How to Run Chiropractic Ad Campaigns With GoHighLevel

Running profitable chiropractic campaigns is easier when your systems work together like ClickUp task management and GoHighLevel automation. This step-by-step guide shows you how to turn ad spend into real patients walking through your doors using a proven framework from the original Chiropractic Ad Dollars Adjusted strategy.

The process focuses on four essentials: targeting the right audience, using a compelling patient-focused offer, following up automatically, and tracking what actually generates appointments and revenue.

Step 1: Clarify Your Offer Before Using GoHighLevel

Before you build any funnels or automations in GoHighLevel, you need a simple, clear chiropractic offer that solves a visible problem for your ideal patient.

Based on the original campaign framework, successful chiropractic offers typically:

Address a specific pain point (back pain, sciatica, neck pain, headaches, injury, etc.).
Include a low-risk entry point (discounted exam, first visit, or assessment).
Highlight what’s included (consultation, X-rays if needed, report of findings, and first adjustment where appropriate).
Clearly communicate the regular cost versus the promo price.

Write this down before you log into any tools. Your funnel and GoHighLevel workflows will be built around this promise.

Step 2: Map the Patient Journey Powered by GoHighLevel

Next, design the flow from ad click to long-term patient. This journey is what GoHighLevel will automate for you.

A typical campaign journey looks like this:

Prospect sees a Facebook or Instagram ad.
Prospect clicks the ad and lands on a dedicated chiropractic landing page.
They submit their information to claim the offer.
They receive instant confirmation and instructions.
Automated texts and emails nurture them to schedule.
Your team confirms and completes the appointment.
Post-visit sequences encourage care plan acceptance and referrals.

Draw this journey on paper or in a planning tool so you know exactly where GoHighLevel will handle forms, funnels, calendars, and follow-up.

Step 3: Build the Chiropractic Funnel Inside GoHighLevel

Now translate the mapped journey into a live, conversion-ready funnel inside GoHighLevel.

3.1 Create a Dedicated Landing Page in GoHighLevel

Use the funnel builder to create a focused page that matches your ad’s promise.

Key elements to include:

A clear headline that repeats the offer.
Short, benefit-driven copy highlighting relief and results.
Bullet points describing exactly what is included in the visit.
Social proof such as testimonials or star ratings where allowed.
A simple form to collect name, phone, and email.
A strong call to action button (e.g., “Claim Your New Patient Offer”).

Avoid distractions like extra navigation. The only goal of this GoHighLevel funnel step is to collect the lead.

3.2 Add an Opt-In Form and Thank-You Page

Inside the same GoHighLevel funnel, configure:

Opt-in form: Connect it to your contact list and tag new leads (e.g., “Chiro New Patient Offer”).
Thank-you page: Confirm that their request was received, restate the offer, and clearly tell them the next step, such as “Watch your phone for a text to schedule.”

This sets expectations and primes them to respond to your automated messages.

Step 4: Set Up Automated Follow-Up in GoHighLevel

Most chiropractic revenue is lost between the moment someone opts in and the moment they actually book. This is where GoHighLevel becomes critical.

4.1 Build a New Patient Workflow

Create a workflow in GoHighLevel that triggers whenever the funnel form is submitted.

A basic sequence can include:

Instant SMS: Thank them for requesting the offer and ask for preferred appointment times.
Instant email: Recap what they claimed and introduce the doctor or practice.
Reminder SMS: If they haven’t replied in a few hours, send a soft follow-up.
Day 1–3 follow-ups: Mix emails and texts with helpful tips and gentle booking prompts.

Use clear, conversational language and keep each message focused on getting the patient to choose a time.

4.2 Connect Calendars and Confirmation Messages

Integrate your practice calendar with GoHighLevel so prospects can book directly.

Then add:

Automatic confirmation SMS and email when an appointment is scheduled.
Reminder messages 24 hours and 2–3 hours before the visit.
Optional pre-visit instructions (parking, what to wear, what to bring).

This reduces no-shows and ensures your ads translate into real visits.

Step 5: Track Campaign Performance With GoHighLevel

To know if your chiropractic ad dollars are truly adjusted for profit, you must measure what matters.

Use GoHighLevel to track:

Number of leads: How many new contacts are created from the campaign.
Booking rate: Leads who schedule an appointment.
Show rate: Booked patients who actually show up.
Care plan acceptance: New patients who commit beyond the first visit.
Revenue per lead: Total revenue generated divided by total leads.

These numbers allow you to dial in your ads, funnel, and messaging, instead of guessing.

Step 6: Optimize Your Chiropractic Campaign Over Time

Once your funnel and automations are operating inside GoHighLevel, improvement becomes an ongoing process rather than a one-time build.

Focus on small, controlled tests such as:

Adjusting headlines on the landing page.
Changing the first follow-up SMS script.
Adding more social proof, such as case examples.
Testing different images or angles in your ads that lead into the GoHighLevel funnel.

Always change one variable at a time so you know what truly moved the needle.

Additional Resources for GoHighLevel Users

For deeper technical configuration, you can reference the original help article that inspired this guide, Chiropractic Ad Dollars Adjusted: How to Run Campaigns That Actually Bring Patients Through Your Door. It provides context on how to think about chiropractic campaign strategy and implementation.

If you need expert help implementing or scaling this type of system, you can also consult specialists at Consultevo for done-for-you or done-with-you GoHighLevel setups tailored to chiropractic practices.

Putting Your GoHighLevel Chiropractic System Into Action

With a clear offer, mapped patient journey, focused funnel, and automated follow-up in GoHighLevel, your chiropractic practice can transform ad spend into predictable, trackable new patient flows.

Start with one campaign, follow the sequence outlined here, and refine your messaging based on the data. Over time, this system will help you stabilize lead flow, reduce wasted ad dollars, and build a consistent pipeline of patients coming through your door.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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