How to Launch a Cleaning Business with GoHighLevel

If you run a cleaning or maintenance service and currently track jobs in ClickUp, spreadsheets, or on paper, learning to use GoHighLevel will let you centralize leads, automate follow-ups, and book more jobs with less effort. This step-by-step guide shows you exactly how to implement the Cleaning & Maintenance Getting Started Playbook.

The process below is based on the official playbook for service businesses and walks you through the five core power moves to attract clients quickly and predictably.

Step 1: Activate the Cleaning Playbook in GoHighLevel

Begin by activating the Cleaning & Maintenance Business Getting Started Playbook inside your GoHighLevel account. This prebuilt framework is designed specifically for cleaning companies that want to attract and close more local clients.

1. Log in to your GoHighLevel account.

2. Navigate to the playbooks or templates section.

3. Locate the Cleaning & Maintenance Business Getting Started Playbook.

4. Click to activate or import it into your chosen sub-account.

Once it is active, you will see a complete set of assets: funnels, pipelines, forms, triggers, and automations tailored to cleaning services such as residential cleaning, commercial cleaning, and maintenance plans.

Step 2: Configure Your GoHighLevel Cleaning Funnel

The playbook includes a ready-made lead generation funnel designed to convert visitors into booked cleaning appointments. Configure it before you drive traffic.

Customize Your GoHighLevel Pages

1. Open the funnel pages included with the playbook.

2. Update the branding with your logo, brand colors, and images of your cleaning work.

3. Edit headline and copy to match your exact services (e.g., move-out cleaning, office cleaning, recurring home cleaning).

4. Ensure your primary call-to-action is clear, such as “Get a Free Cleaning Quote” or “Book a Walkthrough.”

Optimize the Lead Capture Form in GoHighLevel

The funnel includes a form made specifically for cleaning leads.

• Confirm you are collecting essential fields: name, phone, email, property type, number of rooms, and preferred date.

• Add an optional field for budget or service frequency if needed.

• Set a clear success message that tells leads what happens next (for example, “We will text you within 15 minutes to confirm details”).

Save and test the entire funnel by submitting a test lead to confirm it flows into your pipeline and triggers automation correctly.

Step 3: Build Your Cleaning Sales Pipeline in GoHighLevel

The playbook includes a pipeline tailored to the cleaning and maintenance sales process. This ensures you always know the status of every lead.

Set Up Pipeline Stages in GoHighLevel

Review and adjust stages so they reflect your exact workflow. Typical stages include:

• New Lead

• Contacted

• Quote Sent

• Scheduled Cleaning

• Completed

• Follow-Up / Upsell

Rename stages if necessary so your team clearly understands what must be done at each step.

Use Automations to Move Deals in GoHighLevel

The playbook provides automations that move opportunities through your pipeline automatically. To enable them:

1. Open the triggers linked to the cleaning playbook.

2. Confirm rules that move leads to “Contacted” once a text or call is made.

3. Ensure an opportunity moves to “Quote Sent” when you send an estimate email or SMS.

4. Set automations that move leads to “Scheduled Cleaning” after a calendar booking is created.

Always test each trigger with a sample contact to confirm that opportunities land in the correct stage and that notifications reach you or your staff on time.

Step 4: Launch Follow-Up and Nurture Campaigns in GoHighLevel

Consistent follow-up is critical in a competitive cleaning market. The GoHighLevel playbook includes prewritten workflows so you never forget to follow up with leads.

Activate Speed-to-Lead Workflows in GoHighLevel

The goal is to contact every new lead in minutes, not hours.

1. Open the “new lead” workflow included in the playbook.

2. Confirm that a welcome SMS is sent instantly after form submission.

3. Enable follow-up tasks or calls for your team if the lead does not respond within a set timeframe, such as 10–15 minutes.

4. Add an internal notification so your staff receives an email or SMS when a new lead arrives.

Set Up Long-Term Nurture in GoHighLevel

The playbook also provides ongoing nurture sequences to revive cold leads and promote recurring cleaning packages.

• Review the email and SMS messages included.

• Update the content to include your city, service area, and unique offers.

• Set appropriate delays between messages (for example, 2–4 days apart for a short sequence, or weekly for long-term nurture).

• Include strong calls-to-action like “Reply YES to schedule your next cleaning.”

Use the built-in analytics to track open rates, reply rates, and booked jobs, and then refine subject lines and messages for better performance.

Step 5: Use GoHighLevel to Request Reviews and Referrals

Reviews drive trust and bookings for local cleaning businesses. The playbook includes automation that prompts satisfied customers to leave reviews and send referrals.

Automate Review Requests in GoHighLevel

1. Open the post-job workflow in your account.

2. Set the trigger so the workflow starts when an opportunity is moved to “Completed.”

3. Customize the SMS or email asking for a review on your preferred platform.

4. Add a direct link to your review page so customers can respond quickly.

Create Referral Campaigns in GoHighLevel

Turn happy customers into repeat and referral sources.

• Add a follow-up message a few days after the review request that offers an incentive (such as a discount on their next cleaning) for every new client they refer.

• Include a simple reply option, like “Reply FRIEND if you know someone who needs cleaning help.”

• Ensure every referral is tagged appropriately so you can track which customers send you the most business.

Best Practices for Scaling Your Cleaning Business with GoHighLevel

As your lead volume grows, you can use GoHighLevel features to streamline operations and reporting.

• Centralize communication: Keep all SMS, email, and call logs on the contact record so your team can see full history.

• Use calendars: Connect cleaning staff calendars to book jobs in available time slots and avoid double booking.

• Track KPIs: Use dashboards to monitor leads generated, conversion rates, and revenue per campaign.

• Standardize templates: Save your best-performing quotes, messages, and follow-up sequences as templates.

For agencies managing multiple cleaning brands, you can replicate the same playbook across sub-accounts, adjust branding, and roll out new offers quickly.

Additional Resources

To see the original Cleaning & Maintenance Business Getting Started Playbook, review the official documentation here: Cleaning & Maintenance Playbook.

If you want strategic help implementing or scaling GoHighLevel for your cleaning or maintenance company, you can get consulting and implementation support at Consultevo.

By activating the playbook, configuring funnels and pipelines, launching automations, and optimizing review and referral flows, you can turn GoHighLevel into a complete client acquisition and retention system for your cleaning business.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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