How to Use GoHighLevel for the Sparkle & Scale Cleaning Playbook

The Sparkle & Scale playbook shows cleaning and maintenance businesses how to dominate social media with repeatable systems. While the original guide references tools like ClickUp, this how-to article explains how to set up and run the same style of workflow inside GoHighLevel so you can plan, schedule, and automate your campaigns efficiently.

The steps below are based on the source guide and adapted so a cleaning or maintenance business can implement the process using GoHighLevel.

Step 1: Understand the Sparkle & Scale Framework in GoHighLevel

The Sparkle & Scale method is a structured content and outreach system for cleaning and maintenance brands. Before building it in GoHighLevel, clarify the core goals:

• Dominate social media visibility in your local service area.
• Show consistent proof of quality work with before-and-after content.
• Capture and nurture leads coming from social channels.
• Turn happy customers into public reviews and referrals.

In GoHighLevel you will mirror these goals with pipelines, campaigns, and automation that keep your content and follow-up running every week.

Step 2: Set Up Your Cleaning Offer Pipeline in GoHighLevel

The playbook starts with a clear offer and a simple sales pipeline. Recreate that structure using GoHighLevel pipelines:

Define Your Cleaning & Maintenance Offer

Decide on one main front-end offer you will feature in your social media promotion, such as:

• Discounted first-time home cleaning.
• Maintenance package for recurring office cleaning.
• Specialized services like post-construction cleaning.

Write a short, benefit-focused description and a list of deliverables so you can reuse this copy in GoHighLevel funnels, forms, and messages.

Create a Simple Deal Pipeline in GoHighLevel

1. Open the Opportunities or Pipelines area in GoHighLevel.
2. Create a new pipeline named something like “Sparkle & Scale Cleaning”.
3. Add key stages that match the original playbook logic, such as:
   • New Social Lead
   • Contacted
   • Quote Sent
   • Booked Job
   • Completed & Review Requested
4. Set basic automation triggers for stage changes when forms are submitted, appointments are booked, or invoices are paid.

This replicates the flow from attention on social media to a completed cleaning job and a follow-up request for a review.

Step 3: Build Your Social Media Content System in GoHighLevel

The Sparkle & Scale method relies on a predictable content cadence. You can organize and deploy that system inside GoHighLevel using its social planner and campaign tools.

Plan Your Weekly Cleaning Content Themes

Based on the source guide, organize content around several recurring themes:

• Proof posts: before-and-after photos of jobs.
• Authority posts: tips, checklists, and how-tos.
• Offer posts: clear call-to-action with your main offer.
• Story posts: behind-the-scenes, team highlights, and client wins.

Create a simple weekly map, for example:

• Monday: Proof post.
• Wednesday: Authority tip.
• Friday: Offer or story post.

Set Up Social Media Scheduling in GoHighLevel

1. Connect your core social accounts (Facebook, Instagram, LinkedIn, etc.) in the GoHighLevel Social Planner.
2. Create a new calendar or tag for “Sparkle & Scale Cleaning Content”.
3. For each weekly theme, draft 3–5 variations so you can rotate posts.
4. Add media (images or short videos) that match each post type.
5. Schedule posts at consistent times each week for at least 30 days out.

This gives your cleaning or maintenance brand a stable content engine based on the original playbook, but executed with GoHighLevel scheduling and publishing features.

Step 4: Capture Leads from Social Media with GoHighLevel Forms and Funnels

The Sparkle & Scale process emphasizes converting social attention into booked jobs. In GoHighLevel, you do this with funnels, forms, and calendars.

Create a Simple Lead Capture Funnel in GoHighLevel

1. Open the Funnels section and create a new funnel titled “Sparkle & Scale Lead Capture”.
2. Add a landing page that highlights:
   • Your main cleaning or maintenance offer.
   • Key benefits and proof (photos, testimonials).
   • A single, clear call to action (quote request or booking).
3. Embed a GoHighLevel form that collects:
   • Name
   • Email
   • Phone
   • Property type
   • Preferred service date
4. Optional: Add a booking calendar step so prospects can choose a time for an estimate or on-site visit.

Use the funnel URL as the main link in your social media bios and in offer posts so every click moves into your pipeline.

Automate Lead Routing in GoHighLevel

1. Open Automations or Workflows in GoHighLevel.
2. Create a new workflow called “Sparkle & Scale Social Lead Flow”.
3. Trigger: when the specific form from the funnel is submitted.
4. Actions:
   • Create an opportunity in the “Sparkle & Scale Cleaning” pipeline at the “New Social Lead” stage.
   • Send an instant confirmation SMS and email to the lead.
   • Notify your internal team about the new opportunity.

This mirrors the playbook’s emphasis on fast response time and ensures every social lead is tracked and followed.

Step 5: Build the Follow-Up and Nurture System in GoHighLevel

In the original guide, consistent follow-up is critical. GoHighLevel makes it easier to automate text, email, and voicemail drops.

Create a Multi-Touch Follow-Up Campaign in GoHighLevel

1. In Automations, create a workflow named “Sparkle & Scale Follow-Up”.
2. Trigger: opportunity enters the “Contacted” stage or similar.
3. Add a sequence that includes:
   • Day 0: SMS acknowledging their request and asking a clarifying question.
   • Day 1: Email with a short checklist and link back to your funnel or calendar.
   • Day 3: SMS reminder to schedule, with a direct booking link.
   • Day 7: Email showing more proof (before-and-after gallery or testimonials).
4. Stop the workflow automatically when the opportunity moves to “Booked Job”.

This keeps the spirit of the Sparkle & Scale playbook but leverages GoHighLevel to make follow-up consistent.

Step 6: Request Reviews and User-Generated Content with GoHighLevel

The playbook recommends using happy customers to fuel more content and social authority. You can automate review and content requests after each job.

Automate Review Requests in GoHighLevel

1. Create a workflow called “Post-Cleaning Review & Media Request”.
2. Trigger: opportunity stage changes to “Completed & Review Requested”.
3. Actions:
   • Send an SMS with a direct review link to your preferred platform.
   • Send an email asking for a review and permission to use photos or short testimonials on social media.
   • Optional: Add a second follow-up reminder if they do not respond within a few days.

Save customer photos, quotes, and short stories so they can be repurposed in your upcoming scheduled content.

Step 7: Track Results and Optimize Inside GoHighLevel

The Sparkle & Scale approach is data-driven. Use GoHighLevel reporting to see what is working and refine your playbook implementation.

Monitor Key Metrics in GoHighLevel

• Number of leads from social media per week.
• Conversion rate from “New Social Lead” to “Booked Job”.
• Response time to new inquiries.
• Number of reviews collected per month.
• Engagement on posts published via the social planner.

Run simple tests by changing offer wording, adjusting posting times, or refining follow-up scripts. Use GoHighLevel reports to compare before-and-after performance.

Additional Resources for Implementing the Playbook

To dive deeper into the original Sparkle & Scale Cleaning & Maintenance Social Media Domination Playbook, review the full instructions and examples in the official guide here: Sparkle & Scale Playbook Source.

If you want help building a complete marketing and automation ecosystem around this strategy, you can also explore implementation and consulting services at Consultevo, where agencies and service businesses get support deploying systems powered by GoHighLevel.

By adapting the Sparkle & Scale structure into GoHighLevel pipelines, funnels, social scheduling, and automations, your cleaning or maintenance business can consistently publish content, capture leads, follow up, and turn completed jobs into new social proof and revenue.

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