Company Object Guide in GoHighLevel

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Company Object Guide in GoHighLevel

The Company Object feature is a manual way to organize contacts in GoHighLevel, similar to how teams structure accounts in platforms like ClickUp. In this guide, you will learn exactly how to create companies, connect contacts, manage related records, and customize fields so you can keep your GoHighLevel workspace organized and easier to report on.

The Company Object is especially useful for B2B teams or any business that needs to group multiple contacts, deals, and activities under a single company profile inside GoHighLevel.

What Is the Company Object in GoHighLevel?

In GoHighLevel, the Company Object is a dedicated record type used to represent organizations, businesses, or accounts. Instead of tracking only individual contacts, you can also track the companies they belong to and manage all related data in one place.

With the Company Object, you can:

  • Group multiple contacts under a single company
  • View related opportunities, notes, and activities
  • Create custom fields specific to companies
  • Keep cleaner data for reporting and pipelines

This feature provides a manual, structured way to organize contacts in GoHighLevel, helping teams move from simple contact lists to a light CRM account-based structure.

How to Access the Company Object in GoHighLevel

To start using the Company Object, you must first know where it lives in your GoHighLevel account. The exact menu path may vary slightly based on interface updates, but the general flow remains the same.

  1. Log in to your GoHighLevel account.
  2. Navigate to the Contacts or CRM section.
  3. Look for a Companies or Company tab or sub-menu.
  4. Open the Company Object area to view the list of existing companies.

From this screen, you can search for companies, create new ones, and open individual company records.

Creating a New Company in GoHighLevel

Creating a company is the first step in organizing contacts using the Company Object inside GoHighLevel.

Step-by-step: Add a Company

  1. Go to the Company or Companies section in GoHighLevel.
  2. Click the New or Add Company button (label may vary).
  3. Fill in the basic company details, such as:
    • Company Name
    • Website
    • Phone Number
    • Address
  4. Complete any required fields highlighted on the form.
  5. Click Save to create the new company record.

Once saved, the company record becomes the central hub for all linked contacts and related objects in GoHighLevel.

Best Practices When Creating Companies

  • Use a consistent naming convention (e.g., legal name of the business).
  • Fill in as many fields as possible for better reporting.
  • Avoid creating duplicate company names; search before adding a new one.

Linking Contacts to a Company in GoHighLevel

After creating a company, the next step is to connect individual contacts to that company in GoHighLevel so that their activities and deals roll up under one profile.

Method 1: Link From the Contact Record

  1. Open a contact record inside GoHighLevel.
  2. Look for a field labeled Company or similar.
  3. Start typing the company name you created earlier.
  4. Select the matching company from the dropdown list.
  5. Save the contact record.

The contact is now associated with the selected company, and you will see that relationship reflected inside the Company Object view.

Method 2: Add Contacts From the Company Record

  1. Open the desired company record in GoHighLevel.
  2. Find the Contacts or Related Contacts section.
  3. Use the option to Add Existing Contact or Create New Contact.
  4. Select from existing contacts or create a new one and fill out the details.
  5. Save your changes.

This method is useful when you are building out a company profile and want to attach multiple people at once.

Working With Related Objects in GoHighLevel Company Records

Within each Company Object in GoHighLevel, you may see related lists or sections showing other data associated with that company.

Depending on your configuration, these can include:

  • Opportunities or deals in the pipeline
  • Notes and internal comments
  • Tasks or to-dos
  • Conversations or communication logs

The Company Object acts as a summary view, giving you insight into the overall relationship your team has with that business in GoHighLevel.

Using Company Records for Sales Pipelines

When opportunities are tied to both a contact and a company, your sales pipeline becomes easier to filter and report on. You can quickly answer questions like:

  • How many open deals exist for a specific company?
  • Which companies have the highest deal value?
  • What activities have taken place for a given business?

This is one of the main reasons to adopt the Company Object structure in GoHighLevel.

Custom Fields for the Company Object in GoHighLevel

To adapt GoHighLevel to your business model, you can use custom fields on the Company Object. These fields let you store data points that are unique to your process.

Examples of Useful Company Custom Fields

  • Industry or vertical
  • Number of employees
  • Account tier or plan level
  • Billing status
  • Customer since (date)

How to Add or Manage Company Custom Fields

  1. Go to your Settings area in GoHighLevel.
  2. Locate the section for Custom Fields or Field Management.
  3. Choose the Company object or equivalent as the target object.
  4. Create new fields with the appropriate type (text, number, dropdown, date, etc.).
  5. Save your changes and return to a company record to verify the new fields appear.

Once configured, these custom fields can be used for filtering, segmentation, and reporting on companies inside GoHighLevel.

Reporting and Organization Benefits in GoHighLevel

Using the Company Object as a manual structuring tool has several organizational benefits for teams working inside GoHighLevel.

Key Benefits

  • Cleaner contact lists: Contacts are grouped properly by their company.
  • Better account visibility: All related data is centralized within company records.
  • Improved collaboration: Teams can see a shared view of the relationship with each business.
  • More accurate reporting: Pipelines and metrics can be aggregated at the company level.

By adopting this structure, GoHighLevel becomes more than just a simple contact database and shifts toward a flexible, account-based workspace.

Tips for Maintaining Company Data Quality in GoHighLevel

To keep your Company Object data accurate and actionable, follow these maintenance tips.

  • Regularly review new contacts and make sure each is assigned to the correct company.
  • Search for duplicates before creating new companies.
  • Standardize formats for company names and key fields.
  • Periodically audit custom fields and remove ones that are no longer needed.

Consistent data hygiene ensures that reports and automations in GoHighLevel continue to deliver reliable insights.

Learn More About the Company Object Feature

For more detailed, official documentation on the Company Object feature in GoHighLevel, you can review the original support article here: Company Object Feature – A Manual Way to Organize Contacts.

If you need strategic help setting up GoHighLevel for your agency or business, including CRM structure and automation design, you can explore consulting resources at Consultevo.

Conclusion: Organize Contacts Efficiently in GoHighLevel

The Company Object feature in GoHighLevel provides a straightforward, manual way to organize contacts and related records under company profiles. By creating company records, linking contacts, using custom fields, and keeping data standardized, your team can move toward a more powerful and organized CRM workflow inside GoHighLevel.

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