How to Grow a Chiropractic Practice with GoHighLevel

ClickUp may help you manage projects, but GoHighLevel is uniquely built to attract, capture, and convert more patients online for your chiropractic practice. This step-by-step guide shows you how to use the platform’s funnels, automations, and reputation tools to consistently turn website visitors into booked appointments.

The process follows a simple framework: drive traffic, capture leads, nurture prospects, and convert them into long-term patients using repeatable systems.

Step 1: Plan Your GoHighLevel Patient Funnel Strategy

Before building anything inside GoHighLevel, clarify how new patients will move from awareness to booking.

• Define your ideal patient: pain type, age, location, and primary concerns.
• Choose a core offer: new patient exam, consultation, or adjustment special.
• Map the journey: ad or search → landing page → form → confirmation → follow-up sequence → appointment.

Having this strategy first will help you configure each GoHighLevel tool with a clear goal: more scheduled visits.

Step 2: Build a High-Converting GoHighLevel Funnel

Use the funnel builder in GoHighLevel to create a focused path that turns visitors into leads.

Create a dedicated chiropractic landing page

1. Log in to your GoHighLevel account.
2. Open the Funnels section and create a new funnel.
3. Add a landing page step focused on one main service or offer.

Essential landing page elements:

• Clear headline highlighting the main benefit for patients.
• Short explanation of your chiropractic approach.
• Bullet list of conditions you help with (back pain, neck pain, headaches, etc.).
• Prominent call-to-action button linked to a form or booking page.

Add an opt-in and thank-you step in GoHighLevel

1. Create a form inside GoHighLevel asking for name, email, and phone number.
2. Embed the form on the landing page.
3. Set up a thank-you page step to confirm submission and explain the next steps.

Your funnel should make it obvious what the visitor gets and how to claim it, minimizing distractions and navigation links that pull them away.

Step 3: Capture Leads Automatically with GoHighLevel Forms

Chiropractors need consistent new leads. GoHighLevel forms allow you to capture and organize contact data without manual work.

Configure smart intake forms in GoHighLevel

1. Go to the Forms section and create a new form.
2. Add key fields such as name, email, phone, preferred appointment time, and primary complaint.
3. Use short, simple labels so patients can submit quickly from mobile devices.

Best practices for chiropractic forms:

• Keep them short to reduce friction.
• Use a progress bar for multi-step forms if needed.
• Include consent checkboxes for SMS and email follow-up.

Route form submissions into GoHighLevel pipelines

After creating the form, connect it to your pipeline:

1. Set the form to create a new contact record inside GoHighLevel.
2. Assign each new contact to a pipeline stage, such as “New Lead.”
3. Add a tag like “Chiropractic Lead” to help with segmentation.

This ensures every new patient inquiry is captured, organized, and ready for automated follow-up.

Step 4: Automate Follow-Up with GoHighLevel Workflows

Quick, consistent follow-up greatly increases the chance that a lead will book an appointment. GoHighLevel workflows automate this process.

Build an immediate response sequence in GoHighLevel

1. Open the Automation or Workflows area.
2. Create a new workflow triggered when a form is submitted.
3. Add an immediate SMS thanking the patient for inquiring and offering the next available appointment options.
4. Follow with an email confirming that someone from the office will call shortly.

Key elements of an effective chiropractic follow-up sequence:

• Immediate SMS message with a friendly tone.
• Helpful email with your address, parking details, and what to expect.
• Optional voicemail drop reminding them of your new patient offer.

Use GoHighLevel to prevent no-shows

Once a patient books, continue to use automations:

1. Trigger a confirmation message when an appointment is scheduled.
2. Send reminder SMS and email 24 hours and 2 hours before the visit.
3. Offer an easy way to reschedule, reducing last-minute cancellations.

Using GoHighLevel this way helps keep your schedule full and your staff focused on in-clinic care instead of constant phone calls.

Step 5: Grow Reviews and Reputation with GoHighLevel

Positive online reviews are crucial for chiropractic practices. GoHighLevel includes tools to streamline review collection after each visit.

Set up automated review requests in GoHighLevel

1. Create a workflow triggered after an appointment status changes to “Completed.”
2. Send a thank-you SMS with a direct review link to your preferred platform.
3. Follow up with an email if the review has not been left within a few days.

Tips for maximizing reviews:

• Send requests promptly, while the visit is fresh in the patient’s mind.
• Provide a single, simple link to your main review profile.
• Thank patients again if they submit feedback.

As your review count grows, more people will choose your clinic after searching online, feeding new leads back into your GoHighLevel systems.

Step 6: Track Chiropractic Marketing Results in GoHighLevel

Monitoring performance helps you refine your strategy and invest in what works best.

Use GoHighLevel reporting to understand ROI

1. Review funnel statistics to see which pages convert best.
2. Monitor pipeline stages to track how many leads become booked patients.
3. Check campaign-level metrics for emails, SMS, and other touchpoints.

Important data points for chiropractors:

• Cost per lead and cost per new patient (if linked to ad data).
• Show-up rate for new patient appointments.
• Average time from first inquiry to first visit.

With these insights, you can adjust your GoHighLevel funnels, messages, and offers to increase conversions over time.

Additional Resources for Implementing GoHighLevel

To see the original framework this article is based on, review the official guide on how chiropractors can attract, capture, and convert more patients online at this resource.

If you prefer expert help setting up your GoHighLevel systems, you can work with implementation and strategy specialists at Consultevo, who focus on building conversion-optimized funnels and automations for service businesses.

Putting Your GoHighLevel Chiropractic System into Action

By combining a targeted funnel, streamlined intake forms, automated follow-up, and systematic review collection, GoHighLevel can become the backbone of your chiropractic marketing. Start with one service-specific funnel, connect it to simple workflows, and measure your results each week.

As you refine each element, your practice will attract more qualified prospects, convert a higher percentage into paying patients, and reduce the manual workload on your team.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`