
• Optionally, include a final message such as:
  “We haven’t heard back, so we’ll pause check-ins for now. Reply at any time if you’d like to reconnect.”

These rules keep your GoHighLevel automations respectful and compliant.

Testing and Optimizing Your GoHighLevel Check-In Loop

Once your campaign is built, always test before going live:

1. Add yourself as a contact and manually enroll in the campaign.
2. Verify that delays, messages, and stop conditions behave as expected.
3. Test different scenarios: no response, positive response, negative response, and action completion.
4. Monitor the campaign reporting in GoHighLevel to see open rates, reply rates, and drop-off points.

Use this data to optimize:

• Adjust time delays between check-ins.
• Improve subject lines and message copy.
• Refine your stop conditions and re-entry logic.

Best Practices for GoHighLevel Check-In Campaigns

To keep your loop performing well over time, follow these tips:

• Stay compliant with local SMS, email, and data regulations.
• Keep messages short and clear with a single call to action.
• Use personalization tokens such as name and previous activity.
• Segment your lists so that different audiences get appropriate check-in messages.
• Review regularly and update your GoHighLevel copy based on performance.

Additional GoHighLevel Resources

For deeper technical details and original platform instructions, you can review the official documentation about check-in loop campaigns directly on the GoHighLevel help center: How to build check-in loop campaigns.

If you need strategic guidance on building scalable automations, funnel structures, or CRM workflows beyond this tutorial, visit Consultevo for expert support and implementation services.

With a well-designed check-in loop automation running in GoHighLevel, your business can maintain consistent outreach, recover dormant leads, and nurture long-term relationships with minimal manual follow-up.

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